Marissa A. Sharif

Assistant Professor of Marketing

Contact Information

Primary Email:
masharif@wharton.upenn.edu
Office Phone:
215-746-6253
Office Fax Phone:
(215) 898-2534

office Address:
751 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

Knowledge@Wharton

Exhausted by Scandal: ‘Dieselgate’ Continues to Haunt Volkswagen

The SEC is after the German automaker’s CEO for allegedly defrauding bondholders by not coming clean on its emissions “defeat device.”

Knowledge @ Wharton - 2019/03/21

Can Amazon Reinvent the Traditional Supermarket?

Amazon's new grocery stores are expected to merge bricks-and-mortar and online experiences, then power it with data analytics. Will it work?

Knowledge @ Wharton - 2019/03/21

Crafting Better Strategy: Why Empathy Matters

Empathy is increasingly a valuable skill for chief strategy officers, notes the author of this opinion piece.

Knowledge @ Wharton - 2019/03/21