Assistant Professor of Marketing
Research Interests: empirical modeling of firm decision making, market entry and exit, emerging markets,
social influence and interactions
Professor Qiaowei Shen’s research interests include empirical modeling of firm decision making, firm and consumer interaction in emerging market, social influence and competitive marketing strategy.
Professor Shen’s current research studies the network effects and competition of the daily deal sites and the entry behavior of the international fast food chains into the China market. She also studies firms' optimal decision as whether and when to enter or exit a market when facing uncertain demand and uncertain competitors.
Professor Shen received her PhD degree from UC Berkeley and her M.A. and B.A. in Economics from Peking University in Beijing, China.