Photo of Peter Fader

Peter Fader

Frances and Pei-Yuan Chia Professor

Professor of Marketing

Research Interests: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management

Links: CV,, Twitter (@faderp), Google Scholar page

  • AMA 25-year Consortium Fellow Research Excellence Award, 2009
  • Finalist, O'Dell Award for Best Paper in Journal of Marketing Research, 2009
  • David Hardin Award for best paper published in Marketing Research magazine, 2007
  • EXPLOR Award from the American Marketing Association for “the most innovative use of technology that advances marketing research”, 2007
  • Robert B. Clarke Outstanding Educator Award, given by the Direct Marketing Educational Foundation to honor an academic's overall achievement in direct/interactive marketing, 2007
  • Best paper award at the Advanced Research Techniques Forum, 2006 Description
  • Paul E. Green Award, 1997, 2006 (given annually by the American Marketing Association for the best article published in the Journal of Marketing Research for its “potential to contribute significantly to the practice of marketing research”), 2006 Description
  • Journal of Interactive Marketing Best Paper Award, 2005 Description