Jason Riis's main interest is in consumer health, a growing field at the intersection of consumer marketing and healthcare. In both industries, the central issue is behavior change. On the consumer marketing side, Professor Riis is examining the ways that food retailers and manufacturers can grow their businesses while making it easier for consumers to eat better. On the healthcare side, he is examining ways that healthcare payers and providers can better engage employees and patients in healthy behaviors.
In his research, Professor Riis conducts field experiments, surveys, and lab studies using the methods and theories of psychology and behavioral economics. His research has appeared in leading management and health journals including Journal of Consumer Research, Management Science, American Journal of Preventive Medicine, American Journal of Public Health, and Health Affairs.