Marketing Department

Faculty in the News

Subtly but Visibly Swayed by Context , New York Times,  05/12/2008, Jonah Berger

Herd on the Street , CNBC,  04/10/2008, Jonah Berger

How to Turn a Herd on Wall Street , New York Times,  04/06/2008, Jonah Berger

Use your heart and head when giving , Financial Times,  03/15/2008, Deborah Small

A Statistical Look at Roger Clemens Career , New York Times,  02/10/2008, Eric Bradlow

World's most recession-proof economy? The Super Bowl , Espn.com,  01/28/2008, Patti Williams

Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry , Knowledge@Wharton,  01/23/2008, Peter Fader

Digital Rights Management: Dead or Just Evolving? , Knowledge@Wharton,  01/23/2008, Peter Fader

If You Like It, It Must Be Uncool , US News & World Report,  01/09/2008, Jonah Berger

Getting a Read on Amazon's New Kindle , Knowledge@Wharton,  11/28/2007, Peter Fader

Timeless Object , New York Times - Consumed,  10/28/2007, Jonah Berger

Radiohead's Free-for-all: Performance Art or New Business Model? , Knowledge@Wharton,  10/17/2007, Peter Fader

Why Napster Was the Best Thing To Happen to the Music Industry (and They Killed It) , EMTM Newsletter,  10/15/2007, Peter Fader

U. Penn professors use Facebook to stay in touch with students , The New York Times,  10/12/2007, Keith Niedermeier

Time to Get Trigger Happy , Fast Company,  10/01/2007, Jonah Berger

Researchers on the hunt for cool , Vancouver Sun,  09/15/2007, Jonah Berger

Why Do Some People Shop Impulsively , Newsweek,  08/17/2007, Patti Williams

Guilt Won't Stop Impulsive Shoppers, Researchers Say , CBC,  08/09/2007, Patti Williams

Emotion-Recognition Software Knows What Makes You Smile , Wired Magazine,  07/16/2007, Deborah Small

What makes us care , The Globe and Mail,  07/14/2007, Deborah Small

Dr. Peter S. Fader to Receive DMEF's 2007 Robert B. Clarke Outstanding Educator Award , DMA,  07/10/2007, Peter Fader

"55 of the Hottest, Smartest, Most Talked About College Professors" (See Newsworthy Professors) , CollegeDegree.com,  07/07/2007, J. Scott Armstrong

Beware the 'Walking Dead': Analyzing Customer Data from a Multi-Service Firm , Knowledge@Wharton,  06/13/2007, Peter Fader

What Data Mining Can and Can't Do , CIO Insight,  06/13/2007, Peter Fader

The Link Between Ants, Actuaries, and Customers’ Actions , 1to1 magazine,  06/11/2007, Peter Fader

I Think, You Behave , Science,  06/01/2007, Jonah Berger

What You See Affects What You Get , Sloan Management Review,  05/01/2007, Jonah Berger

Dancing To The Beat of Their Own Drummer , Vancouver Sun,  04/26/2007, Jonah Berger

Who's Coutning: Pictures, Statistics, and Genocide , ABC News,  03/04/2007, Deborah Small

In Praise of Third Place, by James Surowiecki , The New Yorker, The Financial Page,  12/12/2006, J. Scott Armstrong

The Traveling Salesman and the Grocery Shopper , RetailWire,  12/06/2006, Peter Fader

Can Computers Pick Better Movie Scripts? , Forbes,  12/04/2006, Jehoshua Eliashberg

Interview on the Mplanet 2006 Remote Broadcast , Marketing Matters Live,  11/30/2006, David Reibstein

The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store , Knowledge@Wharton,  11/29/2006, Peter Fader

What's in a Name? More Than You Think. ... , Cinematical.com,  10/24/2006, Xavier Drèze

In Movie Sequel Titles, Names Are Best , New-York Times,  10/23/2006, Xavier Drèze

Keeping the customer , Economist.com,  09/20/2006, Xavier Drèze

The Most Effective Loyalty Programs , BizReport,  09/12/2006, Xavier Drèze

A Big Star May Not a Profitable Movie Make , The New York Times,  08/28/2006, Jehoshua Eliashberg

For a Memorable Price, Trim the Syllables , New-York Times,  08/14/2006, Xavier Drèze

Single Question Could Lead to Drug Use , ABC News,  07/26/2006, Patti Williams

"Conjoint-Based Product Design Optimization Under Competitors' Retaliatory Actions" , Wharton,  06/08/2006, Paul Green

"Importance Weight Effects on Self-Explicated Preference Models: Some Empirical Findings" , Wharton,  06/08/2006, Paul Green

"A Validation Study of Sawtooth Software's Adaptive Conjoint Analysis" , Wharton,  06/08/2006, Paul Green

"HYACT: An Electronic Questionnaire System for Conjoint Analysis and Marketing Research" , Wharton,  06/08/2006, Paul Green

"Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice" , Wharton,  06/08/2006, Paul Green

"Conjoint Analysis: Methods and Applications" , Wharton,  06/08/2006, Paul Green

"Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research" , Wharton,  06/08/2006, Paul Green

New York Times,  05/03/2006, Stephen Hoch

BusinessWeek,  04/17/2006, Stephen Hoch

The Philadelphia Inquirer,  04/17/2006, Stephen Hoch

Marketing strategies for the teen market , Economic Times,  03/29/2006, Keith Niedermeier

Rent or Buy That DVD? , Newsweek,  03/20/2006, Jehoshua Eliashberg

The Economic Times,  03/15/2006, Stephen Hoch

Wall Street Journal,  03/03/2006, Stephen Hoch

San Francisco Chronicle,  01/06/2006, Stephen Hoch

The Wall Street Journal,  01/06/2006, Stephen Hoch

"Review of my several articles and books" - Search under Author for Armstrong , http://manyworlds.com,  01/02/2006, J. Scott Armstrong

Plastics News,  12/12/2005, Stephen Hoch

The Wall Street Journal,  12/02/2005, Stephen Hoch

Video of interview with CN8 Money Matters Today: , WMV file (31,421 KB),  11/01/2005, J. Scott Armstrong

Entrepreneur Magazine,  09/05/2005, Peter Fader

Progressive Grocer,  09/01/2005, Peter Fader

"Flaws are found in validating medical studies: Many see need to overhaul standards for peer review" , The Boston Globe,  08/15/2005, J. Scott Armstrong

Philadelphia Inquirer,  08/08/2005, Peter Fader

The Economic Times (India),  08/03/2005, Peter Fader

Pioneer Press,  07/20/2005, Peter Fader

The New York Times,  07/10/2005, Peter Fader

The Washington Post,  06/08/2005, Peter Fader

Tag Team: Tracking the Patterns of Supermarket Shoppers , Knowledge@Wharton,  06/01/2005, Peter Fader

National Public Radio: Marketplace,  05/20/2005, Peter Fader

National Public Radio,  04/25/2005, Peter Fader

The Seattle Times,  03/09/2005, Peter Fader

O&M Brand Forum: Brands need to meet consumer expectations, says Xavier Dreze , Agencyfaqs.com,  02/02/2005, Xavier Drèze

India high on O&M Worldwide's radar screen , Indiantelevision.com,  02/01/2005, Xavier Drèze

"Improving Learning at Universities: Who is Responsible?" , University of Pennsylvania Almanac,  12/14/2004, J. Scott Armstrong

Howard Brody (Nov. 7, 04)"The Vioxx of Yesteryear: A Recurring Pattern in Pharmaceuticals" , In City Pulse, lansingcitypulse.com - Full Text.,  11/07/2004, J. Scott Armstrong

Grande distribution: client fidèle, client volage , Les Echos,  11/04/2004, Xavier Drèze

Letter to Wall Street Journal, Oct. 11, 2004: , Are MBA's Really Learning How to Do Things?,  10/11/2004, J. Scott Armstrong

"Article in Financial Times of Germany" , Re Pollyvote page on politicalforecasting.com,  10/04/2004, J. Scott Armstrong

Pixar's Future Plans Could Include Disney , MacNewsWorld,  05/25/2004, Jehoshua Eliashberg

5 pensions to withhold Eisner votes , Hollywood Reporter,  02/27/2004, Jehoshua Eliashberg

"Not Just Play Acting" , http://www.crn.com,  07/22/2003, J. Scott Armstrong

"Why We Argue About the War on Terrorism: Bad Forecasts and How to Avoid Them" , BBC,  03/03/2003, J. Scott Armstrong

"Psyched Up," Peter A. Buxbaum , Operations and Fulfillment,  03/03/2003, J. Scott Armstrong

"Game or Serious Business?" , Financial Times,  12/02/2002, J. Scott Armstrong

"Role Playing Can Help You See the Future Through Someone Else's Eyes" , Entrepreneur,  09/02/2002, J. Scott Armstrong

"Rehearsing for Success" , Business2.0.com,  07/01/2002, J. Scott Armstrong

Réinventer la fidélisation , Points de Vente,  05/27/2002, Xavier Drèze

Parler du consommateur moyen n'a plus de sens , LSA,  02/28/2002, Xavier Drèze

"The Forecaster's Toolkit," Erik Sherman , Catalyst,  01/01/2002, J. Scott Armstrong

Measure for Measure , The Industry Standard,  08/27/2001, Xavier Drèze

Blind faith in traffic as Web currency , News.com,  06/04/2001, Xavier Drèze

"Setting Your Sites on Global Data" , Business Finance,  06/01/2001, J. Scott Armstrong

Questions a ... , Les Echos,  04/02/2001, Xavier Drèze

Comment definir une bonne politique de prix , Points de Vente,  03/21/2001, Xavier Drèze

In living color: Everything from appliances to power tools are now available in kitschy colors. , Centre Daily Times,  01/14/2001, Keith Niedermeier

Prix: l'expertise du consommateur remise en cause , LSA,  12/07/2000, Xavier Drèze

Les Clients Connaissent-ils les Prix? , L'Usine Nouvelle,  11/30/2000, Xavier Drèze

It's Not Easy Being Paul Green , Wharton,  11/08/2000, Paul Green

Does Internet Advertising Work? , Marshall Magazine,  04/01/2000, Xavier Drèze

Fare hike will add to student t ravel , Daily Trojan,  02/10/2000, Xavier Drèze

Professors' Model Outperforms Movie Screen Exhibitors at Box Office , Informs Online,  01/04/2000, Jehoshua Eliashberg

Web Banners Do the Trick, Study Suggests , Los Angeles Times,  12/17/1999, Xavier Drèze

Words that say “convict.” , Psychology Today,  10/01/1999, Keith Niedermeier

Undergrads Put Theory into Practice in Marketing Simulation , Marshall Magazine,  07/01/1999, Xavier Drèze

A Critical Problem for Movie Marketers , Financial Times,  11/02/1998, Jehoshua Eliashberg

More B.O. Oracles Take Up Trackin' , Variety,  10/25/1998, Jehoshua Eliashberg

Net Ad Measurement Is Inexact Art , CMP Net,  08/06/1998, Xavier Drèze

New Study Casts Doubt on Web Advertising Data , Los Angeles Times,  07/30/1998, Xavier Drèze

Internet Advertising , MSNBC,  07/17/1998, Xavier Drèze

Advertisers Still Skittish About the Web , Los Angeles Times,  01/15/1998, Xavier Drèze

Maybe Nobody Does Read the Reviews , Business Week,  11/24/1997, Jehoshua Eliashberg

On Film Critics , The Wall Street Journal,  02/13/1997, Jehoshua Eliashberg

Supermarket Secrets , KNBC Los Angeles,  05/07/1996, Xavier Drèze

The Foolproof Film Forecast Formula? , The Washington Post,  06/12/1994, Jehoshua Eliashberg

Everyday Low Profits , Harvard Business Review,  03/01/1994, Xavier Drèze

New Pre-Launch Test Calculates a Movies Box-Office Success , The Christian Science Monitor,  11/05/1993, Jehoshua Eliashberg

Broad Grocery Price Cuts May Not Pay , The Wall Street Journal,  05/07/1993, Xavier Drèze

The Fine Art of Stocking a Supermarket's Shelves , The Wall Street Journal,  10/15/1992, Xavier Drèze

"Myth of the Market Share" , Wharton Alumni Magazine,  01/01/1992, J. Scott Armstrong

"The Case for Minimum Teaching Standards" , Wharton Almanac,  01/01/1990, J. Scott Armstrong

"Forecasting: Of Suckers and Seers" , The Press,  07/03/1985, J. Scott Armstrong

"Dear Diary: 114 Hours is an A in Time Contract Class" , The Daily Pennsylvanian,  10/31/1983, J. Scott Armstrong

"Time Contracts" , Interfaces,  08/01/1983, J. Scott Armstrong

"A New Approach to Grading (and to Learning)" , Administrator,  07/01/1983, J. Scott Armstrong

"As Symposium, Confessions of Economic Forecasters" , Philadelphia Inquirer,  06/08/1983, J. Scott Armstrong

"Economic Forecasters Convene at the Wharton School" , Philadelphia Inquirer,  06/06/1983, J. Scott Armstrong

"Symposium on Forecasting" , Huntsville Times,  05/02/1983, J. Scott Armstrong

"The Art of Forecasting Falls on Hard Times" , Newport News,  05/01/1983, J. Scott Armstrong

"Wanted: Dull, Obscure Research" , The San Francisco Chronicle,  11/28/1982, J. Scott Armstrong

"Please, No Breakthroughs" , Omni,  11/01/1982, J. Scott Armstrong

"The Body" , Omni,  09/01/1982, J. Scott Armstrong

"Bafflegab" , American Journal of Nursing,  09/01/1982, J. Scott Armstrong

"This Football Fan Hopes that NFL Players Do Strike" , The Philadelphia Inquirer,  07/01/1982, J. Scott Armstrong

"Scholars Propose Methods of Improving the Peer Review of Articles" , The Chronicle of Higher Education,  06/23/1982, J. Scott Armstrong

"Scientific Journals Cater to Authors, Not Readers" , The Arizona Republic,  03/28/1982, J. Scott Armstrong

"Journals Prefer Predictable Results" , Sunday News Journal,  03/28/1982, J. Scott Armstrong

"Professor Knocks Quality of Research Papers" , The Daily Pennsylvanian,  03/26/1982, J. Scott Armstrong

"Armstrong Posits Offbeat Formula for Hopeful Authors" , The Wharton Journal,  03/25/1982, J. Scott Armstrong

"Plain Prose: It's Seldom Seen in Journals" , Philadelphia Inquirer,  03/23/1982, J. Scott Armstrong

"The 'Seersucker Theory' of Economic Forecasting" , Rhode Island Herald,  02/25/1982, J. Scott Armstrong

"How Expert Are the Experts?" , Inc,  12/01/1981, J. Scott Armstrong

"Is 'Unintelligible' Best?" , Supervisory Management,  12/01/1980, J. Scott Armstrong

"Diary of Impermeable Prose" , The London Times,  06/09/1980, J. Scott Armstrong

"Concerning Bafflegab" , Johns Hopkins Magazine,  06/01/1980, J. Scott Armstrong

"Bafflegab Pays" , Psychology Today,  05/12/1980, J. Scott Armstrong

"Incomprehensible You Say? Brilliant!" , The Philadelphia Bulletin,  03/31/1980, J. Scott Armstrong

"The Language: Multi-Syllabic Illiteracy" , Philadelphia Inquirer,  03/25/1980, J. Scott Armstrong

Five , UPI Releases,  03/10/1980, J. Scott Armstrong

"Telling Lies" , Wall Street Journal,,  02/01/1979, J. Scott Armstrong

"And Here's a Look at a Wharton School Maverick" , Pennsylvania Gazette,  01/01/1979, J. Scott Armstrong

"The Corporate Mindset" , Human Behavior,  12/01/1978, J. Scott Armstrong

"Armstrong Sells Ethics to MBA's" , The Wharton Journal,  10/19/1978, J. Scott Armstrong

"Forecaster Charges It's Much Overrated" , Philadelphia Inquirer,  07/10/1978, J. Scott Armstrong

"A Case of Ethics" , Philadelphia Inquirer,  05/08/1978, J. Scott Armstrong

"Can We Teach Social Responsibility?" , New Castle News,  04/18/1978, J. Scott Armstrong

"One Moment Please" , The Business of Ethics,  01/01/1978, J. Scott Armstrong

"Social Irresponsibility in Management" , Management Accounting 56 (8), 1978 ö cites full text article from Journal of Business Research,  01/01/1978, J. Scott Armstrong

"Ethics Sometimes 'Forgotten' in Corporate World" , Call-Chronicle,  02/06/1977, J. Scott Armstrong

"Ethics Courses in Business School" , Philadelphia Inquirer,  01/10/1977, J. Scott Armstrong

Reference to "Social Irresponsibility in Management" in "Epilogue: Greed and Goodness" , Journal of Business Research, 5 (September), 185-213. Full Text (PDF), 01/01/1977, J. Scott Armstrong>