Esther Uduehi

Esther Uduehi
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: branding, identity, consumer behavior, emotions

Overview

Esther joined the Wharton Marketing Doctoral Program in Fall 2016. She received a BA in Mathematics and Chemistry from Indiana University, and MSc from the University of Oxford as a Rhodes Scholar. Esther also taught mathematics at the Spence School in NYC.

Continue Reading

Knowledge@Wharton

Bob Iger: Why Disney Is Betting Big on Streaming

During a recent visit to Wharton, Disney CEO Bob Iger said acquiring household names like Pixar, Marvel and Star Wars was key to the company’s strategy for making its new streaming service stand out in a crowded market.

Knowledge @ Wharton - 2019/11/12
Why Older Entrepreneurs Have the Edge

Research co-authored by Wharton's Daniel Kim busts the popular myth that the most successful startups are founded by whiz kids.

Knowledge @ Wharton - 2019/11/12
Medicare for All: Would It Work? And Who Would Pay?

Standardized health plans and a centralized clearinghouse would substantially ease the path for Medicare for All, says Obamacare advisor and Penn professor Zeke Emanuel.

Knowledge @ Wharton - 2019/11/12