Photo of Barbara E. Kahn

Barbara E. Kahn

Patty and Jay H. Baker Professor

Director, Jay H. Baker Retailing Center

Professor of Marketing

Research Interests: consumer choice, variety seeking, product assortments., brand management, retailing, brand loyalty, customization, decisions under uncertainty/ambiguity, customer relationship management, medical and financial services, price promotions

Links: CV


  • MKTG897 - Advanced Study: Luxury Branding and Retailing in Italy and Beyond

    New retail brands and opportunities for growth are emerging at an unprecedented rate, for online retailers and offline retailers alike. In this course we will: (1) articulate key principles for successful branding and for understanding consumer shopping behavior in retail environments, (2) demonstrate unique challenges and opportunities that luxury brands face, and (3) discuss concepts and empirical methods for analyzing consumer shopping behavior.

    MKTG897401