Hoori Rafieian

Hoori Rafieian
  • Postdoctoral Researcher
  • Part-Time Lecturer

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104

Research Interests: Judgment and Decision Making, Motivation and Goal-Pursuit


My research broadly focuses on consumer Judgment and Decision Making. I specifically look at how consumers’ pursuit of goals affects their choice, and how these goals motivate them to use different cues in the environment to evaluate their progress.

My personal webpage: https://www.hooriraf.com/


MKTG 221 – New Product Management

MKTG 721 – New Product Management

Past Courses


    Examination of the marketing aspects of products or services exclusive of theirpromotion, pricing or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions.


    This course provides a total immersion in the new product development process - from sourcing ideas and innovation, through new product sales forecasting. The focus is on collective learning, what works, what doesn't, and why. While the primary focus is the new product development process within a corporate structure, some coverage is given to key issues surrounding start-ups.


The Post-COVID Workplace: Will Employees Be Safe?

The transition back to a physical workplace promises to come with perils both real and perceived, as well as new kinds of tensions, Wharton experts say.

Knowledge @ Wharton - 2020/07/7
What Poker Can Teach Us about Making the World a Better Place

Wharton’s Katherine Milkman talks with psychologist Maria Konnikova about her new book, ‘The Biggest Bluff,’ and how we can make decisions in an environment in which we have very little control.

Knowledge @ Wharton - 2020/07/2
How CFOs Can Be Better Leaders in the Age of COVID-19

The quality of their relationships will be the differentiating factor for CFO success, write Catherine Dixon and her co-authors in this opinion piece.

Knowledge @ Wharton - 2020/07/2