Photo of Keisha M. Cutright

Keisha M. Cutright

Assistant Professor of Marketing

Research Interests: psychology of consumption, personal control and structure, branding, religion

Links: CV

From managing the daily drama in their homes and on their jobs to witnessing tragedies across the globe, consumers are faced with a world where outcomes often seem random and chaotic.  Professor Cutright explores when, why and how individuals seek a greater sense of order and structure in their lives through consumption.  In doing so, she uncovers how consumption and certain belief systems (related to religion, personal control, culture, etc.) provide interchangeable sources of order and structure.

Professor Cutright's research has been published in top-tier academic journals, including Journal of Consumer Research, Journal of Marketing Research, and Marketing Science. Popular accounts of her work have also appeared in the Wall Street Journal.

Professor Cutright teaches consumer behavior at The Wharton School. She earned her Ph.D. in marketing from Duke University and her B.S. from The Ohio State University. Prior to beginning her career in academia, Professor Cutright worked in brand management at Procter and Gamble.