Photo of Cassie Mogilner

Cassie Mogilner

Assistant Professor of Marketing

Research Interests: happiness, time, and money; chooser satisfaction; consumer-brand relationships

Links: CV

Contact Information

Address: 766 Jon M. Huntsman Hall, 3730 Walnut Street
University of Pennsylvania, Philadelphia, PA 19104-6340
Email: mogilner@wharton.upenn.edu
Office: (215) 898-1228
Office Fax: (215) 898-2534

Overview

Professor Cassie Mogilner studies happiness, focusing on the role of time and money. Her research examines such questions as how thinking in terms of time (rather than money) influences consumers’ attitudes towards products and brands; how individuals’ daily choices and behavior are influenced by thoughts of time and money; how the meaning of happiness changes over the course of one’s lifetime; and how giving time away can increase feelings of having time. Across these inquiries, her findings highlight the high level of happiness that stems from personally connecting with people and with one’s products. Professor Mogilner also studies decision making, examining how factors in the choice context (e.g., categorization and the simultaneous vs. sequential presentation of options) can influence the level of satisfaction that individuals experience from the choices they make.

Professor Mogilner’s research articles have been published in the top-tier academic journals, Psychological Science, Journal of Consumer Research, and Social Psychology and Personality Science. Popular accounts of her work have been featured on NPR and have appeared in such publications as The Economist, the New York Times, the Wall Street Journal, the Financial Times, Scientific American, and the Boston Globe. Her work on giving time was featured among the "32 Innovations that Will Change Your Tomorrow" in the New York Times Magazine.

Professor Mogilner teaches Strategic Brand Management, MKTG 278 & MKTG 778. She earned her PhD in Marketing from Stanford and her BA from Columbia as a psychology major.

Research


  • Cassie Mogilner, Barbara Mellers (Work In Progress), Wants and Shoulds in Daily Life: Which Activities Predict Happiness?.
  • Amit Bhattacharjee, Cassie Mogilner (2014), Happiness from Ordinary and Extraordinary Experiences, Journal of Consumer Research    Abstract
  • Francesca Gino, Cassie Mogilner (2013), Time, Money, and Morality, Psychological Science    Abstract
  • Cassie Mogilner, Michael Norton (Work In Progress), Philosophies of Happiness: Preferences for Experienced versus Remembered Happiness.
  • Jordan Etkin, Cassie Mogilner (Work In Progress), Will Variety Make You Happy?.
  • Cindy Chan, Cassie Mogilner (Under Revision), Experiential Gifts Are More Socially Connecting than Material Gifts.  Abstract
  • Hengchen Dai, Cindy Chan, Cassie Mogilner (Draft), Don't Tell Me What to Do! Consumer Reviews are Valued Less for Experiential Purchases.  Abstract
  • Cassie Mogilner, Cindy Chan (Work In Progress), Forgiving by Not Forgetting: The Effect of Compensations Following Brand Transgressions.
  • Cindy Chan, Cassie Mogilner, Leaf Van Boven (Work In Progress), Gratitude, Guilt, and Gift Giving.  Abstract
  • Cassie Mogilner, Zoe Chance, Michael Norton (2012), Giving Time Gives You Time, Psychological Science, 23, 1233 - 1238.    Abstract
  • Cassie Mogilner, Baba Shiv, Sheena Iyengar (2012), Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment, Journal of Consumer Research    Abstract
  • Cassie Mogilner, Jennifer Aaker, Sep Kamvar (2012), How Happiness Affects Choice, Journal of Consumer Research    Abstract
  • Cassie Mogilner, Sep Kamvar, Jennifer Aaker (2011), The Shifting Meaning of Happiness, Social Psychological and Personality Science    Abstract
  • Jennifer Aaker, Melanie Rudd, Cassie Mogilner (2011), If Money Doesn’t Make You Happier, Consider Time, Journal of Consumer Psychology    Abstract
  • Cassie Mogilner (2010), The Pursuit of Happiness: Time, Money, and Social Connection, Psychological Science    Abstract
  • Jennifer Aaker, Kathleen Vohs, Cassie Mogilner (2010), Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter, Journal of Consumer Research    Abstract
  • Cassie Mogilner, Jennifer Aaker (2009), The Time vs. Money Effect: Shifting Product Attitudes and Decisions through Personal Connection, Journal of Consumer Research    Abstract  Description
  • Cassie Mogilner, Tamar Rudnick, Sheena Iyengar (2008), The Mere Categorization Effect: How the Presense of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction, Journal of Consumer Research    Abstract  Description
  • Cassie Mogilner, Jennifer Aaker, Ginger Pennington (2008), Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention, Journal of Consumer Research    Abstract  Description

Awards And Honors

  • AMA-Sheth Foundation Doctoral Consortium Faculty Fellow, 2014
  • Dorinda and Mark Winkelman Distinguished Scholar Award, 2014
  • Marketing Science Institute Young Scholar, 2013
  • Undergraduate Excellence in Teaching Award, 2011 Description
  • Ferber Award, Honorable Mention, 2010

In The News

Courses

Current

  • MKTG278 - Strategic Brand Management

    Which brands make you happy? Apple? Starbucks? The Daily Show? Google? What draws you into these brands? How do companies create compelling brand experiences? How could you cultivate a well-loved brand? This course explores such questions with the goal of identifying the ingredients for building an inspired brand, where brand is defined as "a sensibility" - departing from traditional perspectives of brand. The course is created for students interested in building their own brands and/or immersing themselves in the enhancement of an existing brand, and it is comprised of lectures, cases, guest speakers, discussions, in and out of class exercises, all of which culminate in a brand audit group project that students will present in the final class session. Broadly, the course will be divided into four parts: 1) Understanding Brand, 2) Crafting Brand, 3) Measuring Brand, and 4) Managing Brand. The course will provide students with an appreciation of the role of branding and (taking a consumer-centric approach) will augment students' ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining inspired brands.

    MKTG278001  ( Syllabus

  • MKTG778 - Strategic Brand Management

    Which brands make you happy? Apple? Starbucks? The Daily Show? Google? What draws you into these brands? How do companies create compelling brand experiences? How could you cultivate a brand that makes consumers happy? well-loved brand? This course explores such questions with the goal of identifying the ingredients for building an inspired brand, where brand is defined as "a reputation" - departing from traditional perspectives of brand. The course is created for students interested in building their own brands and/or immersing themselves in the enhancement of an existing brand, and it is comprised of lectures, cases, guest speakers, discussions, in and out of class exercises, all of which culminate in a brand audit group project that students will present in the final class session. Broadly, the course will be divided into four parts: 1) Understanding Brand, 2) Crafting Brand, 3) Measuring Brand, and 4) Managing Brand. The course will provide students with an appreciation of the role of branding and (taking a consumer-centric approach) will augment students' ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining inspired brands.

    MKTG778001  ( Syllabus

  • MKTG995 - Dissertation

    MKTG995071 

Previous

  • MKTG278 - Strategic Brand Management

    Which brands make you happy? Apple? Starbucks? The Daily Show? Google? What draws you into these brands? How do companies create compelling brand experiences? How could you cultivate a well-loved brand? This course explores such questions with the goal of identifying the ingredients for building an inspired brand, where brand is defined as "a sensibility" - departing from traditional perspectives of brand. The course is created for students interested in building their own brands and/or immersing themselves in the enhancement of an existing brand, and it is comprised of lectures, cases, guest speakers, discussions, in and out of class exercises, all of which culminate in a brand audit group project that students will present in the final class session. Broadly, the course will be divided into four parts: 1) Understanding Brand, 2) Crafting Brand, 3) Measuring Brand, and 4) Managing Brand. The course will provide students with an appreciation of the role of branding and (taking a consumer-centric approach) will augment students' ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining inspired brands.

  • MKTG778 - Strategic Brand Management

    Which brands make you happy? Apple? Starbucks? The Daily Show? Google? What draws you into these brands? How do companies create compelling brand experiences? How could you cultivate a brand that makes consumers happy? well-loved brand? This course explores such questions with the goal of identifying the ingredients for building an inspired brand, where brand is defined as "a reputation" - departing from traditional perspectives of brand. The course is created for students interested in building their own brands and/or immersing themselves in the enhancement of an existing brand, and it is comprised of lectures, cases, guest speakers, discussions, in and out of class exercises, all of which culminate in a brand audit group project that students will present in the final class session. Broadly, the course will be divided into four parts: 1) Understanding Brand, 2) Crafting Brand, 3) Measuring Brand, and 4) Managing Brand. The course will provide students with an appreciation of the role of branding and (taking a consumer-centric approach) will augment students' ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining inspired brands.

  • MKTG995 - Dissertation