Bari Harlam

Bari Harlam
  • Adjunct Professor of Marketing

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6304


Bari Harlam is Senior Vice President of Membership Marketing and Analytics for BJ’s Wholesale Club. Prior, she was Chief Marketing Officer of Swipely, a technology startup focused on turning credit and debit transactions into a powerful direct marketing engine for local merchants.

Bari’s prior professional chapters include the corporate world of marketing and the academic world. Bari served as Senior Vice President of Marketing at CVS Caremark and was responsible for leading the launch and development of the ExtraCare loyalty program, over 65 million consumers strong today. Since the inception of the ExtraCare program, CVS/pharmacy earned unprecedented consumer loyalty and ExtraCare helped catapult the retailer to the front line of the industry.

Prior to joining CVS Caremark, Bari had a successful career as a faculty member in the marketing departments at the University of Rhode Island and Columbia University’s Graduate School of Business. Bari is passionate about promoting social enterprise so build sustainable communities. She is a board member of Amos House. Harlam is a mother of three.

She holds B.S. Economics, M.S. Econometrics, and Ph.D. degrees from the University of Pennsylvania’s Wharton School of Business and has published in a variety of journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Business Research.

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Past Courses


    This course explores the domain of retailing; marketing to the final consumer. Emphasis is placed on marketing aspects of retailing not covered in other courses: retail strategy, merchandising, vendor relations and location.


    This course provides an interdisciplinary overview of the retailing industry. Primary focus will be on the customer facing activities of retailers, including assortment planning, private-label development and the management of in-store operations, and the back-door activities (forecasting and supply chain management) that support customer interaction. In addition, current issues facing retailers, such as customer relationship management, industry consolidation and supplier relations, will be explored. The course will also survey topics in finance, operations, information technology and real estate as they relate to retail.


Lights, Camera, Action: China Embraces Hollywood

Hollywood is aiming for the lucrative Chinese market. But will quotas and regulations stand in the way?

Knowledge @ Wharton - 2018/05/23
How India Is Making Its Place in the World

With a $2.6 trillion economy that continues to grow, India has arrived on the global stage, according to Alyssa Ayres, author of Our Time Has Come.

Knowledge @ Wharton - 2018/05/23
Why Walmart’s Flipkart Deal Will Spur Entrepreneurship in India

Walmart's deal to buy a majority stake in Flipkart will help usher in a new attitude in India about choosing entrepreneurship as a career, notes this opinion piece.

Knowledge @ Wharton - 2018/05/23