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PhD Students
The Marketing Department's Ph.D. students are from varied academic and cultural backgrounds.
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Rajesh Bhargave, United States - rajeshb@wharton.upenn.edu
Research Interests: Consumer behavior, marketing modeling
Program Entry Date: 2003
Education: BBA (Business Administration) University of Texas at Austin, 2003 |
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Amit Bhattacharjee - ambhatta@wharton.upenn.edu
Research Interests: Social identity and self-perception, self-expression and identity signalig in socal contexts, social influence and functioning.
Program Entry Date: 2007
Education:Education: B.S. Economics in Marketing (Psychology minor), The Wharton School, University of Pennsylvania (2004)
Professional Experience: Operations Strategy Manager, Sunshine Bouquet Company (2004-2005), Research Assistant at The Wharton School (2005-2007)
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Jeong Hye Choi - jeonghye@wharton.upenn.edu
Research Interests: Empirical Modeling - social internactions, spatio-temporal diffucion
Program Entry Date: 2004
Education: BS in Industrical Engineering (2002) from KAIST (Korea Advanced Institute of Science and Technology), MS in Management Engineering (2004) from KAIST
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Jane (Xiaoyan) Deng - deng3@wharton.upenn.edu
Research Interests: Consumer Behavior, Consumer Psychology, Product Design and consumer experience, Visual Communication, Marketing Aesthetic
Program Entry Date: 2004
Education: M.S. in Advertising (2004), University of Illinois at Urbana-Champaign; M.A. in Environmental Design (1998) and B.E. in IndustrialDesign (1995), Hunan University, China
Professional Experience: Account Planner, Yang & Yang Advertising (2000-2002), Guangzhou, China; Design Planner, Bao-Li Real Estate (1998-2000), Guangzhou, China |
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Stephanie Finnel - sfinnel@wharton.upenn.edu
Research Interests: Consumer rationalization processes
Program Entry Date: 2007
Education: B.A. Economics and Mathematics, Yale University, 2007 |
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Hyuk-June Han, United States - hyukjune@wharton.upenn.edu
Research Interests: Distribution channel, Pricing, Sales force compensation, Behavioral Economics
Program Entry Date: 2005
Education: Bachelor of Arts, the College of Business Administration, Seoul National University (2005)
Professional Experience: Staff member at the Korean Development Bank (2002) |
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Yanliu Huang - yanliuh@wharton.upenn.edu
Research Interests: Consumer Behavior; Consumer Thinking, Learning, and Memory; Health Marketing
Program Entry Date: 2004
Education: M.A. in Cognitive Psychology, Rice University, 2004; B.S. in Applied Psychology, Beijing Normal University, China 2001. |
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Sam (Ka-Cheun) Hui - kchui@wharton.upenn.edu - Link to cv
Research Interests: Statistical analysis of unique structure in marketing; path data;
Program Entry Date: 2003
Education: M.S. Statistics, Stanford University
Professional Experience: Analyst Global Credit Derivative, Deutsche Bank (Tokyo) |
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Kinshuk Jerath - kinshuk@wharton.upenn.edu
Research Interests: Analytical Modeling (distribution channels, pricing, salesforce compensation), emperical modeling (customer base analysis, probability models)
Program Entry Date: 2003
Education: B. Tech. in Computer Science, Indian Institute of Technology, Bombay 2003 |
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B Kyu Kim - bkyu@wharton.upenn.edu
Research Interests:
Program Entry Date: 2007
Education:
Professional Experience: |
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Ka Lok Lee - kaloklee@wharton.upenn.edu
Research Interests: .Customer Base Analysis, Word-of-Mouth Effects, Pharmaceutical Industry
Program Entry Date: 2006
Education: Bachelors of Arts, The School of Arts and Science, University of Pennsylvania (2003); Bachelor of Science in Economics, The Wharton School, University of Pennsylvania (2003)
Professional Experience: Statistics Intern, IMS Health (2002); Marketing Strategy Analyst, Argus Information (2003-2004); Market Research Analyst, Catalina Health Resource (2004-2006) |
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Fern Lin - kfernlin@wharton.upenn.edu
Research Interests: .Emotions, prosocial hebavior, mental imagery
Program Entry Date: 2006
Education: BA in Psychology, Harvard
Professional Experience: Research assistant at Columbia University |
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Sajeesh Ramachandran, India - sajeesh@wharton.upenn.edu - Link to cv
Research Interests: Analytical Modeling, Choice Modeling
Program Entry Date: 2003
Education: Bachelor of Technology, Indian Institute of Technology, 2000
Professional Experience: Indian School of Business, Teaching Assistant, 2001-03; Tata Engineering (India), Engineer, 2000-01 |
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Neela Saldanha - saldan@wharton.upenn.edu
Research Interests: Branding, consumer behavior
Program Entry Date: 2004
Education: MBA, Indian Institute of Management Calcutta (1995); BA (Econ.), St. Xaviers College, Bombay, (1993)
Professional Experience: 2003-2004: Research Assistant, INSEAD, France; 2000-2003: Consultant & Manager, Accenture, India. 2000/ Area Sales Manager, Unilever, India; 1997-2000: Brand Manager, International Bestfoods, India; 1995-1997: Management Trainee & Senior Sales Officer, Nestle India Limited, India |
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Upender Subramanian - upender@wharton.upenn.edu - Link to cv
Webpage: http://mktgweb.wharton.upenn.edu/upender
Research Interests: Analytical Modeling
Program Entry Date: 2004
Education: B. Tech in Electrical Engineering, Indian Institute of Technology, Madras (1994). MBA Indian Institute of Management, Bangalore (2000)
Professional Experience: Business planning, Pre-sales at Analog Devices, India (2000 - 2002), Sasken Communication Technologies, India (2002 - 2004) |
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Nicole Verrochi - verrochn@wharton.upenn.edu
Research Interests: The psychological process behind consumer evlauations of fit; emotional contagion in charity appeals; the effect of fit between consumers' self schema and brands on brand alliances; the impact of moral identity and fit on attributions and perceptions of corporate social responsibility.
Program Entry Date: 2006
Education: Bachelor of Science Economics (Marketing), The Wharton School, University of Pennsylvania (2005); Bachelor of Arts in Fine Arts, College of Arts and Sciences, University of Pennsylvania (2005)
Professional Experience: Consultant to the Society of American Florists and the Floral Marketing Funding Initiative Coalition (2005) |
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