Hoori Rafieian

Hoori Rafieian
  • Postdoctoral Researcher
  • Part-Time Lecturer

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104

Research Interests: Judgment and Decision Making, Motivation and Goal-Pursuit


My research broadly focuses on consumer Judgment and Decision Making. I specifically look at how consumers’ pursuit of goals affects their choice, and how these goals motivate them to use different cues in the environment to evaluate their progress.

My personal webpage: https://www.hooriraf.com/


MKTG 221 – New Product Management

MKTG 721 – New Product Management

Past Courses


    Examination of the marketing aspects of products or services exclusive of theirpromotion, pricing or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions.


    This course provides a total immersion in the new product development process - from sourcing ideas and innovation, through new product sales forecasting. The focus is on collective learning, what works, what doesn't, and why. While the primary focus is the new product development process within a corporate structure, some coverage is given to key issues surrounding start-ups.


How to Beat Analysts and the Stock Market with Machine Learning

A new machine-learning model can predict how the prices of stocks will behave based on whether or not analyst forecasts are too optimistic or too pessimistic, says Wharton’s Jules H. van Binsbergen.

Knowledge @ Wharton - 2020/10/13
Making Good Decisions: A Toolkit

Wharton’s Katy Milkman talks with author Annie Duke about her new book that provides tools for readers who want to make smart decisions in any situation.

Knowledge @ Wharton - 2020/10/13
Better Communication Through Neuroscience

In this Nano Tool for Leaders® from Wharton Executive Education, Wharton’s Michael Platt offers neuroscience-backed tips for fine-tuning the delivery of your message.

Knowledge @ Wharton - 2020/10/13