Marissa A. Sharif

Marissa A. Sharif
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    751 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

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Knowledge@Wharton

Retail Resurrection: A Rosy Outlook for 2019?

Buoyed by a strong economy and low unemployment, 2018 retail sales were the best in six years. What's in store for this year?

Knowledge @ Wharton - 2019/01/16
Why Open Banking Represents a Seismic Shift for Fintech

Fintech executive Jane Barratt of MX Technologies discusses the promises and pitfalls of 'open banking.'

Knowledge @ Wharton - 2019/01/16
Talent on Tap: Why Online Labor Platforms Are Taking Off

People leverage the gig economy to get a ride on Uber or hire plumbers. In a tight labor market, companies should consider using online labor platforms, too, according to this opinion piece.

Knowledge @ Wharton - 2019/01/16