Abhinav Uppal

Abhinav Uppal
  • Class of 2018

Contact Information

  • office Address:

    727.6 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Retailing, Distribution Channels, Internet, Media, Game Theory

Overview

Abhinav Uppal is a doctoral candidate in the Wharton Marketing PhD Program. His research interests lie broadly in using microeconomic theory and game theory based models to study various problems in marketing. His current work focuses on two streams of research. The first is on retailing in global economies and the second is on the network neutrality debate.

In his dissertation, Abhinav investigates why small traditional retailers in several emerging markets have surprisingly been able to survive the advent of large organized modern retailers like Walmart. He finds that part of the answer to this question lies in the different selling formats being used by modern and traditional retailers. While modern retailers employ the “direct access” selling format which is prevalent in the developed world, traditional retailers in many emerging markets follow a “mediated access” selling format in which customers do not have direct access to the products in the store. Instead, these retail stores are manned by shopkeepers who offer products to customers one by one on demand. He finds that traditional retailers’ choice to adopt the mediated access selling format affords them certain advantages both in their interactions with their customers as well as with manufacturers, which goes on to explain their resilience in emerging markets.

Abhinav received his MS in Marketing from University of Pennsylvania and his BTech in Computer Science and Engineering from the Indian Institute of Technology Delhi.

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Research

Uppal, Abhinav, Kinshuk Jerath and Jagmohan S. Raju. “A Theory of Selling Formats in Retailing: Direct versus Mediated Access.” Job Market Paper.

Uppal, Abhinav, and Jagmohan S. Raju. “The Effect of Content Providers’ Ability to Charge End-users on the Network Neutrality Debate.” Working Paper.

Uppal, Abhinav, Kinshuk Jerath and Jagmohan S. Raju. “Retailing Formats, Channel Interactions and Product Variety in Emerging Markets.” Working Paper.

Uppal, Abhinav, Eric T. Bradlow and Pinar Yildirim. “A Bayesian Learning Model for Product Hierarchies.” Working Paper.

Panjwani, Saurabh, Abhinav Uppal and Edward Cutrell (2011), “Script-agnostic reflow of text in document images.” Proceedings of Mobile HCI, 299-302.

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