Photo of Barbara E. Kahn

Barbara E. Kahn

Patty and Jay H. Baker Professor

Director, Jay H. Baker Retailing Center

Professor of Marketing

Research Interests: consumer choice, variety seeking, product assortments., brand management, retailing, brand loyalty, customization, decisions under uncertainty/ambiguity, customer relationship management, medical and financial services, price promotions

Links: CV

  • Davidson Award for the Best article in Journal of Retailing 2005 , 2007
  • Finalist for Best Article, JCR, 2007
  • Elected President of Association of Consumer Research, 2006
  • Center of Excellence in Cancer Communication Research (CECCR), 2005 Description
  • Wharton-SMU Research Center Grant, 2005 Description
  • Wharton-SMU Research Center Grant, 2004 Description
  • Marketing Science Institute Grant, 2003 Description
  • Wharton-SMU Research Center Grant, 2003 Description
  • SCP-SHETH Dissertation Proposal Competition winner , 2002 Description
  • David W. Hauck Award for Outstanding Teaching in the Undergraduate Division, 1999
  • Nestles’ Lecturer, Lund Institute of Economics, 1999
  • 2000 William R. Davidson Award, 1998 Description
  • Earl Dyess Lecturer, Texas Christian University, 1998
  • National Science Foundation Grant, 1998 Description
  • John A. Howard Doctoral Dissertation Award, 1996 Description
  • Marketing Science Institute Grant, 1995 Description
  • Consortium Faculty, AMA Consortium, 1992 Description
  • Finalist for the O'Dell Award, 1991 Description
  • First Runner-Up for Best Article Award, 1991 Description
  • Marketing Science Institute Grant, 1990 Description
  • Wharton School Grant, 1990 Description
  • UCLA summer research support, 1989 Description
  • Chancellor's Faculty Career Development Award, UCLA, 1988
  • AMA Doctoral Consortium Fellow, 1983
  • Beta Gama Sigma, 1982 Description
  • Doctoral fellowship in Marketing, Columbia University, 1982 Description
  • New York Chapter TIMS, "Management Science Student of the Year", 1982
  • Nicholas and Suzanne Bachner Samstag Fellowship, Columbia University, 1980 Description