Esther Uduehi

Esther Uduehi
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: branding, identity, consumer behavior, emotions

Overview

Esther joined the Wharton Marketing Doctoral Program in Fall 2016. She received a BA in Mathematics and Chemistry from Indiana University, and MSc from the University of Oxford as a Rhodes Scholar. Esther also taught mathematics at the Spence School in NYC.

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Knowledge@Wharton

Never Give Up: What an Entrepreneur Learned from Failure

The shutdown of his startup led author and entrepreneur Ethan Senturia to rethink his long-held ideas about success.

Knowledge @ Wharton - 2018/05/25
Will the EU’s GDPR Rules Launch a New Era of Data Protection?

Companies are likely to extend their compliance with the EU's new GDPR rules globally. But along with new protections come gray areas about implementation, experts say.

Knowledge @ Wharton - 2018/05/24
Why Creating a Business Plan Is a ‘Waste of Time’

What entrepreneurs need is flexibility and innovation -- not a traditional business plan -- says economist and author Carl Schramm.

Knowledge @ Wharton - 2018/05/24