Associate Professor of Marketing and Psychology
Research Interests: consumer judgment and decision making, charitable giving, emotion, risk perception, negotiation, public policy
Professor Deborah Small's research interfaces psychology and economics, examining fundamental processes that underlie human decision making.
Professor Small studies many decision contexts, including charitable giving, terrorism, negotiation, consumer financial decision making. Professor Small's research has been published in top-tier academic journals including Psychological Science, Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology: Applied, and Harvard Business Review. She serves as an Associate Editor for Journal of Marketing Research and is a member of several editorial boards.
Professor Small has taught consumer behavior in the undergraduate, MBA, and PhD programs. She received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania. She is also a member of the graduate faculty of the Psychology Department at Penn.