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Undergraduate Program - 2009c Courses

Go to Full-semester courses

Go to Mini-semester courses

 
Full Semester Courses
Course Section Title Syllabus Instructor Time Room
Full Semester Day Courses
101 001 Introduction to Marketing Syllabus Niedermeier Mon 3:00-4:30 JMHH G06
101 002 Introduction to Marketing Syllabus Niedermeier Mon 4:30-6:00 JMHH G06
101 201 Introduction to Marketing Murphy Tue 9:00-10:30 JMHH F88
101 202 Introduction to Marketing Reid Tue 10:30-12:00 JMHH F88
101 203 Introduction to Marketing Scardigli Tue 12:00-1:30 JMHH F88
101 204 Introduction to Marketing Smith Tue 12:00-1:30 JMHH F86
101 205 Introduction to Marketing Graham Tue 1:30-3:00 JMHH F88
101 206 Introduction to Marketing Koo Tue 1:30-3:00 JMHH F86
101 207 Introduction to Marketing Lee Tue 3:00-4:30 JMHH F88
101 208 Introduction to Marketing Scardigli Tue 3:00-4:30 JMHH F86
101 209 Introduction to Marketing De la chesnaye Tue 4:30-6:00 JMHH F88
101 210 Introduction to Marketing Kassis Tue 4:30-6:00 JMHH F86
101 211 Introduction to Marketing Lee Thu 9:00-10:30 JMHH F88
101 212 Introduction to Marketing Reid Thu 10:30-12:00 JMHH F88
101 213 Introduction to Marketing Smith Thu 12:00-1:30 JMHH F88
101 214 Introduction to Marketing Murphy Thu 12:00-1:30 JMHH F86
101 215 Introduction to Marketing Pierson Thu 1:30-3:00 JMHH F88
101 216 Introduction to Marketing Koo Thu 1:30-3:00 JMHH F86
101 217 Introduction to Marketing De la chesnaye Thu 3:00-4:30 JMHH F88
101 218 Introduction to Marketing Graham Thu 3:00-4:30 JMHH F86
101 219 Introduction to Marketing Kassis Thu 4:30-6:00 JMHH F88
101 220 Introduction to Marketing Pierson Thu 4:30-6:00 JMHH F86
211 001 Consumer Behavior Syllabus Small Tue,Thu 9:00-10:30 JMHH F65
211 002 Consumer Behavior Syllabus (2009A) Small Tue,Thu 10:30-12:00 JMHH F65
211 003 Consumer Behavior Syllabus (2009A) Small Tue,Thu 1:30-3:00 JMHH 345
211 004 Consumer Behavior Syllabus Berger Mon,Wed 9:00-10:30 JMHH F70
212 001 Marketing Research Syllabus Vitorino Tue,Thu 1:30-3:00 JMHH F60
212 002 Marketing Research Syllabus Eliashberg Mon,Wed 9:00-10:30 JMHH F94
212 003 Marketing Research Syllabus Eliashberg Mon,Wed 10:30-12:00 JMHH F94
228 001 Contagious: How Products, Ideas, and Behaviors Catch On Syllabus Berger Mon,Wed 10:30-12:00 JMHH F70
232 301 New Product Development Syllabus Hutchinson Wed 3:00-6:00 JMHH 360
235 001 Advertising Syllabus Armstrong Mon,Wed 4:30-6:00 JMHH F45
235 002 Advertising Syllabus Adams Tue,Thu 12:00-1:30 JMHH F60
271 401 Models for Marketing Strategy Syllabus Eliashberg Mon,Wed 1:30-3:00 JMHH G86
277 001 Marketing Strategy Syllabus Bharadwaj Mon,Wed 1:30-3:00 SHDH 107
394 301 Interactive Media Marketing Syllabus Diamond Mon 3:00-6:00 JMHH 360
399 005 Supervised Independent Study Fader TBA
399 017 Supervised Independent Study Bell Tue
399 063 Supervised Independent Study Ennen TBA
411 001 Principles of Marketing Syllabus Smith Tue 6:30-9:10 JMHH F50
411 002 Principles of Marketing Syllabus Nae Garcia Sat 10:00-12:40 JMHH F65
453 001 New Product Management Syllabus Hockenbury Tue 6:30-9:10 JMHH F55
477 001 Marketing Strategy Syllabus Oliva Wed 6:30-9:10 JMHH F50
 
Mini Semester Courses                     (odd number sections are first session minis; even number sections are second session minis)
Course Section Title Syllabus Instructor Time Room
Mini Semester Day Courses
221 001 New Product Management Syllabus Peres Mon,Wed 10:30-12:00 JMHH G90
221 002 New Product Management Syllabus Peres Mon,Wed 3:00-4:30 JMHH 260
222 002 Pricing Policy Zhang Mon,Wed 10:30-12:00 JMHH 260
224 001 Advertising Management Syllabus Adams Tue,Thu 3:00-4:30 JMHH F60
224 003 Advertising Management Syllabus Armstrong Mon,Wed 9:00-10:30 JMHH G50
282 401 Multinational Marketing Syllabus Power Tue,Thu 1:30-3:00 JMHH 370
396 402 Retail Merchandising Syllabus Sheridan Mon 3:00-6:00 JMHH 255

 

If the date on the syllabus is not current, it is the latest one available.
"400" series courses are offered through the Evening Division.

Undergraduate Program

Program Information
»Structure
»Marketing Concentration Requirements
»Planning Courses
»Program Advising
»Marketing & Communication (Dual Concentration)
»Consumer Psychology Minor
»Retailing (Secondary Concentration)
»Marketing and Operations Management (Joint Concentration)

Course Information
» Descriptions
» Spring 2010
» Fall 2009
» Summer 2009
» Spring 2009
» Fall 2008
» Summer 2008
» Spring 2008


Other Information
» Undergraduate
   Orientation

For more information or to request admission application forms, see Wharton Undergraduate Programs.

 

 
© 2007 The Wharton School, University of Pennsylvania
Last Modified November 4, 2008