Marketing Camp 2018

Friday, February 09, 2018

Breakfast, Lunch & Breaks: MBA Lounge, 2nd Floor
Speakers’ Presentations: 240 JMHH
Reception: MBA Lounge, 2nd Floor

The Wharton School
University of Pennslyvania
Jon Huntsman Hall
3730 Walnut Street, Philadelphia, PA

Note: this is an invitation only event.

Marketing Camp Guest Speakers 2018

Guest Speaker

Topic

Kamel Jedidi
John A. Howard Professor of Business & Chair of the Marketing Division
Columbia University, Columbia Business School
The R2M Index: Assessing the Relevance of Marketing Scholarship to Business Practice

Michael Norton
Harold M. Brierley Professor of Business Administration & Director of Research
Harvard University, Harvard Business School
The Psychology of Ritual

Claudia Townsend
Associate Professor of Marketing
University of Miami, School of Business 
Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics

Raluca Ursu
Assistant Professor of Marketing
New York University, Stern School of Business
Search Duration

 

Agenda

9:00 – 9:45 AM
Room: MBA Lounge

Continental Breakfast
9:45 – 10:00 AM
Room: 240 JMHH
Opening Remarks – Eric Bradlow,
Marketing Department Chair & Professor of Marketing
10:00 – 11:00 AM
Room: 240 JMHH
Raluca Ursu
Assistant Professor of Marketing
New York University, Stern School of Business

Topic: Search Duration

11:00 – 11:30 AM
Room:  MBA Lounge

Morning Break
11:30 – 12.30 PM
Room: 240 JMHH
Claudia Townsend
Associate Professor of Marketing
University of Miami, School of Business

Topic: Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics

12:30 – 1:30 PM
Room: MBA Lounge

Lunch
1:30-2:30 PM
Room: 240 JMHH
Kamel Jedidi
John A. Howard Professor of Business &
Chair of the Marketing Division
Columbia University, Columbia Business School

Topic: The R2M Index: Assessing the Relevance of Marketing Scholarship to Business Practice

2:30 – 3:00 PM
Room: MBA  Lounge

Afternoon Break
3:00 – 4:00 PM
Room: 240 JMHH
Michael Norton
Harold M. Brierley Professor of Business Administration &
Director of Research
Harvard University, Harvard Business School

Topic: The Psychology of Ritual

4:00 – 5:30 PM
Room: MBA Lounge

Reception