Paul E. Green Marketing Camp 2022

Wharton’s annual Paul E. Green Marketing Camp brings four leading scholars in the field of Marketing together to share their cutting-edge research, and interact with our faculty, students, and researchers. The day celebrates the diversity of the marketing field, with talks spanning the wide spectrum of marketing research topics, and with guests joining us from around the world. By bringing some of the most brilliant minds in the field together with our Wharton Marketing scholars, we aim to foster creativity, spark new research, and continue pushing the frontiers of marketing knowledge. This year’s Camp will be held on campus in person.

We are excited to announce that Paul E. Green’s first PhD student, and long-time Professor of Marketing at Cornell University, Vithala R. Rao, and his wife Saroj have endowed Wharton’s Marketing Camp and named it in Paul’s honor.

If you have any questions, please contact Professor Wendy De La Rosa, Professor Gideon Nave or admin Beth McCarthy.

Speakers

Friday, February 11, 2022

Sonya Grier

Professor of Marketing, American University, Kogod School of Business

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Sandra Matz

David W. Zalaznick Associate Professor of Business, Columbia University, Columbia Business School

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Daniel McCarthy

Assistant Professor of Marketing, Emory University, Goizueta School of Business

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Elie Ofek

Malcolm P. McNair Professor of Marketing, Co-Unit Head, Marketing, Harvard Business School Department of Marketing

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Agenda

Friday, February 11, 2022