Photo of Barbara E. Kahn

Barbara E. Kahn

Patty and Jay H. Baker Professor

Director, Jay H. Baker Retailing Center

Professor of Marketing

Research Interests: consumer choice, variety seeking, product assortments., brand management, retailing, brand loyalty, customization, decisions under uncertainty/ambiguity, customer relationship management, medical and financial services, price promotions

Links: CV

  • MKTG611 - Marketing Management

    This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.

    MKTG611017  ( Syllabus

    MKTG611019  ( Syllabus

    MKTG611021  ( Syllabus

    MKTG611023  ( Syllabus