Photo of Peter Fader

Peter Fader

Frances and Pei-Yuan Chia Professor

Co-Director - Wharton Customer Analytics Initiative

Professor of Marketing

Research Interests: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management

Links: CV, CoolNumbers.com, Google Scholar page

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