Esther Uduehi

Esther Uduehi
  • Class of 2021

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: diversity, stigma, branding, identity, consumer behavior, emotions


Esther Uduehi is a PhD candidate in Marketing at The Wharton School. She studies how diversity and stigma impact the way consumers interact with the marketplace. Using archival data as well as lab and online experiments, Esther examines how diversity affects consumption experiences via advertising and language choices made by brands and organizations. Esther is currently on the Emerging Leaders Council for Local Initiatives Support Corporation (LISC), a nonprofit community development financial institution that leverages over $4.4 billion in total development and support in marginalized communities across America.

Prior to Wharton, Esther taught mathematics at the Spence School in NYC. She received a BA in Mathematics and Chemistry from Indiana University, and an MSc from the University of Oxford as a Rhodes Scholar.

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Awards and Honors

ACR Best Working Paper Award (2020)
AMA-Sheth Foundation Doctoral Consortium Fellow (2020)
Baker Retail Center Research Grant (2017, 2019)
Mack Research Institute Research Award (2019)
AMA Valuing Diversity Award (2018)
Rhodes Scholar


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