Photo of Stephen Hoch

Stephen Hoch

Laura and John J. Pomerantz Professor in Marketing

Research Interests: consumer behavior and learning, decision support systems and the psychology of forecasting, private label products., psychology of self-control, retail merchandising, assortment, pricing, and promotion strategy

Links: CV

  • Faculty representative, AMA Doctoral Consortium (1984, 1985, 1990, 1991, 1992, 1995, 1996, 1997, 1999, 2000, 2001, 2003, 2004), 2004
  • Best article in the Journal of Retailing, 1989, 1995, 1994, 2002
  • President, Association for Consumer Research, 2001
  • Alpha Kappa Psi Award 1989, 1995 Description
  • National Science Foundation grant (DDMS division), 1989 Description
  • First Place in the National Dissertation Competition of the American Marketing Association, 1984
  • Second Place in the National Dissertation Competition of the American Psychological Association Division 23, 1984