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B. Kyu Kim
Doctoral Candidate

Publications
Gal Zauberman, B. Kyu Kim, Selin Malkoc, James R. Bettman, (2009), "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences", Journal of Marketing Research,  46, 543-556
Gal Zauberman, Rebecca K. Ratner, B. Kyu Kim, (2009), "Memories as Assets: Strategic Memory Protection through Avoidance and Acquisition", Journal of Consumer Research,  35, 715-728
Jinhee Choi, B. Kyu Kim, Incheol Choi, Youjae Yi, (2006), "Variety-Seeking in Choice for Others: Interpersonal and Intrapersonal Causes", Journal of Consumer Research,  32, 590-595

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Kim B. Kyu
B. Kyu Kim
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Fax: (215) 898-2534
bkyu@wharton.upenn.edu

 
© 2007 The Wharton School, University of Pennsylvania
Last Modified November 19, 2008