Barbara E. Kahn
Patty and Jay H. Baker Professor
Director, Jay H. Baker Retailing Center
Professor of Marketing
Research Interests: consumer choice, variety seeking, product assortments., brand management, retailing, brand loyalty, customization, decisions under uncertainty/ambiguity, customer relationship management, medical and financial services, price promotions
MKTG611 - Marketing Management
This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.
MKTG611001 ( Syllabus )
MKTG611003 ( Syllabus )
MKTG611005 ( Syllabus )
MKTG611007 ( Syllabus )
MKTG611701 ( Syllabus )
MKTG611702 ( Syllabus )
MKTG971 - Advanced Topics in Marketing - Part A
Taught collectively by the faculty members from the Marketing Department, this course investigates advanced topics in marketing. It is organized in a way that allows students to 1) gain depth in important areas of research identified by faculty; 2) gain exposure to various faculty in marketing and their research values and styles; and 3) develop and advance their own research interests.
MKTG971301 ( Syllabus )