Marissa A. Sharif

Assistant Professor of Marketing

Contact Information

Primary Email:
masharif@wharton.upenn.edu
Office Phone:
215-746-6253
Office Fax Phone:
(215) 898-2534

office Address:
751 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

Knowledge@Wharton

The Real Policy Wonks: How Economists Reshaped America

A new book from journalist Binyamin Appelbaum shows how economists evolved from overlooked number-crunchers to powerful influencers who reshaped American policy.

Knowledge @ Wharton - 2019/10/17

Power Rankings: How the World Bank Influences Regulatory Policy

New research from Wharton examines the influence of the World Bank’s ease of doing business indicator, which affects policy through bureaucratic, international and domestic political channels.

Knowledge @ Wharton - 2019/10/16

Will Walmart’s Health Care Gamble Pay Off?

With its new suburban Atlanta health clinic, Walmart is making a risky move into the provision of primary care services. Two experts discuss whether the strategy will benefit the company and its customers.

Knowledge @ Wharton - 2019/10/15