Photo of Keith Niedermeier

Keith Niedermeier

Adjunct Associate Professor

Director of Undergraduate Marketing Program

Research Interests: betrayal and regret. additionally, consumer expectations, counterfactual thinking, dr. niedermeier's research interests can be broadly categorized as consumer decision making. specifically, he is doing work on the role of possessions in self-concept and the use of persuasion knowledge to combat alcohol use in adolescents., he is researching issues related to mental simulation

Links: CV