Hoori Rafieian Koopaei

Hoori Rafieian Koopaei
  • Postdoctoral Researcher
  • Part-Time Lecturer

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104

Research Interests: Self-regulation, motivation and goal-pursuit Pro-Social Behavior Political Consumerism

Teaching

Current Courses

  • MKTG221 - New Product Management

    Examination of the marketing aspects of products or services exclusive of their promotion, pricing or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions.

    MKTG221001

  • MKTG721 - New Product Management

    This course provides a total immersion in the new product development process - from sourcing ideas and innovation, through new product sales forecasting. The focus is on collective learning, what works, what doesn't, and why. While the primary focus is the new product development process within a corporate structure, some coverage is given to key issues surrounding start-ups.

    MKTG721001

Past Courses

  • MKTG221 - NEW PRODUCT MANAGEMENT

    Examination of the marketing aspects of products or services exclusive of their promotion, pricing or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions.

  • MKTG721 - NEW PRODUCT MANAGEMENT

    This course provides a total immersion in the new product development process - from sourcing ideas and innovation, through new product sales forecasting. The focus is on collective learning, what works, what doesn't, and why. While the primary focus is the new product development process within a corporate structure, some coverage is given to key issues surrounding start-ups.

Knowledge@Wharton

Retail Resurrection: A Rosy Outlook for 2019?

Buoyed by a strong economy and low unemployment, 2018 retail sales were the best in six years. What's in store for this year?

Knowledge @ Wharton - 2019/01/16
Why Open Banking Represents a Seismic Shift for Fintech

Fintech executive Jane Barratt of MX Technologies discusses the promises and pitfalls of 'open banking.'

Knowledge @ Wharton - 2019/01/16
Talent on Tap: Why Online Labor Platforms Are Taking Off

People leverage the gig economy to get a ride on Uber or hire plumbers. In a tight labor market, companies should consider using online labor platforms, too, according to this opinion piece.

Knowledge @ Wharton - 2019/01/16