Hoori Rafieian

Hoori Rafieian
  • Postdoctoral Researcher
  • Part-Time Lecturer

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104

Research Interests: Motivation and goal-pursuit, Variety seeking behavior


My research broadly focuses on consumer Judgment and Decision Making. I specifically look at how consumers’ pursuit of goals affects their choice, and how these goals motivate them to use different cues in the environment to evaluate their progress.


MKTG 221 – New Product Management

MKTG 721 – New Product Management

Past Courses


    Examination of the marketing aspects of products or services exclusive of their promotion, pricing or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions.


    This course provides a total immersion in the new product development process - from sourcing ideas and innovation, through new product sales forecasting. The focus is on collective learning, what works, what doesn't, and why. While the primary focus is the new product development process within a corporate structure, some coverage is given to key issues surrounding start-ups.


Responding to Natural Disasters: Is There a Better Way?

What can governments and non-governmental organizations do to better prepare for, and aid countries in the recovery from, devastating storms? The heads of two NGOs weigh in.

Knowledge @ Wharton - 2019/09/13
What Will It Take to Rescue Argentina’s Economy?

If he wins in October, presidential hopeful Alberto Fernandez is best positioned to introduce long-term economic reforms in Argentina, say experts.

Knowledge @ Wharton - 2019/09/12
How to Be an Effective Organizational Maverick

What makes for good mavericks in business? They leave their ego out of it and contribute based on facts, notes this opinion piece.

Knowledge @ Wharton - 2019/09/12