Marissa A. Sharif

Marissa A. Sharif
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    751 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

Continue Reading

Knowledge@Wharton

How Can Financial Institutions Prepare for AI Risks?

Strong governance and risk mitigation are crucial for artificial intelligence to improve business and societal outcomes, according to a recent paper published by Wharton AI for Business.

Knowledge @ Wharton - 4/13/2021
Why Older Americans Are Taking on More Debt

A new study that finds older Americans are struggling with debt underscores the importance of financial literacy, says Wharton’s Olivia S. Mitchell.

Knowledge @ Wharton - 4/13/2021
Biden’s Infrastructure Plan: Who Are the Winners and Losers?

Spending on stronger infrastructure and higher taxes will crowd out private investment, ultimately reducing GDP, according to the Penn Wharton Budget Model.

Knowledge @ Wharton - 4/12/2021