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Yanliu Huang
2009 Graduate
Current Research Papers
Yanliu Huang,
J. Hutchinson
"There is More to Planned Purchases than Knowing What You Want: Dynamic Planning and Learning in A Repeated Multi-Store Price Search Task."
Yanliu Huang,
Robert Meyer
"Tradeoffs in the Dark: The Effect of Experience on Extrapolated Consumer Preferences"
J. Hutchinson
, Yanliu Huang "Live with Price Uncertainty: Optimal Multi-Store Price Search."
Yanliu Huang,
Sam K. Hui
,
Barbara Kahn
"Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship between Risk Attitudes and Behavioral Intentions"
Publications
Yanliu Huang,
J. Hutchinson
"Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising",
Journal of Consumer Research
, 35 (June), 2008, 98-118.
Sam K. Hui
, Yanliu Huang, Edward George "Model-based Analysis of Concept Maps in Marketing",
Bayesian Analysis
, 3 (3), 2008, 479-512.
Simona Botti, Susan Broniarczik, Gerald Haubl, Ronald Hill, Yanliu Huang,
Barbara Kahn
, Praveen Kopalle, Donald Lehmann, Joe Urbany, Brian Wansink "Choices Under Restrictions",
Marketing Letters
, 19 (December), 2008, 183-199.
In The News
Counting Every Thought: What Consumers See When Looking At Ads
,
Science Daily
, 04/22/2008
Counting every thought: What consumers see when looking at ads
,
Innovations report
, 04/22/2008
Awards
Dean's Fellowship (Competitive Award for Fifth Year Support), Wharton School, 2008-2009
Winner, Commercial Space and Customer Service Management Best Retail Proposal Award, Society for Marketing Advances, 2008
Marketing Science Institute Research Grant #4-1515, Primary Investigator, “There Is More to Planned Purchases than Knowing What You Want: Dynamic Planning and Learning in Multi-Store Price Search Task.” (with Wes Hutchinson), 2008
Russell Ackoff Doctoral Student Award for Research on Human Decision Processes, 2006-2008
Wharton School Graduate Fellowship, 2004-2008
View More
Yanliu Huang
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone
: (215) 898-1239
Fax
: (215) 898-2534
yanliuh@wharton.upenn.edu
© 2007
The Wharton School
,
University of Pennsylvania
Last Modified November 19, 2008
