Marissa A. Sharif

Assistant Professor of Marketing

Contact Information

Primary Email:
masharif@wharton.upenn.edu
Office Phone:
215-746-6253
Office Fax Phone:
(215) 898-2534

office Address:
751 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

Knowledge@Wharton

Why Omni-channel Personalization Is the Future of Marketing

Rajesh Jain, founder of Netcore Solutions, says companies must focus on finding and keeping their best customers.

Knowledge @ Wharton - 2020/02/18

What Will It Take for India to Reach Its Infrastructure Goals?

Institutional investors outside the OECD countries have infrastructure and India high on their agenda, according to experts who spoke at the Wharton India Economic Forum.

Knowledge @ Wharton - 2020/02/18

Why Don’t Women Promote Themselves?

New research from Wharton’s Judd Kessler and Harvard’s Christine Exley finds a striking gender gap in self-promotion, with women consistently underplaying their accomplishments at work.

Knowledge @ Wharton - 2020/02/17