Associate Professor of Marketing
Research Interests: happiness, time, and money; chooser satisfaction; consumer-brand relationships
Professor Cassie Mogilner studies happiness, highlighting the role of time. Her research examines such questions as how focusing on time (rather than money) increases happiness, how the meaning of happiness changes over the course of one’s lifetime, how giving time to others can alleviate the stress of being time constrained, and how much happiness people enjoy from spending their time on extraordinary versus ordinary experiences. Across these inquiries, her findings highlight the high level of happiness that stems from personally connecting with people and with the present moment. Professor Mogilner also studies decision making, examining how factors in the choice context (e.g., categorization and the simultaneous vs. sequential presentation of options) can influence the level of satisfaction that individuals experience from the choices they make.
Professor Mogilner’s research articles have been published in the top-tier academic journals, Psychological Science, Journal of Consumer Research, and Social Psychology and Personality Science. Popular accounts of her work have been featured on NPR and have appeared in such publications as The Economist, the New York Times, the Wall Street Journal, the Financial Times, Scientific American, and the Boston Globe. Her work on giving time was featured among the "32 Innovations that Will Change Your Tomorrow" in the New York Times Magazine.
Professor Mogilner is an award winning teacher of Strategic Brand Management, MKTG 278 & MKTG 778. She earned her PhD in Marketing from Stanford and her BA from Columbia as a psychology major.