Photo of Gal Zauberman

Gal Zauberman

Laura and John J. Pomerantz Professor of Marketing

Professor of Marketing

Professor of Psychology

Research Interests: judgment and decision-making, consumer behavior, consumer financial decision making, time and decisions, experiences over time, memory and choice

Links: CV

Professor Gal Zauberman studies consumer behavior, time in judgment and decision making, and memory for emotions and choice. In his research, Professor Zauberman focuses on factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in judgment and decision making. On this topic, Zauberman examines the psychological mechanisms that govern the way people develop preferences for outcomes in the future. He also studies how the pattern of a sequence of outcomes over time affects people's evaluation of a consumption sequence. More recently, he began work on how people evaluate forthcoming activities and how these activities affect their special memories for past events. The key idea is that people choose activities not just because of their immediate enjoyment, but because of how they relate to previous special memories.

Professor Zauberman's research has been published in top-tier academic journals including the Journal of Consumer Research, Journal of Experimental Psychology: General, the Journal of Marketing Research, Management Science, and Psychological Science. His work received international media coverage, including the New York Times, Scientific American, and others. He has won several awards and honors, among them the Early Career Award for Distinguished Contributions to Consumer Psychology, Young Scholars Program of the Marketing Science Institute and an honorable mention for the Association of Consumer Research's Robert Ferber Award. His teaching interests include courses in Consumer Behavior, Internet Marketing, Marketing Management and Marketing Research.

Professor Zauberman received his PhD in Marketing from Duke University (2000) and his B.A. in Economics and Psychology from The University of North Carolina, Chapel-Hill (1994). He is also a member of the graduate faculty of the Psychology Department at Penn.