Marketing Department

Faculty in the News

Listing of The Network Challenge: Strategy, Profit, and Risk in an Interlinked World,  KYW News Radio 1060,  11/01/2009, Jerry (Yoram) Wind

Do Ads with High Schock Value Work?, Marketplace,  10/14/2009, Patti Williams

Looking at Life as One Big Subscription, New York TImes,  10/11/2009, Peter Fader

The Urge to Buy Turns on Ethics, Philadelphia Inquirer,  09/19/2009, Patti Williams

Time vs. Money: Analyzing Which One Rules Consumer Choices, Knowledge@Wharton,  09/17/2009, Cassie Mogilner

FCC's Cable TV Ruling: Will the Competitive Landscape Change?, Knowledge@Wharton,  09/02/2009, Peter Fader

Worn Clothes Make the Man, Wall Street Journal,  08/20/2009, Patti Williams

Free For All? Profits Can Be Elusive Online, NPR,  08/19/2009, Peter Fader

Opposites that attract, Philadelphia Daily News,  08/18/2009, Deborah Small

I say spend. You say no. We're in love, New York Times,  08/15/2009, Deborah Small

With spending, opposites attract and repel, Yahoo! Finance,  08/12/2009, Deborah Small

Why We Love — and Love to Hate — Fads, Wall Street Journal,  08/10/2009, Jonah Berger

Microsoft and Yahoo Are Linked Up. Now What?, New York TImes,  07/29/2009, Peter Fader

The Best of Times for Hollywood, Philadelphia Inquirer,  07/21/2009, Jehoshua Eliashberg

Don't Blog or Tweet Anything With More Than Half a Million Hits, Wired Magazine,  07/15/2009, Jonah Berger

Berlin Bans Brakeless Bikes, Freakonomics Blog,  07/02/2009, Jonah Berger

Future of Advertising? Print, TV, Online Ads, AdvertisingAge,  06/01/2009, Jerry (Yoram) Wind

Warmer, Fuzzier: The Refreshed Logo, New York Times,  05/31/2009, Patti Williams

American Apparel suit means cheap ads, NPR - Marketplace,  05/18/2009, Jonah Berger

Quick Arriving Fads Quick to Flame Out, New York Times,  05/17/2009, Jonah Berger

Something for the Weekend, Financial Times,  05/15/2009, Jehoshua Eliashberg

Does More or Less Make You Mean?, BBC Radio,  05/08/2009, Deborah Small

Heather Today, Gone Tomorrow, Scientific American,  05/04/2009, Jonah Berger

How Twitter Might Be More Popular and Less Cool, San Jose Mercury News,  04/24/2009, Jonah Berger

Marketing Lessons from the Lemonade Stand, Inc.,  04/09/2009, Cassie Mogilner

Does Happiness Have a Price Tag?, CBS MoneyWatch.com,  04/01/2009, Cassie Mogilner

Why to Tie Marketing to Time, Not Money, The Wall Street Journal,  03/24/2009, Cassie Mogilner

Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss, Knowledge@Wharton,  03/18/2009, Peter Fader

Discussion on Global Polar Bear Population, BBC (Radio),  03/16/2009, J. Scott Armstrong

A Slight Deficit Can Actually Be an Edge, The New York Times,  03/16/2009, Jonah Berger

The Cookie Crumbles: By banning online sales, are the Girl Scouts failing our daughters?, Newsweek,  03/11/2009, Peter Fader

When Being Down At Halftime Is A Good Thing, Wall Street Journal,  03/06/2009, Jonah Berger

Las Vegas Touts Its Affordability, Wall Street Journal,  02/04/2009, Jonah Berger

ITunes: The Preferred Plastic, Philadelphia Inquirer,  02/04/2009, Patti Williams

Professors to Watch, Financial Times,  01/26/2009, Peter Fader

Marketing in a Downturn (video), Financial Times,  01/22/2009, Peter Fader

Frugalness Is The New Chic, National Public Radio,  01/21/2009, Jonah Berger

Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish, Knowledge@Wharton,  01/07/2009, Peter Fader

The Way the Brain Buys, The Economist,  12/18/2008, Cassie Mogilner

The Year's Superstar Flops, Forbes,  12/09/2008, Jehoshua Eliashberg

Psychology: Bias at the Ballot Box, Nature,  11/28/2008, Jonah Berger

How to Turn a Herd on Wall Street, New York Times,  11/09/2008, Jonah Berger

Brain Research on Buying, Stanford Magazine,  11/04/2008, Jonah Berger

Warm Your Hands, Warm Your Outlook, National Geographic News,  10/24/2008, Jonah Berger

IPhone in India: Has Apple Dialed the Wrong Number?, Knowledge@Wharton,  09/04/2008, Peter Fader

Poll Position, Stanford Social Innovation Review,  09/01/2008, Jonah Berger

Subconscious Decisions: Voting in Churches and Buying Designer Labels, Scientific American,  08/28/2008, Jonah Berger

When Images Speak Louder Than Words, Huffington Post,  08/21/2008, Jonah Berger

War of the Words: Scrabulous Is off Facebook, but Did Hasbro Win the Game?, Knowledge@Wharton,  08/06/2008, Peter Fader

Surprising Insights from the Social Sciences, Boston Globe,  07/13/2008, Jonah Berger

Polling Places' Surprising Sway, Scientific American Mind,  07/01/2008, Jonah Berger

How Do You Vote? Depends on Where You Vote, ABC News,  06/24/2008, Jonah Berger

Too Racy for JC Penney, NPR - Marketplace,  06/24/2008, Jonah Berger

Voter Decision Affected by Polling Place, Study Finds, National Geographic,  06/23/2008, Jonah Berger

Where You Vote Affects How You Vote, Nature,  06/23/2008, Jonah Berger

Your Polling Place Affects How You Vote, NPR - All Things Considered,  06/23/2008, Jonah Berger

Contexts and Product Choice, National Public Radio (WNYC),  05/30/2008, Jonah Berger

Subtly but Visibly Swayed by Context, New York Times,  05/12/2008, Jonah Berger

Indiana Jones and the inescapable ads, Chicago Tribune,  05/10/2008, Jehoshua Eliashberg

Grand Theft Auto Car-Jacks Pop Culture, Philadelphia Inquirer,  05/08/2008, Jehoshua Eliashberg

Herd on the Street,  CNBC,  04/10/2008, Jonah Berger

Use your heart and head when giving, Financial Times,  03/15/2008, Deborah Small

A glimmer in Hong Kong's eye, Marketplace, NPR,  02/20/2008, Jerry (Yoram) Wind

Care to Know the Motivation Behind that Gift, Love?, The Washington Post,  02/11/2008, Cassie Mogilner

A Statistical Look at Roger Clemens Career, New York Times,  02/10/2008, Eric Bradlow

The Power of Impossible Thinking, Lady Advisor,  02/01/2008, Jerry (Yoram) Wind

World's most recession-proof economy? The Super Bowl, Espn.com,  01/28/2008, Patti Williams

Digital Rights Management: Dead or Just Evolving?, Knowledge@Wharton,  01/23/2008, Peter Fader

Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry, Knowledge@Wharton,  01/23/2008, Peter Fader

If You Like It, It Must Be Uncool, US News & World Report,  01/09/2008, Jonah Berger

Variety Can Change Your Mind, Boston Globe,  01/04/2008, Jonah Berger

Milking the Bible for Laughs, Los Angeles Times,  12/26/2007, Jehoshua Eliashberg

Chequebook Frugalista: Marketers are reframing ad messages, Financial Post,  12/12/2007, Jonah Berger

Replacing old-Fashioned Infrastructures and the Power of Identity, Wharton Alumni Magazine,  12/01/2007, Jerry (Yoram) Wind

Getting a Read on Amazon's New Kindle, Knowledge@Wharton,  11/28/2007, Peter Fader

Timeless Object, New York Times - Consumed,  10/28/2007, Jonah Berger

Radiohead's Free-for-all: Performance Art or New Business Model?, Knowledge@Wharton,  10/17/2007, Peter Fader

Why Napster Was the Best Thing To Happen to the Music Industry (and They Killed It), EMTM Newsletter,  10/15/2007, Peter Fader

U. Penn professors use Facebook to stay in touch with students,  The New York Times,  10/12/2007, Keith Niedermeier

Time to Get Trigger Happy, Fast Company,  10/01/2007, Jonah Berger

Researchers on the hunt for cool, Vancouver Sun,  09/15/2007, Jonah Berger

NEOS finds a new application in computational economics, Argonne National Laboratory News,  08/22/2007, Maria Ana Vitorino

Why Do Some People Shop Impulsively, Newsweek,  08/17/2007, Patti Williams

Guilt Won't Stop Impulsive Shoppers, Researchers Say, CBC,  08/09/2007, Patti Williams

Can College Professors Help Exhibitors Book Movies?, BoxOffice.com,  08/01/2007, Jehoshua Eliashberg

Emotion-Recognition Software Knows What Makes You Smile, Wired Magazine,  07/16/2007, Deborah Small

What makes us care,  The Globe and Mail,  07/14/2007, Deborah Small

Dr. Peter S. Fader to Receive DMEF's 2007 Robert B. Clarke Outstanding Educator Award, DMA,  07/10/2007, Peter Fader

"55 of the Hottest, Smartest, Most Talked About College Professors" (See Newsworthy Professors), CollegeDegree.com,  07/07/2007, J. Scott Armstrong

What Data Mining Can and Can't Do, CIO Insight,  06/13/2007, Peter Fader

Beware the 'Walking Dead': Analyzing Customer Data from a Multi-Service Firm, Knowledge@Wharton,  06/13/2007, Peter Fader

The Link Between Ants, Actuaries, and Customers’ Actions, 1to1 magazine,  06/11/2007, Peter Fader

I Think, You Behave, Science,  06/01/2007, Jonah Berger

What You See Affects What You Get, Sloan Management Review,  05/01/2007, Jonah Berger

Dancing To The Beat of Their Own Drummer, Vancouver Sun,  04/26/2007, Jonah Berger

Who's Coutning: Pictures, Statistics, and Genocide, ABC News,  03/04/2007, Deborah Small

In Praise of Third Place, by James Surowiecki, The New Yorker, The Financial Page,  12/12/2006, J. Scott Armstrong

Voting Booth Feng Shui, New York Times,  12/10/2006, Jonah Berger

The Traveling Salesman and the Grocery Shopper, RetailWire,  12/06/2006, Peter Fader

Can Computers Pick Better Movie Scripts?, Forbes,  12/04/2006, Jehoshua Eliashberg

Interview on the Mplanet 2006 Remote Broadcast, Marketing Matters Live,  11/30/2006, David Reibstein

The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store, Knowledge@Wharton,  11/29/2006, Peter Fader

Funny Money, New York Times,  11/12/2006, Jehoshua Eliashberg

Snyder Adds New Star to His Lineup: Cruise, The Washington Post,  08/29/2006, Jehoshua Eliashberg

A Big Star May Not a Profitable Movie Make, The New York Times,  08/28/2006, Jehoshua Eliashberg

Single Question Could Lead to Drug Use, ABC News,  07/26/2006, Patti Williams

How to make the impossible possible, The Star Online,  07/10/2006, Jerry (Yoram) Wind

Meet Hollywood's Latest Genius, Los Angeles Times,  07/02/2006, Jehoshua Eliashberg

"Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research", Wharton,  06/08/2006, Paul Green

"Conjoint Analysis: Methods and Applications", Wharton,  06/08/2006, Paul Green

"Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice", Wharton,  06/08/2006, Paul Green

"HYACT: An Electronic Questionnaire System for Conjoint Analysis and Marketing Research",  Wharton,  06/08/2006, Paul Green

"A Validation Study of Sawtooth Software's Adaptive Conjoint Analysis",  Wharton,  06/08/2006, Paul Green

"Importance Weight Effects on Self-Explicated Preference Models: Some Empirical Findings",  Wharton,  06/08/2006, Paul Green

"Conjoint-Based Product Design Optimization Under Competitors' Retaliatory Actions", Wharton,  06/08/2006, Paul Green

New York Times,  05/03/2006, Stephen Hoch

The Philadelphia Inquirer,  04/17/2006, Stephen Hoch

BusinessWeek,  04/17/2006, Stephen Hoch

Marketing strategies for the teen market,  Economic Times,  03/29/2006, Keith Niedermeier

Rent or Buy that DVD?, Newsweek,  03/20/2006, Jehoshua Eliashberg

The Economic Times,  03/15/2006, Stephen Hoch

Wall Street Journal,  03/03/2006, Stephen Hoch

The Wall Street Journal,  01/06/2006, Stephen Hoch

San Francisco Chronicle,  01/06/2006, Stephen Hoch

"Review of my several articles and books" - Search under Author for Armstrong,  http://manyworlds.com,  01/02/2006, J. Scott Armstrong

Hey! Big Spender, Screen International,  12/16/2005, Jehoshua Eliashberg

Plastics News,  12/12/2005, Stephen Hoch

The Wall Street Journal,  12/02/2005, Stephen Hoch

Video of interview with CN8 Money Matters Today:,  WMV file (31,421 KB),  11/01/2005, J. Scott Armstrong

Entrepreneur Magazine,  09/05/2005, Peter Fader

Progressive Grocer,  09/01/2005, Peter Fader

"Flaws are found in validating medical studies: Many see need to overhaul standards for peer review",  The Boston Globe,  08/15/2005, J. Scott Armstrong

Philadelphia Inquirer,  08/08/2005, Peter Fader

The Economic Times (India),  08/03/2005, Peter Fader

Pioneer Press,  07/20/2005, Peter Fader

The New York Times,  07/10/2005, Peter Fader

The Washington Post,  06/08/2005, Peter Fader

Tag Team: Tracking the Patterns of Supermarket Shoppers, Knowledge@Wharton,  06/01/2005, Peter Fader

National Public Radio: Marketplace,  05/20/2005, Peter Fader

National Public Radio,  04/25/2005, Peter Fader

The Seattle Times,  03/09/2005, Peter Fader

"Improving Learning at Universities: Who is Responsible?",  University of Pennsylvania Almanac,  12/14/2004, J. Scott Armstrong

Howard Brody (Nov. 7, 04)"The Vioxx of Yesteryear: A Recurring Pattern in Pharmaceuticals",  In City Pulse, lansingcitypulse.com - Full Text.,  11/07/2004, J. Scott Armstrong

Letter to Wall Street Journal, Oct. 11, 2004:,  Are MBA's Really Learning How to Do Things?,  10/11/2004, J. Scott Armstrong

"Article in Financial Times of Germany",  Re Pollyvote page on politicalforecasting.com,  10/04/2004, J. Scott Armstrong

Pixar's Future Plans Could Include Disney, MacNewsWorld,  05/25/2004, Jehoshua Eliashberg

5 pensions to withhold Eisner votes,  Hollywood Reporter,  02/27/2004, Jehoshua Eliashberg

"Not Just Play Acting",  http://www.crn.com,  07/22/2003, J. Scott Armstrong

"Psyched Up," Peter A. Buxbaum,  Operations and Fulfillment,  03/03/2003, J. Scott Armstrong

"Why We Argue About the War on Terrorism: Bad Forecasts and How to Avoid Them",  BBC,  03/03/2003, J. Scott Armstrong

"Game or Serious Business?",  Financial Times,  12/02/2002, J. Scott Armstrong

"Role Playing Can Help You See the Future Through Someone Else's Eyes",  Entrepreneur,  09/02/2002, J. Scott Armstrong

"Rehearsing for Success",  Business2.0.com,  07/01/2002, J. Scott Armstrong

"The Forecaster's Toolkit," Erik Sherman,  Catalyst,  01/01/2002, J. Scott Armstrong

American Beat: See You at the Movies, Newsweek,  06/25/2001, Jehoshua Eliashberg

"Setting Your Sites on Global Data",  Business Finance,  06/01/2001, J. Scott Armstrong

In living color: Everything from appliances to power tools are now available in kitschy colors.,  Centre Daily Times,  01/14/2001, Keith Niedermeier

It's Not Easy Being Paul Green , Wharton,  11/08/2000, Paul Green

Professors' Model Outperforms Movie Screen Exhibitors at Box Office, Informs Online,  01/04/2000, Jehoshua Eliashberg

Words that say “convict.”,  Psychology Today,  10/01/1999, Keith Niedermeier

A Critical Problem for Movie Marketers, Financial Times,  11/02/1998, Jehoshua Eliashberg

More B.O. Oracles Take Up Trackin', Variety,  10/25/1998, Jehoshua Eliashberg

Maybe Nobody Does Read the Reviews, Business Week,  11/24/1997, Jehoshua Eliashberg

On Film Critics, The Wall Street Journal,  11/13/1997, Jehoshua Eliashberg

The Foolproof Film Forecast Formula?, The Washington Post,  06/12/1994, Jehoshua Eliashberg

New Pre-Launch Test Calculates a Movies Box-Office Success, The Christian Science Monitor,  11/05/1993, Jehoshua Eliashberg

"Myth of the Market Share",  Wharton Alumni Magazine,  01/01/1992, J. Scott Armstrong

"The Case for Minimum Teaching Standards",  Wharton Almanac,  01/01/1990, J. Scott Armstrong

"Forecasting: Of Suckers and Seers",  The Press,  07/03/1985, J. Scott Armstrong

"Dear Diary: 114 Hours is an A in Time Contract Class",  The Daily Pennsylvanian,  10/31/1983, J. Scott Armstrong

"Time Contracts",  Interfaces,  08/01/1983, J. Scott Armstrong

"A New Approach to Grading (and to Learning)",  Administrator,  07/01/1983, J. Scott Armstrong

"As Symposium, Confessions of Economic Forecasters",  Philadelphia Inquirer,  06/08/1983, J. Scott Armstrong

"Economic Forecasters Convene at the Wharton School",  Philadelphia Inquirer,  06/06/1983, J. Scott Armstrong

"Symposium on Forecasting",  Huntsville Times,  05/02/1983, J. Scott Armstrong

"The Art of Forecasting Falls on Hard Times",  Newport News,  05/01/1983, J. Scott Armstrong

"Wanted: Dull, Obscure Research",  The San Francisco Chronicle,  11/28/1982, J. Scott Armstrong

"Please, No Breakthroughs",  Omni,  11/01/1982, J. Scott Armstrong

"Bafflegab",  American Journal of Nursing,  09/01/1982, J. Scott Armstrong

"The Body",  Omni,  09/01/1982, J. Scott Armstrong

"This Football Fan Hopes that NFL Players Do Strike",  The Philadelphia Inquirer,  07/01/1982, J. Scott Armstrong

"Scholars Propose Methods of Improving the Peer Review of Articles",  The Chronicle of Higher Education,  06/23/1982, J. Scott Armstrong

"Journals Prefer Predictable Results",  Sunday News Journal,  03/28/1982, J. Scott Armstrong

"Scientific Journals Cater to Authors, Not Readers",  The Arizona Republic,  03/28/1982, J. Scott Armstrong

"Professor Knocks Quality of Research Papers",  The Daily Pennsylvanian,  03/26/1982, J. Scott Armstrong

"Armstrong Posits Offbeat Formula for Hopeful Authors",  The Wharton Journal,  03/25/1982, J. Scott Armstrong

"Plain Prose: It's Seldom Seen in Journals",  Philadelphia Inquirer,  03/23/1982, J. Scott Armstrong

"The 'Seersucker Theory' of Economic Forecasting",  Rhode Island Herald,  02/25/1982, J. Scott Armstrong

"How Expert Are the Experts?",  Inc,  12/01/1981, J. Scott Armstrong

"Is 'Unintelligible' Best?",  Supervisory Management,  12/01/1980, J. Scott Armstrong

"Diary of Impermeable Prose",  The London Times,  06/09/1980, J. Scott Armstrong

"Concerning Bafflegab",  Johns Hopkins Magazine,  06/01/1980, J. Scott Armstrong

"Bafflegab Pays",  Psychology Today,  05/12/1980, J. Scott Armstrong

"Incomprehensible You Say? Brilliant!",  The Philadelphia Bulletin,  03/31/1980, J. Scott Armstrong

"The Language: Multi-Syllabic Illiteracy",  Philadelphia Inquirer,  03/25/1980, J. Scott Armstrong

Five,  UPI Releases,  03/10/1980, J. Scott Armstrong

"Telling Lies",  Wall Street Journal,,  02/01/1979, J. Scott Armstrong

"And Here's a Look at a Wharton School Maverick",  Pennsylvania Gazette,  01/01/1979, J. Scott Armstrong

"The Corporate Mindset",  Human Behavior,  12/01/1978, J. Scott Armstrong

"Armstrong Sells Ethics to MBA's",  The Wharton Journal,  10/19/1978, J. Scott Armstrong

"Forecaster Charges It's Much Overrated",  Philadelphia Inquirer,  07/10/1978, J. Scott Armstrong

"A Case of Ethics",  Philadelphia Inquirer,  05/08/1978, J. Scott Armstrong

"Can We Teach Social Responsibility?",  New Castle News,  04/18/1978, J. Scott Armstrong

"Social Irresponsibility in Management",  Management Accounting 56 (8), 1978 ö cites full text article from Journal of Business Research,  01/01/1978, J. Scott Armstrong

"One Moment Please",  The Business of Ethics,  01/01/1978, J. Scott Armstrong

"Ethics Sometimes 'Forgotten' in Corporate World",  Call-Chronicle,  02/06/1977, J. Scott Armstrong

"Ethics Courses in Business School",  Philadelphia Inquirer,  01/10/1977, J. Scott Armstrong

Reference to "Social Irresponsibility in Management" in "Epilogue: Greed and Goodness", Journal of Business Research, 5 (September), 185-213. Full Text (PDF),  01/01/1977, J. Scott Armstrong