Marissa A. Sharif

Marissa A. Sharif
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    751 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

Continue Reading

Knowledge at Wharton

How Analytics Is Changing Finance

In the first session of this year's Beyond Business discussion series, Wharton professors Michael Roberts and Daniel Taylor explored how analytics is influencing the field of finance, bringing new efficiencies while creating new challenges.Read More

Knowledge @ Wharton - 11/29/2022
How Strong Is Your Data Balance Sheet?

Wharton's Scott Snyder presents a simple framework to unlock the full potential of your company's data assets.Read More

Knowledge @ Wharton - 11/29/2022
Hero Worship: What Happens When Jobs are Suddenly Moralized

Grocery delivery workers were hailed as heroes during the pandemic, but not every gig worker considered themselves worthy. New research from Wharton’s Lindsey Cameron explores the business consequences of becoming an overnight hero.Read More

Knowledge @ Wharton - 11/29/2022