Esther Uduehi

Esther Uduehi
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: branding, identity, consumer behavior, emotions

Overview

Esther joined the Wharton Marketing Doctoral Program in Fall 2016. She received a BA in Mathematics and Chemistry from Indiana University, and MSc from the University of Oxford as a Rhodes Scholar. Esther also taught mathematics at the Spence School in NYC.

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Knowledge@Wharton

Retail Resurrection: A Rosy Outlook for 2019?

Buoyed by a strong economy and low unemployment, 2018 retail sales were the best in six years. What's in store for this year?

Knowledge @ Wharton - 2019/01/16
Why Open Banking Represents a Seismic Shift for Fintech

Fintech executive Jane Barratt of MX Technologies discusses the promises and pitfalls of 'open banking.'

Knowledge @ Wharton - 2019/01/16
Talent on Tap: Why Online Labor Platforms Are Taking Off

People leverage the gig economy to get a ride on Uber or hire plumbers. In a tight labor market, companies should consider using online labor platforms, too, according to this opinion piece.

Knowledge @ Wharton - 2019/01/16