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Ka Lok Lee
Doctoral Candidate

Current Research Papers

Ka Lok Lee, Robert Meyer, Eric Bradlow "Analyzing Risk Response Dynamics on the Web: the Case of Hurricane Katrina", Risk Analysis

Ka Lok Lee, David Bell "A Model for Spatial Analysis of Repeat Purchase Behavior at Online Retailers", Marketing Science

Publications

Ka Lok Lee, Peter Fader, Bruce Hardie, (2007), "How to Project Patient Persistency", Foresight: The International Journal of Applied Forecasting

Peter Fader, Bruce Hardie, Ka Lok Lee, (2006), "More than Meets the Eye", Marketing Research

Peter Fader, Bruce Hardie, Ka Lok Lee, (2005), "’RFM’ and ‘CLV’: Using Iso-value Curves for Customer Base Analysis", Journal of Marketing Research

Peter Fader, Bruce Hardie, Ka Lok Lee, (2005), "’Counting Your Customers’ the Easy Way: An Alternative to the Pareto/NBD Model", Marketing Science

Awards

David K. Hardin Award, 2006

Paul E. Green Award, 2006

Ka Lok Lee
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 746-0271
Fax: (215) 898-2534
kaloklee@wharton.upenn.edu

Research Interests: Customer Base Analysis, Internet Retailing, Pharmaceutical Industry

Last Modified November 19, 2008