Research Papers / Publications


  • Renana Peres, Ron Shachar, Mitch Lovett (Under Review), On brands and word-of-mouth.  
  • Renana Peres, Christophe Van den Bulte (Under Review), How Customer Word of Mouth Affects the Benefits of New Product Exclusivity to Distributors.  
  • Renana Peres, Ron Shachar, Mitch Lovett (Under Review), On brands and word-of-mouth.  
  • Renana Peres, Christophe Van den Bulte (Under Review), How Customer Word of Mouth Affects the Benefits of New Product Exclusivity to Distributors.  
  • Eva Buechel, Jonah Berger (Under Review), Facebook Therapy? Why Do People Share Self-Relevant Content Online?.  
  • Juliano Laran, Barbara E. Kahn, Michael Tsiros (Working), Differential Use of Variety Strategies for Self versus Others.
  • Stephanie Finnel (Working), To Be Us or To Be Me? How Consumers’ Close Relationships Create and Attenuate Ambivalence toward Self-Relevant Choices.  
  • David Muir, Katja Seim, Maria Ana Vitorino (Work In Progress), Market Size, Quality, and Competition: Evidence from Driving Schools.
  • Kesten C. Green, J. Scott Armstrong (Working), Effects of the global warming alarm: A forecasting project using the structured analogies method.  Abstract  Description
  • Wendy Moe, Peter Fader, Barry Kahn (Working), Buying Tickets: Capturing the Dynamic Factors that Drive Consumer Purchase Decisions for Sporting Events.    Abstract
  • Brian R. Murtha, Sundar S. Bharadwaj, Christophe Van den Bulte (Working), Interlocking Networks Within and Between Firms: Implications for Developing Effective Solutions.    Abstract
  • Ping Xiao, Qiaowei Shen (Working), Heuristics or Information Constraints? The Effect of Economically Important Local Industry on Investment.
  • Jonah Berger, Ben Ho, Yogesh Joshi (Working), Identity Signaling with Social Capital: A Model of Symbolic Consumption.    Abstract  Description
  • Jonah Berger (Working), Does Presentation Order Impact Choice After Delay?.    Abstract  Description
  • Raghu Iyengar, Jonah Berger (Under Review), How the Quantity and Timing of Social Influence Impact Product Adoption.    Abstract