Daniel Gray Goldstein

Daniel Gray Goldstein
  • Adjunct Professor of Marketing

Contact Information

  • office Address:

    755 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Dan Goldstein works at the intersection of behavioral economics and computer science. Prior to joining Microsoft, Dan was a Principal Research Scientist at Yahoo Research and a marketing professor at London Business School. He received his Ph.D. at The University of Chicago and has taught and researched at Columbia, Harvard, Stanford and Max Planck Institute in Germany, where he was awarded the Otto Hahn Medal in 1997. His academic writings have appeared in journals from Science to Psychological Review. Dan is a member of the Academic Advisory Board of the UK’s Behavioral Insights Team (aka Britain’s “nudge unit”). He was elected President of the Society for Judgment and Decision Making for the year 2015-2016.

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Teaching

Past Courses

  • MKTG227 - MKTG AND ELECTRONIC COMM

    The effect of the Internet and related technologies on business and social institutions is more profound than that of any prior invention, including the printing press and the internal combustion engine. Furthermore, marketing is critical to the success of firms that will shape the consumption-led economies that are fueled by these technologies. MKTG 227 provides a research-based and framework-driven approach to succeeding in this environment, through a rigorous approach to understanding digital marketing and electronic commerce. The course is organized into two sections and utilizes relevant theory, empirical analysis, and practical examples, to develop the key learning points.Guest speakers will participate as well, as appropriate.

  • MKTG727 - MKTG AND ELECTRONIC COMM

    The effect of the Internet and related technologies on business and social institutions is more profound than that of any prior invention, including the printing press and the internal combustion engine. Furthermore, marketing plays a key role in shaping the modern consumption-led economies fueled by these technologies. MKTG 727 provides a research-based and framework-driven approach to understanding digital marketing and electronic commerce. The course is organized into two sections and utilizes relevant theory, empirical analysis, and practical examples, to develop the key learning points.Guest speakers will participate as well, as appropriate.

Knowledge@Wharton

Never Give Up: What an Entrepreneur Learned from Failure

The shutdown of his startup led author and entrepreneur Ethan Senturia to rethink his long-held ideas about success.

Knowledge @ Wharton - 2018/05/25
Will the EU’s GDPR Rules Launch a New Era of Data Protection?

Companies are likely to extend their compliance with the EU's new GDPR rules globally. But along with new protections come gray areas about implementation, experts say.

Knowledge @ Wharton - 2018/05/24
Why Creating a Business Plan Is a ‘Waste of Time’

What entrepreneurs need is flexibility and innovation -- not a traditional business plan -- says economist and author Carl Schramm.

Knowledge @ Wharton - 2018/05/24