Esther Uduehi

Esther Uduehi
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: branding, identity, consumer behavior, emotions

Overview

Esther joined the Wharton Marketing Doctoral Program in Fall 2016. She received a BA in Mathematics and Chemistry from Indiana University, and MSc from the University of Oxford as a Rhodes Scholar. Esther also taught mathematics at the Spence School in NYC.

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Knowledge@Wharton

Exhausted by Scandal: ‘Dieselgate’ Continues to Haunt Volkswagen

The SEC is after the German automaker’s CEO for allegedly defrauding bondholders by not coming clean on its emissions “defeat device.”

Knowledge @ Wharton - 2019/03/21
Can Amazon Reinvent the Traditional Supermarket?

Amazon's new grocery stores are expected to merge bricks-and-mortar and online experiences, then power it with data analytics. Will it work?

Knowledge @ Wharton - 2019/03/21
Crafting Better Strategy: Why Empathy Matters

Empathy is increasingly a valuable skill for chief strategy officers, notes the author of this opinion piece.

Knowledge @ Wharton - 2019/03/21