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MBA Program - Fall 2009 Courses

Go to Full-semester courses

Go to Mini-semester courses
 
Full Semester Courses
Course Section Title Syllabus Instructor Time Room
668 001 Monetizing Emerging Interactive Media Syllabus Ennen Wed 3:00-6:00 JMHH G65
728 001 Contagious: How Products, Ideas and Behaviors Catch On Syllabus Berger Mon,Wed 1:30-3:00 JMHH F70
756 001 Marketing Research Syllabus Vitorino Tue,Thu 9:00-10:30 JMHH F90
756 002 Marketing Research Syllabus Vitorino Tue,Thu 10:30-12:00 JMHH F90
768 001 SPECIAL TOPICS: Managing the Value of Customer Relationships Syllabus Fader , Peres Mon,Wed 4:30-6:00 JMHH 270
771 401 Models for Marketing Strategy Syllabus Eliashberg Mon,Wed 1:30-3:00 JMHH G86
773 001 Customer Behavior Syllabus Niedermeier Mon,Wed 12:00-1:30 JMHH F70
777 001 Marketing Strategy Syllabus Bharadwaj Tue,Thu 1:30-3:00 JMHH F90
777 002 Marketing Strategy Syllabus Bharadwaj Tue,Thu 3:00-4:30 JMHH F90
899 004 Independent Study Eliashberg TBA
899 011 Independent Study Lodish TBA
899 017 Independent Study Bell TBA
899 023 Independent Study Hoch TBA
899 042 Independent Study Berger TBA
899 066 Independent Study Iyengar TBA
899 067 Independent Study Malcolm TBA
899 751 Independent Study Williams TBA
 
Mini Semester Courses              (odd number sections are first session minis; even number sections are second session minis)
Course Section Title Syllabus Instructor Time Room
621 001 Marketing Management Syllabus Bell Mon,Wed 9:00-10:30 JMHH 250
621 003 Marketing Management Syllabus Bell Mon,Wed 10:30-12:00 JMHH 250
621 005 Marketing Management Syllabus Bell Mon,Wed 1:30-3:00 JMHH 240
621 007 Marketing Management Syllabus Van den Bulte Mon,Wed 9:00-10:30 JMHH 255
621 009 Marketing Management Syllabus Van den Bulte Mon,Wed 10:30-12:00 JMHH 255
621 011 Marketing Management Syllabus Van den Bulte Mon,Wed 1:30-3:00 JMHH 245
621 013 Marketing Management Syllabus Raju Mon,Wed 9:00-10:30 JMHH 350
621 015 Marketing Management Syllabus Raju Mon,Wed 10:30-12:00 JMHH 350
621 017 Marketing Management Syllabus Raju Mon,Wed 1:30-3:00 JMHH 340
621 019 Marketing Management Syllabus Zauberman Mon,Wed 9:00-10:30 JMHH 355
621 021 Marketing Management Syllabus Zauberman Mon,Wed 10:30-12:00 JMHH 355
621 023 Marketing Management Syllabus Zauberman Mon,Wed 1:30-3:00 JMHH 345
753 001 New Product Management Syllabus Peres Mon,Wed 3:00-4:30 JMHH 260
753 002 New Product Management Syllabus Peres Mon,Wed 9:00-10:30 JMHH G50
754 002 Pricing Policy Zhang Tue,Thu 9:00-10:30 JMHH G50
754 004 Pricing Policy Zhang Tue,Thu 10:30-12:00 JMHH G50
754 006 Pricing Policy Zhang Tue,Thu 1:30-3:00 JMHH 360
755 001 Advertising Management Syllabus Malcolm Tue,Thu 10:30-12:00 JMHH 245
755 003 Advertising Management Syllabus Malcolm Tue,Thu 9:00-10:30 JMHH 245
782 401 Multinational Marketing Syllabus Power Tue,Thu 1:30-3:00 JMHH 370
890 001 Advanced Study Project (ASP) in Marketing Schoemaker TBA
896 402 Retail Merchandising Syllabus Sheridan Mon 3:00-6:00 JMHH 255

If the date on the syllabus is not current, it is the latest one available.

MBA Program

Program Information
» Marketing Major
» Dual Major
» Non-Majors
» 621 Substitution
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Course Information
» Descriptions
» Spring 2010
» Fall 2009
» Summer 2009
» Spring 2009
» Fall 2008

Other Information
» MBA Orientation
» Wharton Calendar

For more information or to request admission application forms, see Wharton MBA Programs.

 

 
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Last Modified August 17, 2009