Photo of Jonah Berger

Jonah Berger

Associate Professor of Marketing

Research Interests: diffusion, identity, consumer decision making, product adoption and abandonment, social contagion, social influence, viral marketing, word of mouth

Links: CV, Personal Website

  • Early Career Award, Association for Consumer Research, 2012
  • Early Career Award, Society for Consumer Psychology, 2012
  • MBA Teaching Commitment and Curricular Innovation Award, 2011
  • MSI - Young Scholars Program, 2011
  • Outstanding Reviewer Award, Journal of Consumer Research, 2011
  • Top 10 Reviewer Award, Journal of Consumer Psychology, 2011
  • Winner, Iron Professor Competition, The Wharton School, 2011
  • JCR Best Paper in 2007 Award, Finalist, 2010