Sudeep Bhatia

Sudeep Bhatia
  • Assistant Professor of Psychology and Marketing

Contact Information

  • office Address:

    Solomon Labs, Room D22
    3720 Walnut Street
    Philadelphia, PA, 19104

Research Interests: Judgment and Decision Making, Computational and Mathematical Modeling of Cognition

Knowledge@Wharton

Collusion over Drug Prices: Will Generic Manufacturers Pay?

A lawsuit alleging that 20 generic drug makers colluded to fix prices reveals how existing market-based, competitive mechanisms fail to protect consumers.

Knowledge @ Wharton - 2019/05/20
For the Win: Using Connected Strategies to Gain a Competitive Advantage

Technology is the beginning for companies looking to gain the competitive edge. In their new book, Wharton's Nicolaj Siggelkow and Christian Terwiesch explain how a “connected strategy” helps businesses create more value for themselves and their customers.

Knowledge @ Wharton - 2019/05/20
China Evergrande Group: Strategic Repositioning Toward a Sustainable Growth Model

Over the last 15 years, China Evergrande Group has embarked on an astonishing growth path that saw its four-person team become one of the largest and most well-known real estate developers in China. The company’s explosive growth was built on a ‘high debt, high leverage, high turnover, and low cost’ model. But those giddy days

Knowledge @ Wharton - 2019/05/20