| 1. |
Yansong Hu, Christophe Van den Bulte (2012), Non-Monotonic Status Effects in New Product Adoption: Theory and Evidence of Middle-Status Anxiety and Middle-Status Conformity
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| 2. |
Jonah Berger, Eric T. Bradlow, Alex Braunstein, Yao Zhang (2012), From Karen to Katie: Using Baby Names to Study Cultural Evolution, Psychological Science, Forthcoming
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| 3. |
Raghuram Iyengar, Christophe Van den Bulte, Jeonghye Choi (2012), Distinguishing among Mechanisms of Social Contagion in New Product Adoption: Framework and Illustration
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| 4. |
Kesten C. Green, J. Scott Armstrong (2012), Evidence on the Effects of Mandatory Disclaimers in Advertising
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| 5. |
Jonah Berger, Raghuram Iyengar (2012), How Interest Shapes Word-of-Mouth Over Different Channels
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| 6. |
J. Scott Armstrong, Kesten C. Green (2012), Demand Forecasting: Evidence-based Methods
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| 7. |
J. Scott Armstrong (2012), Moneyball: A Message for Managers
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| 8. |
Cindy Chan, Jonah Berger, Leaf Van Boven (2012), Identifiable but not Identical: Combining Social Identity and Uniqueness Motives in Choice, Journal of Consumer Research, Forthcoming
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| 9. |
J. Scott Armstrong (2012), Illusions in Regression Analysis, International Journal of Forecasting
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| 10. |
Aner Sela, Jonah Berger (2012), How Attribute Quantity Influences Option Choice
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