Marissa A. Sharif

Assistant Professor of Marketing

Contact Information

Primary Email:
masharif@wharton.upenn.edu
Office Phone:
215-746-6253
Office Fax Phone:
(215) 898-2534

office Address:
751 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

Knowledge@Wharton

What Contributes Most to Consumer Financial Distress?

New research coauthored by Wharton’s Benjamin Keys looks at the roles geographic location and individual characteristics play in the financial struggles of consumers.

Knowledge @ Wharton - 2020/04/10

When Will the Jobs Return?

Industries such as leisure and hospitality might bounce back sooner than others, but lower demand suggests more layoffs could be on the way, say experts at Wharton.

Knowledge @ Wharton - 2020/04/7

What the COVID-19 Curve Can Teach Us about Climate Change

Much like flattening the curve on COVID-19, the world must act now to lessen the cumulative effects of climate change, says Wharton’s Howard Kunreuther.

Knowledge @ Wharton - 2020/04/7