Marissa A. Sharif

Assistant Professor of Marketing

Contact Information

Primary Email:
masharif@wharton.upenn.edu
Office Phone:
215-746-6253
Office Fax Phone:
(215) 898-2534

office Address:
751 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

Knowledge@Wharton

Here’s a Better Way to Measure Long-term Shareholder Value

Most executives care about creating long-term shareholder value but haven’t had the right tool to track it. A new performance measure introduced by Wharton’s Nicolaj Siggelkow and INSEAD’s Phebo Wibbens aims to change that.

Knowledge @ Wharton - 2019/12/6

Can We Get Social Media to Work for Society?

Should Facebook and other tech platforms be regulated? Yes, but innovation and regulation must be creatively balanced so that big tech can work for society at large, writes Ravi Bapna in this opinion piece.

Knowledge @ Wharton - 2019/12/6

Equal Health Care for All: A Philosopher’s Answer to a Political Question

An ethically sound health care system requires limits on the private sector, says Wharton's Robert Hughes.

Knowledge @ Wharton - 2019/12/4