Paul E. Green Marketing Camp 2026

Paul E. Green Marketing Camp Friday, February 13, 2026

Wharton’s annual Paul E. Green Marketing Camp brings four leading scholars in the field of Marketing together to share their cutting-edge research and interact with our faculty, students, and researchers. The day celebrates the diversity of the marketing field, with talks spanning the wide spectrum of marketing research topics and guests joining us from around the world. By bringing some of the most brilliant minds in the field together with our Wharton Marketing scholars, we aim to foster creativity, spark new research, and continue pushing the frontiers of marketing knowledge.

We are appreciative that Paul E. Green’s first PhD student, and Deane W. Malott Professor of Management Emeritus, Cornell University, Johnson Graduate School of Management,  Vithala R. Rao, and his wife Saroj have endowed Wharton’s Marketing Camp and named it in Paul’s honor.

If you have any questions, please get in touch with Professor Zhenling Jiang or admin Beth McCarthy.