Publications
| Current | 2011 | 2010 | 2009 | 2008 | 2007 | pre-2007 | |
| 1. | Jonah Berger, Katy Milkman (2012), What Makes Online Content Viral?, Journal of Marketing Research, Forthcoming |
| 2. | Cassie Mogilner, Zoe Chance, Michael Norton (2012), Giving Time Gives You Time, Psychological Science |
| 3. | Fern Lin, Deborah Small (2012), Cheapened Altruism: Discounting prosocial behavior by friends of victims, Organizational Behavior and Human Decision Processes, 117, 269-274 |
| 4. | Preyas Desai, David Bell, Gary Lilien, David Soberman (2012), Editorial: The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World, Marketing Science, 31 (1), 1-3. |
| 5. | Patti Williams, Nicole M. Verrochi (2012), The Emotional Self (forthcoming), In Identity and Consumption, Editors: Russell Belk and Ayalla Ruvio |
| 6. | J. Scott Armstrong, Andreas Graefe (2012), Predicting elections from the most important issue: A test of the take-the-best heuristic, Journal of Behavioral Decision Making, 25, 41-48. |
