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Publications
Jeonghye Choi
Doctoral Candidate
Current Research Papers
Jeonghye Choi "Social Influence from Existing to New Customers"
Jeonghye Choi,
David Bell
"Preference Minorities and the Internet: Why Online Demand is Greater in Areas Where Target Customers are in the Minority"
Jeonghye Choi,
David Bell
,
Leonard Lodish
"Local Markets and New Buyer Acquisition Online"
Raghuram Iyengar
,
Christophe Van den Bulte
, Jeonghye Choi "Social Contagion in New Product Diffusion: Network Structure vs. Mere Geography"
Publications
Jeonghye Choi,
Ka-chuen Hui
,
David Bell
"Bayesian Spatio-Temporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer",
Journal of Marketing Research, forthcoming
Jeonghye Choi
3730 Walnut Street
700 JMHH
Philadelphia , PA 19104
Phone
: 267-288-7740
© 2007
The Wharton School
,
University of Pennsylvania
Last Modified November 19, 2008
