The K.P. Chao Professor
Professor of Marketing
Professor of Economics; Professor of Education; Professor of Statistics
Faculty Director - Wharton Customer Analytics Initiative
Chairperson, Wharton Marketing Department
Research Interests: bayesian computation, latent variable models, marketing research methods, missing data problems, psychometrics
Professor Eric T. Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics and Faculty Director of the Wharton Customer Analytics Initiative. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.
Eric was recently named a fellow of the American Statistical Association, American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, past Editor-in-Chief of Marketing Science, is a past statistical fellow of Bell Labs, and worked at DuPont Corporation's Corporate Marketing and Business Research Division and the Educational Testing Service.
A prolific scholar, Professor Bradlow's research has been published in top-tier academic journals such as the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and Journal of Marketing Research. He also serves as Associate Editor for the Journal of the American Statistical Association and the Journal of Marketing Research, and is on the Editorial Boards of Marketing Letters, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.
Professor Bradlow has won numerous teaching awards at Wharton, including the Anvil Award, MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award and the Excellence in Teaching Award. His teaching interests include courses in Statistics, Marketing Research, Marketing Management and PhD Data Analysis, as well as any material related to customer analytics.
Professor Bradlow earned his PhD and Master's degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.