Paul E. Green
» Current Projects
» Current Research
» Recent Publications
» Software
» Knowledge@Wharton
» Archive of Publications
Archive of the Publications of Paul E. Green
The following bibliography of the research of Paul E. Green is taken from: Marketing Research and Modeling: Progress and Prospects, A Tribute to Paul E. Green, Jerry Wind, Abba Krieger, and Paul E. Green (eds.). Boston: Kluwer, 2003.
Use the following quick links to jump to the publication format of interest.
Books
Monographs with Computer Software
Presentation Slides
Book Chapters
Reviews, Editorials, and Invited Papers
Articles and Proceedings
Click "Purchase" for purchase information from amazon.com, where available.
| Alderson, W. and P. E. Green (1964), Planning and Problem Solving in Marketing. Homewood, IL: Richard D. Irwin. | Out of print | |
| Green, P. E. and D. S. Tull (1966), Research for Marketing Decisions. Englewood Cliffs, NJ: Prentice-Hall, Inc. Second edition, 1970; Third edition, 1975; Fourth edition, 1978; Fifth edition 1988. | Out of print | |
| Green, P. E., P. T. FitzRoy, and P. J. Robinson (1967), Experiments on the Value of Information in Information in Simulated Marketing Environments. Boston, MA: Allyn and Bacon. | Out of print | |
| Green, P. E. and R. E. Frank (1967), A Manager's Guide to Marketing Research: Survey of Recent Developments. New York: John Wiley & Sons, Inc. | Out of print | |
| Frank, R. E. and P. E. Green (1967), Quantitative Methods in Marketing Analysis, Prentice-Hall, Inc. | Out of print | |
| Green, P. E. and F. J. Carmone (1970), Multidimensional Scaling and Related Techniques in Marketing Analysis. Boston, MA: Allyn and Bacon. | Purchase | |
| Green, P. E. and V. R. Rao (1972), Applied Multidimensional Scaling. New York: Holt, Rinehart & Winston. | Purchase | |
| Green, P. E. and Y. Wind (1973), Multi-Attribute Decisions in Marketing. New York: Holt, Rinehart & Winston. | Purchase | |
| Green, P. E. and M. Christopher, eds. (1973), Brand Positioning. London: EJM Publisher. | Out of print | |
| Green, P. E., with contributions by J. D. Carroll (1976), Mathematical Tools for Applied Multivariate Analysis. San Diego, CA: Academic Press. | Out of print | |
| Green, P. E., with contributions by J. D. Carroll (1978), Analyzing Multivariate Data. Hinsdale, IL: Dryden Press. | Out of print | |
| Green, P. E., P. K. Kedia, and R. S. Nikhil (1985), Electronic Questionnaire Design and Analysis with CAPPA. Palo Alto, CA: The Scientific Press. | Purchase | |
| Green, P. E., F. J. Carmone, and S. Smith (1989), Multidimensional Scaling: Concepts and Applications, Boston: Allyn and Bacon, 1989. | Purchase | |
| Carroll, J. D., A. Chaturvedi, and P. E. Green (1998), Mathematical Tools for Applied Multivariate Analysis, revised edition. San Diego, CA: Academic Press. | Purchase | |
| Lattin, J., J. D. Carroll, and P. E. Green (2002), Analyzing Multivariate Data. Pacific Grove, CA: Brooks/Cole - Thomson Learning. | Purchase | |
| Jerry Wind, Abba Krieger, and Paul E. Green (eds.), Marketing Research and Modeling: Progress and Prospects, A Tribute to Paul E. Green, . Boston: Kluwer, 2003. | Purchase |
Monographs (some with Computer Software)
For description of software programs, including FAQ files, go to Software. or click on "Download" in the left-hand column to download an Adobe PDF file.
| Green, P.E. (no date), Creating Questionnaires | Download | |
| Green, P. E. (no date), A Guide to Market Segmentation, developed in conjunction with MasterCard's Global Consumer Payments Research Program | Download | |
| Green, P. E. (no date), Measuring Consumers' Trade-Offs for "Really New" Services: The EZPass Vehicle Toll Collection Case | Download | |
| Green, P. E. and A. M. Krieger (1985), Conjoint Analysis and Buyer Choice Simulation with HYCON | ||
| Green, P. E. and A. M. Krieger (1986), Product Positioning and Preference Analysis with METRIMAP. | ||
| Green, P. E. and A. M. Krieger (1986), Conjoint Analysis and Computer Simulation with HYSIM | ||
| Green, P. E. and C. M. Schaffer (1987), Advertising and Concept Testing with ADVAL. | ||
| Green, P. E., A. M. Krieger, and C. M. Schaffer (1987), Optimal Product Line Design and Positioning with OPTPRO. | ||
| Green, P. E. and A. M. Krieger (1996), User's Guide to CONJOINT DISPLAY (31 pages) | Purchase | |
| Green, P. E. and A. M. Krieger (1999), User's Guide to SIMOPT (38 pages) | Download | |
| Green, P. E. and A. M. Krieger (1990), SIMOPT: A Decision Support System for Optimal Product Positioning (34 pages) | Download | |
| Green, P. E. and A. M. Krieger (1999), User's Guide to VOICE (38 pages) | Download | |
| Green, P. E. and A. M. Krieger (1999), User's Guide to BUNDOPT (49 pages) | Download | |
| Green, P. E. and A. M. Krieger (1999), BUNDOPT: A Program for Reach Analysis, presentation slides (10 pages) | Download | |
| Green, P. E. and A. M. Krieger (1999), User's Guide to HIERMAPR.(14 pages) | Download | |
| Green, P.E. (2000), Bottom Line Customer Satisfaction - Introducing VOICE, Savitz Research Solutions, 8 pages | Download | |
| Green, P.E. (no date), "SIMACT: The Most Flexible Conjoint Simulator Available," 3 pages | Download |
Classroom cases for student analysis and slides for various lectures and presentations.
| Green, Paul and Abba Krieger (no date), "The Alpha International Computer Case: A Cross-National Study of Business Computer Users' Tradeoffs among Competing Mid-size Computers" - 184 pages | Download | |
| Green, Paul (no date), "Conjoint Analysis Case: MBA Job Interview" - 13 pages | Download | |
| Green, Paul (no date), "Marketing 789 - Marketing Methods and Applications for Business Consulting - Course Review" - classroom slides | Download | |
| Green, Paul (no date), "Bundopt/Voice Case: Reinventing a Corporate Image" - 17 pages | Download | |
| Green, Paul and Abba M. Krieger (1984), "Competitive Action-Reaction Sequences in Conjoint Optimization Models," 12 pages | Download | |
| Green, P.E., Marketing Research Involves ..., 28 pages | Download | |
| Green, Paul, Joel Huber, and Rich Johnson (no date), A History of Conjoint (presentation slides) | Download | |
| Green, P. E. (no date), "What is Conjoint Analysis?" 6 pages | Download | |
| Green, P.E. (no date), Characteristics of Consumer Choice Simulators, presentation slides, 4 pages | Download | |
| Green, Paul and Abba M. Krieger (no date), "Concept Testing with Conjoint Analysis," 67 pages | Download | |
| Green, P.E. (no date), Market Segmentation - Unit of Association, 22 pages | Download | |
| Green, P.E. (no date), Market Segmentation and Product Positioning, 6 pages | Download | |
| Green, P.E. (no date), Designing a Conjoint Analysis Study - The Baltimore Ravens Logo: What's It Worth? , 18 pages | Download | |
| Green, P.E. (no date), Courtyard by Marriott: An Example of Customer-Driven Product Design, 41 pages | Download | |
| Green, P. E. (no date), "Obtaining the Software for Marketing Research," - 6 pages | Download | |
| Green, P. E. (no date), "Principle Types of Conjoint Modeling" and miscellaneous slides about conjoint analysis, 18 pages | Download | |
| Green, P. E. (no date), Product Descriptions for Conjoint Analysis, 18 pages | Download | |
| Green P. E. (no date), Miscellaneous maps and trees | Download | |
| Green, P. E. and A. M. Krieger (no date), "VOICE: An Analytical and Predictive Model for Measuring Customer Satisfaction," 29 pages | Download |
Click on "Purchase" in the left-hand column for purchase information from amazon.com, where available, or for an Adobe PDF file.
| Green, P. E. (1963), "The Computer's Place in Business Planning: A Bayesian Approach," in Marketing and The Computer, W. Alderson and S. Shapiro (eds.). Englewood Cliffs, NJ: Prentice-Hall. | Out of print | |
| Green, P. E. (1964), "Decision Theory in Market Planning and Research," in Models, Measurement and Marketing, Market Research Council (eds.). Englewood Cliffs, NJ: Prentice-Hall. | Out of print | |
| Green, P. E. (1964), "Uncertainty, Information and Marketing Decisions," in Theory in Marketing, R. Cox, W. Alderson, and S. Shapiro (eds.). Homewood, IL: Richard D. Irwin. | Out of print | |
| Green, P. E. (1964), "Uncertainty, Information and Marketing Decisions," in Theory in Marketing, R. Cox, W. Alderson, and S. Shapiro (eds.). Homewood, IL: Richard D. Irwin. | Out of print | |
| Two chapters in The Nature and Sources of Marketing Theory, Marketing Science Institute, McGraw-Hill, 1965. | Out of print | |
| Three chapters in Promotional Decision Making: Practice and Theory, Marketing Science Institute, McGraw-Hill, 1965. | Out of print | |
| Green, P. E. (1966), "Consumer Use of Information," in On Knowing the Consumer, J. W. Newman (ed.). New York: John Wiley & Sons. | Out of print | |
| Green, P. E. (1967), "A Behavioral Experiment in the Economics of Information," in The Psychology of Management Decision, George Fisk (ed.). New York: John Wiley. | Out of print | |
| Green, P. E., P. T. FitzRoy, and P. J. Robinson (1967), "Experimental Gaming in the Economics of Information," in Applications of the Sciences in Marketing, F. Bass, C. King, and E. Pessemier (eds.). New York: John Wiley & Sons. | Out of print | |
| Green, P. E. and H. Sieber (1967), "Discriminant Techniques in Adoption Patterns for a New Product," in Sales Analysis: Some Applications of Quantitative Techniques, P. J. Robinson and C. L. Hinkle (eds.). Boston, MA: Allyn & Bacon. | Out of print | |
| Green, P. E. (1968), "Decision Theory Applied to Pricing Problems," in Pricing Theories, Practices and Policies, A. Phillips (ed.). Philadelphia: Univ. of Pennsylvania Press. | Out of print | |
| Green, P. E., R. E. Frank, and P. J. Robinson (1968), "A Behavioral Experiment in Risk Taking and Information Seeking," in Explorations in Consumer Behavior, M. Sommers and J. Kernan (eds.). Austin, TX: University of Texas Press. | Out of print | |
| Green, P. E., M. H. Halbert, and P. J. Robinson (1968), "Perception and Preference Mapping in the Analysis of Marketing Behavior," in Attitude Research on the Rocks, I. Crespi (ed.). Chicago: American Marketing Association. | Out of print | |
| Green, P. E. and F. J. Carmone (1969), "Some Methodological Alternatives in the Analysis of Life Style Data," Journal of Economics and Business, 158-161. | Download | |
| Green, P. E. (1970), "Decision Theory and Related Techniques in New Product Introduction," in Handbook of Marketing Management, V. Buell (ed.). New York: McGraw-Hill. | Out of print | |
| Green, P. E. and M. Greenberg (1970), "Ordinal Methods in Multidimensional Scaling," in Handbook of Marketing Research, R. Ferber (ed.). New York: McGraw-Hill. | Purchase | |
| Green, P. E. (1971), "Effects of Task on Similarities Judgments," in Attitude Research Reaches New Heights, C. King (ed.). Chicago: American Marketing Association. | Out of print | |
| Green, P. E. (1971), "Nonmetric Methods in Multivariate Data Analysis," in Essays in Marketing Theory, G. Fisk (ed.). Boston, MA: Allyn and Bacon. | Out of print | |
| Green, P. E. and F. J. Carmone (1972), "Marketing Research Applications of Nonmetric Scaling Methods," in Multidimensional Scaling, A. K. Romney, R. N. Shepard, and S. B. Nerlove (eds.). New York: Academic Press. | Out of print | |
| Green, P. E. (1973), "Multidimensional Scaling and Conjoint Measurement in the Study of Choice Among Multiattribute Alternatives," in Studies in Multiple Criterion Decision Making. Columbia, SC: University of South Carolina Press, pp. 577-609. | Download | |
| Green, P. E. and Y. Wind (1973), "Some Conceptual, Measurement and Analytical Problems in Life Style Research," in Life Style and Psychographics, W. D. Wells (ed.). Chicago: American Marketing Association. | Purchase | |
| Green, P. E. and J. McMennamin (1974), "Market Research Analysis," in Marketing Handbook, S. H. Britt (ed.). Chicago: Dartnell Corp., 501-514. | Out of print | |
| Green, P. E. (1974), "Fundamentals of Conjoint Analysis," in Multidimensional Scaling and Conjoint Analysis, 616-625. | Download | |
| Green, P. E. and V. R. Rao (1975), "Nonmetric Approaches to Multivariate Analysis in Marketing," in Multivariate Procedures in Marketing, J. N. Sheth (ed.). Chicago: American Marketing Association, 237-254. | Out of print | |
| Greenberg, M. G. and P. E. Green, "Multidimensional Scaling," in Jagdish N. Sheth, Models of Buyer Behavior: Conceptual, Quantitative and Empirical, Harper and Row 44-84. | Download | |
| Green, P. E., J. D. Carroll, and F. J. Carmone (1977), "Some New Types of Fractional Factorial Designs for Marketing Experiments," in Research for Marketing, J. N. Sheth (ed.). Greenwich, CN: JAI Press. | Out of print | |
| Green, P. E., Y. Wind, and M. Greenberg (1977), "Design Considerations in Attitude Measurement," in Moving Ahead with Attitude Research, Y. Wind and M. Greenberg (eds.). Chicago: American Marketing Association, 9-18. | Out of print | |
| Green, P. E. and J. D. Carroll (1981), "New Computer Tools for Product Strategy," in New Product Forecasting: Models and Applications, Y. Wind, V. Mahajan, and R. Cardozo (eds.). Lexington, MA: Lexington Books, 109-154. | Download | |
| Green, P. E., J. D. Carroll, and S. M. Goldberg (1981), "A General Approach to Product Design Optimization via Conjoint Analysis," in Product Policy: Concepts, Methods, and Strategies, Y. Wind (ed.). Reading, MA: Addison-Wesley. | Purchase | |
| Green, P. E. and Y. Wind (1983), "Statistics in Marketing," in Encyclopedia of the Statistical Sciences. New York: McGraw-Hill. | ||
| Green, P. E., F. J. Carmone, and C. M. Schaffer (1988), "An Individual Importance Weights Model for Conjoint Analysis," in Data, Expert Knowledge and Decisions, W. Gaul and M. Schader (eds.). New York: Springer-Verlag. | Download | |
| Green, P. E., A. M. Krieger, and C. M. Shaffer (1988), "Dominated Options in Conjoint Modeling: Is Their Occurrence Recognized?" in Data, Expert Knowledge and Decisions, W. Gaul and M. Schader (eds.). New York: Springer Verlag. | Purchase | |
| Green, P. E. and A. M. Krieger (1989), "A Hybrid Conjoint Model for Price-Demand Estimation," in New Product Development and Testing, W. Henry, M. Menasco, and H. Takada (eds.). Lexington, MA: Heath. | Purchase | |
| Green, P. E. and A. M. Krieger (1991), "Conjoint Analysis: Methods and Applications," in Handbook of Marketing Research, M. J. Houston (ed.). New York: McGraw Hill. | ||
| Wind, Y., V. R. Rao, and Green, P. E. (1991), "Behavioral Methods," in Handbook of Consumer Theory and Research, T. S. Robertson and H. Kassarjian (eds.). Englewood Cliffs, NJ: Prentice-Hall. | ||
| Green, P. E. and A. M. Krieger (1993), "Conjoint Analysis with Product Positioning Applications," in Handbook of Operations Research Series, Vol. 5, J. Eliashberg and G. L. Lilien (eds.). New York: North-Holland, 467-515. | ||
| Green, P. E., J. McMennamin, and S. Amirani (1993), "Market Position Analysis," in Marketing Handbook, 3rd edition, S. Levy, G. Frerichs, and H. Gordon (eds.). Chicago: Dartnell, 553-569. | ||
| Green, P. E. and A.M. Krieger (1998), "Using Conjoint Analysis to View Competitive Interaction Through Customers' Eyes," in Wharton on Dynamic Competition, G. Day and D. Reibstein (eds.). New York: Wiley. | Download | |
| Green, P. E., J. Wind, and V. R. Rao (1998), "Conjoint Analysis: Methods and Applications," in Handbook of Technology Management, R. Duff (ed.). Boca Raton, FL: CRC Press, 1998. |
Reviews, Editorials, and Invited Papers
| Review: Green, P. E. (1964), "Marketing Executive and Buying Behavior, by John A. Howard," Journal of Marketing Research, January. | ||
| Review: Green, P. E. (1965), "Models of Markets, by Alfred R. Oxenfeldt (ed.)," Journal of Marketing Research, February. | ||
| Review: Green, P. E. (1966), "Optimality and Human Judgments, by Shelly and Bryan (eds.)," Journal of Marketing Research, February. | ||
| Review: Green, P. E. (1966), "Value and Decision Theory, by P. Fishburn," Journal of Marketing Research, February. | ||
| Review: Green, P. E. (1967), "A Theory of Data by C. H. Coombs," Journal of Marketing Research, November. | ||
| Invited Editorial: Green, P. E. (1968), "Where is the Research Generalist?" Journal of Marketing Research, November. | ||
| Review: Green, P. E. (1972), "A Course in the Geometry of n Dimensions," Journal of Marketing Research, February. | ||
| Review: Green, P. E. (1972), "Linear Algebra," Journal of Marketing Research, August. | ||
| Review: Green, P. E. (1987), "Conjoint Analyzer," Journal of Marketing Research, August. | ||
| Review: Green, P. E. (1990), "Analyzing Complex Survey Data," Journal of Marketing Research, November, 502-503. | ||
| Review: Green, P. E. (1992), "Statistical Principles in Experimental Design," Journal of Marketing Research, August, 378-379. | ||
| Review: Green, P. E. (1992), "CONSURV: Conjoint Analysis Software," Journal of Marketing Research, August, 387-390. | ||
| Review: Green, P. E. (1992), "MCA+: Correspondence Analysis," Journal of Marketing Research, November, 278-241. | ||
| Review: Green, P. E. (1992), "CORANA: Correspondence Analysis," Journal of Marketing Research, November. | ||
| Review: Green, P. E. (1995), "Elements of Dual Scaling: An Introduction to Practical Data Analysis," Journal of Marketing Research, August, 382-383. | ||
| Invited Paper: Carroll, J. D. and P. E. Green (1995), "Psychometric Methods in Marketing Research: Part I, Conjoint Analysis," Journal of Marketing Research, 32 (November), 385-391. | Download | |
| Invited Paper: Carroll, J. D. and P. E. Green (1997), "Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling," Journal of Marketing Research, May. | ||
| Invited Paper: Green, P. E., R. M. Johnson, and W. D. Neal (2003), "The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination," Journal of Marketing Research, February. |
| Green, P. E. (no date), "An Overview of Multidimensional Scaling and Cluster Analysis" 15 pages | Download | ||
| Green, P. E. and L. L. Haines (1957), "Operations Research for Managers," ASQC Middle Atlantic Conference Transactions, February. | |||
| Green, P. E. and L. L. Haines (1957), "Operations Research for Managers," ASQC Middle Atlantic Conference Transactions, February. | Download | ||
| Green, P. E. and L. L. Haines (1957), "Statistical Procedures in Standards Auditing," The Journal of Industrial Engineering, September-October. (Reprinted in one book.) | |||
| Green, P. E. and L. L. Haines (1957), "Industrial Statistics Help Solve Steel Plant Managerial Problems," Iron and Steel Engineer, October, 118-123. | Download | ||
| Green, P. E. and S. R. Calhoun (1958), "An Environmental Framework for Break-Even Analysis for Planning," N.A.A. Bulletin, March, 45-51 | Download | ||
| Green, P. E. and S. R. Calhoun (1958), "Make Money with Mathematics in Purchasing," Purchasing, 3 (March), 84-87. | Download | ||
| Green, P. E. and S. R. Calhoun (1958), "Simulation: Versatile Aid to Decision Making," with S. R. Calhoun, Advanced Management, April, 11-16. | Download | ||
| Green, P. E. (1958), "Other Staff Groups Can Use Statistics Too," Industrial Quality Control, May. | |||
| Green, P. E. and S. R. Calhoun (1959), "Solving Your Plant Problems by Simulation," with S. R. Calhoun, Factory, February. | |||
| Green, P. E. (1960), "Applications of Monte Carlo Simulation in a Steel Company," ASQC Metropolitan Conference Transactions, February. | |||
| Green, P. E. (1962), "Decision Making in Chemical Marketing," Industrial and Engineering Chemistry, 54 (September), 30-34. | Download | ||
| Green, P. E. (1962), "Bayesian Statistics and Product Decisions," Business Horizons, 5 (Fall), 101-109. (Reprinted in three books.) | |||
| Green, P. E. (1962), "Decisions Involving High Risk," Advanced Management, October. (Reprinted in one book.) | Download | ||
| Green, P. E. (1962), "Bayesian Decision Theory in Advertising," Journal of Advertising Research, December, 33-41 (Reprinted in four books.) | Download | ||
| Green, P. E. (1963), "Bayesian Decision Theory in Pricing Strategy," Journal of Marketing, 27 (January), 5-14. (Reprinted in eight books.) | |||
| Green, P. E. (1963), "Risk Attitudes and Chemical Investment Decisions," Chemical Engineering Progress, 59 (1), January, 35-40. | Download | ||
| Green, P. E. (1963), "The Profit Maximization Hypothesis," Growth and Profit Planner, February. | |||
| Green, P. E. (1963), "The Role of Bayesian Statistics in Advertising and Marketing Management," New Techniques for Decision Making in Advertising Management, Association of National Advertisers, May. | |||
| Green, P. E. (1964), "Bayesian Classification Procedures in Analyzing Customer Characteristics," Journal of Marketing Research, 1 (May), 44-50. | Download | ||
| Green, P. E., M. Halbert, and J. Minas (1964), "An Experiment in Information Buying," Journal of Advertising Research, 4 (3), September, 17-25. | Download | ||
| Green P. E. (1965), "The Future Role of Management Science in Pharmaceutical Marketing," Proceedings of World Congress on Marketing, New York, June. | |||
| Green, P. E., M. H. Halbert, and P. J. Robinson (1965), "An Experiment in Probability Estimation," Journal of Marketing Research, 2 (August), 266-273. | |||
| Green, P. E., M. H. Halbert, and P. J. Robinson (1965), "Experimental Gaming in Consumer Brand Choice Behavior," The Business Quarterly, Fall, 49-.56 | Download | ||
| Green, P. E., M. H. Halbert, and P. J. Robinson (1966), "Canonical Analysis: An Exposition and Illustrative Application," Journal of Marketing Research, 3 (February), 32-39. | Download | ||
| Green, P. E., W. S. Peters, and P. J. Robinson (1966), "A Behavioral Experiment in Decision Making Under Uncertainty," Journal of Marketing Research, 3 (February), 261-268. | |||
| Green, P. E. and D. S. Tull (1966), "Covariance Analysis in Marketing Experimentation," Journal of Advertising Research, 6 (2), June, 45-53. | Download | ||
| Green, P. E., M. H. Halbert, and P. J. Robinson (1966), "A Behavioral Experiment in Sales Effort Allocation," Journal of Marketing Research, 3 (August), 261-288. | Download | ||
| Green, P. E., P. J. Robinson, and P. T. FitzRoy (1966), "Advertising Expenditure Models: State of the Art and Prospects," Business Horizons, Summer,. | Download | ||
| Green, P. E. and R. E. Frank (1966), "Bayesian Statistics in Marketing Research," Applied Statistics, September. | |||
| Green, P. E. (1966), "The Role of Experimental Research in Marketing: Its Potential and Limitations," Proceedings of the National Meeting of the American Marketing Association, September. | |||
| Frank, R. E., P. E. Green, and H. Sieber (1967), "Household Correlates of Purchase Price for Grocery Products," Journal of Marketing Research, 4 (February), 54-58. | |||
| Green, P. E., R. E. Frank, and P. J. Robinson (1967), "Cluster Analysis in Test Market Selection," Management Science, 13 (April), B387-B400. | |||
| Green, P. E., I. Gross, and P. J. Robinson (1967), "A Behavioral Experiment in Two-Person Bargaining," Journal of Marketing Research, 4 (November), 374-380. | |||
| Green, P. E. and F. J. Carmone (1968), "The Performance Structure of the Computer Market: A Multivariate Approach," Economics and Business Bulletin, 21, 1-11. | Download | ||
| Green, P. E., F. J. Carmone, and P. J. Robinson (1968), "A Comparison of Confusions Data and Direct Similarities Judgments," Proceedings of the Denver Conference of the American Marketing Association, R. L. King (ed.), American Marketing Association. | |||
| Green, P. E., Y. Wind, and P. J. Robinson (1968), "The Determinants of Vendor Selection: The Evaluation Function Approach," Journal of Purchasing, 4. | |||
| Frank, R. E. and P. E. Green, (1968), "Numerical Taxonomy in Marketing Analysis: A Review Article," Journal of Marketing Research, 5 (February), 83-93. | Download | ||
| Green, P. E. (1968), "On the Value of a Continuing Education," Marketing News, April. | |||
| Green, P. E., F. J. Carmone, and P. J. Robinson (1968), "Nonmetric Scaling Methods - An Exposition and Overview," Wharton Quarterly, 2 (Spring-Winter), 27-41. | |||
| Green, P. E., F. J. Carmone, and P. J. Robinson (1968), "A Comparison of Perceptual Mapping via Confusions Data and Direct Similarity Judgments," Proceedings of the Denver AMA Meeting, 323-334 | Download | ||
| Green, P. E., A. Maheshwari, and V. R. Rao (1969), "Dimensional Interpretation and Configuration Invariance in Multidimensional Scaling: An Empirical Study," Multivariate Behavioral Research, 6 (April), 159-180. | |||
| Green, P. E. and F. J. Carmone (1969), "Multidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques," Journal of Marketing Research, 6 (August), 330-341. | |||
| Green, P. E. and V. R. Rao (1969), "A Note on Proximity Measures and Cluster Analysis," Journal of Marketing Research, 6 (August), 359-364. | |||
| Green, P. E., C. Hinkle and P. J. Robinson (1969), "Cluster Analysis in Industrial Marketing," Journal of Purchasing, August. | |||
| Green, P. E. and V. R. Rao (1969), "Configuration Invariance in Multidimensional Scaling: An Empirical Study," Proceedings of the Cincinnati Educators Meeting of the American Marketing Association, August. | Download | ||
| Green, P. E., F. J. Carmone and L. B. Fox (1969), "Television Program Similarities: An Application of Subjective Clustering," Journal of the Market Research Society, 11 (Fall), 70-90. | |||
| Green, P. E. and A. K. Maheshwari (1969), "Common Stock Perception and Preference: An Application of Multidimensional Scaling," Journal of Business, 42 (October), 439-457. | |||
| Green, P. E., A. K. Maheshwari and V. R. Rao (1969), "Self Concept and Brand Preference: An Empirical Application of Multidimensional Scaling," Journal of the Market Research Society, 11 (4), 343-360. | Download | ||
| Green, P. E. (1970), "Measurement and Data Analysis," Journal of Marketing, 34 (January), 15-17. | |||
| Green, P. E. and A. K. Maheshwari (1970), "A Note on the Multidimensional Scaling of Conditional Proximity Data," Journal of Marketing Research, 7 (February), 106-110. | |||
| Green, P. E. and V. R. Rao (1970), "Rating Scales and Information Recovery - How Many Scales and Response Categories to Use?" Journal of Marketing, 34 (July), 33-39. | Download | ||
| Green, P. E. and F. J. Carmone (1970), "Marketing Research Applications of Nonmetric Scaling Methods," Operational Research Quarterly, September. | |||
| Green, P. E. and F. J. Carmone (1970), "Marketing Research Applications of Nonmetric Scaling Methods," First Symposium on Nonmetric Multidimensional Scaling, University of California, Irvine. | |||
| Green, P.E. and V. R. Rao (1970), "Nonmetric Approaches to Multivarate Analysis in Marketing," Working Paper | Download | ||
| Green, P. E. and F. J. Carmone (1971), "Stimulus Context and Task Effects on Individuals' Similarities Judgments," Proceedings of the 3rd Annual Attitude Research Conference. | |||
| Green, P. E. and V. R. Rao (1971), "Multidimensional Scaling and Individual Differences," Journal of Marketing Research, 8 (February), 71-77. | |||
| Green, P. E., V. R. Rao, and D. E. Armani (1971), "Graphology and Marketing Research: A Pilot Experiment in Validity and Inter-judge Reliability," Journal of Marketing, April, 58-68. | Download | ||
| Green, P. E. and V. R. Rao (1971), "Conjoint Measurement for Quantifying Judgmental Data," Journal of Marketing Research, 8 (August), 355-363. | Download | ||
| Green, P. E. and F. J. Carmone (1971), "The Effect of Task on Intra-Individual Differences in Similarities Judgments," Multivariate Behavioral Research, 6 (October), 433-450. | |||
| Green, P. E. and V. R. Rao (1971), "A Rejoinder to 'How Many Rating Scales and How Many Categories Shall We Use in Consumer Research - A Comment,'" Journal of Marketing, 35 (October), 61-62. | |||
| Green, P. E. and V. R. Rao (1972), "Configuration Synthesis in Multidimensional Scaling," Journal of Marketing Research, 9 (February), 65-68. | |||
| Green, P. E., Y. Wind, and A. K. Jain (1972), "Benefit Bundle Analysis," Journal of Advertising Research, 12 (April), 31-36. | Download | ||
| Green, P. E., F. J. Carmone, and Y. Wind (1972), "Subjective Evaluation Models and Conjoint Measurement," Behavioral Science, 17 (May), 288-299. | |||
| Green, P. E., Y. Wind, and A. K. Jain (1972), "A Note on the Measurement of Social-Psychological Belief Systems," Journal of Marketing Research, 9 (May), 204-208 | |||
| Green, P. E. and A. K. Jain (1972), "A Note on the 'Robustness' of INDSCAL Individual Differences Scaling to Departures from Linearity," Proceedings of the AMA National Conference, August. | Download | ||
| Green, P. E. (1972), "Multi-Attribute Decisions in Marketing Behavior," Wharton Quarterly, September, 47-51. | Download | ||
| Green, P. E., Y. Wind and A. K. Jain (1972), "Preference Measurement of Item Collections," Journal of Marketing Research, 9 (November), 371-377. | Download | ||
| Green, P. E. and Y. Wind (1972), "On the Measurement of Judgmental Responses to Multiattribute Marketing Stimuli," Research Design Competition, American Psychological Association. | |||
| Green, P. E. and Y. Wind (1973), "Recent Approaches to the Modeling of Individual's Subjective Evaluations," Proceedings of the Madrid Conference on Attitude Research, February. | Download | ||
| Green, P. E., Y. Wind and A. K. Jain (1973), "Analyzing Free Response Data in Marketing Research," Journal of Marketing Research, 10 (February), 45-52. | |||
| Green, P. E., F. J. Carmone, and Y. Wind (1973), "Consumer Evaluation of Discount Cards: A Conceptual Model and Experimental Test," Journal of Retailing, 49 (1), Spring, 10-22. | Download | ||
| Green, P. E. (1973), "Measurement of Judgmental Responses to Multiattribute Marketing Stimuli," Sensory Evaluation of Appearance, ASTM STP 545: American Society for Testing and Materials, September, 139-153. | |||
| Green, P. E., Y. Wind, and A. K. Jain (1973), "Higher Order Factor Analysis in the Classification of Psychographic Variables," Journal of the Market Research Society, October. | |||
| Green, P. E. (1973), "On the Analysis of Interactions in Marketing Research Data," Journal of Marketing Research, 10 (November), 410-420. | Download | ||
| Green, P. E. (1973), "On the Design of Multiattribute Choice Experiments Involving Large Numbers of Factors and Factor Levels," Proceedings of the Association for Consumer Research, November. | |||
| Green, P. E. (1973), "Multivariate Procedures in the Study of Attitudes and Status Impressions," Social Science Research, December. | |||
| Green, P. E. (1974), "A Model of Product-Features Associations," Journal of Business Research, 2 (April), 107-118. | |||
| Green, P. E. and F. J. Carmone (1974), "Evaluation of Multiattribute Alternatives: Additive Versus Configural Utility Measurement," Decision Sciences, April. | |||
| Green, P. E. (1974), "On the Design of Choice Experiments Involving Multifactor Alternatives," Journal of Consumer Research, 1 (September), 61-68. | Download | ||
| Green, P. E. and M. DeVita (1974), "A Complementary Model of Consumer Utility for Item Collections," Journal of Consumer Research, 1 (December), 56-67. | |||
| Green, P. E. (1975), "Marketing Applications of MDS: Assessment and Outlook," Journal of Marketing, 39 (January), 24-31. | |||
| Green, P. E. (1975), "On the Robustness of Multidimensional Scaling Techniques," Journal of Marketing Research, 12 (February), 73-81. | |||
| Green, P. E. and Y. Wind (1975), "New Way to Measure Consumer Judgments," Harvard Business Review, 53 (July-August), 107-117. | Download | ||
| Green, P. E., Y. Wind and H. J. Claycamp (1975), "Brand Feature Congruence Mapping," Journal of Marketing Research, 12 (August), 306-313. | |||
| Green, P. E. (1975), "MDS Applications in Marketing: The Art of the States," U.S.-Japan Seminar in Theory, Methods, and Applications of Multidimensional Scaling and Related Techniques, University of California at San Diego, August. | |||
| Green, P. E. and F. J. Carmone (1975), "Marketing Research Applications of Non-metric Scaling Methods," O.R.Q. - Speical Conference Issue, 73-96. | Download | ||
| Green, P. E. (1975), "The Robustness of Linear Models under Correlated Attribute Conditions," Proceedings of the AMA Educator's Conference, August. | |||
| Green, P. E. and M. DeVita (1975), "An Interaction Model of Consumer Utility," Journal of Consumer Research, 2 (September), 146-153. | |||
| Green, P. E., J. D. Carroll, and F. J. Carmone (1976), "Superordinate Factorial Designs in the Analysis of Consumer Judgments," Journal of Business Research, 4, 281-295. | |||
| Green, P. E., F. J. Carmone, and D. P. Wachspress (1976), "Consumer Segmentation Via Latent Class Analysis," Journal of Consumer Research, 3 (December), 170-174. | |||
| Green, P. E., F. J. Carmone, and D. P. Wachspress (1977), "On the Analysis of Qualitative Data in Marketing Research," Journal of Marketing Research, 14 (February), 52-59. | |||
| Green, P. E. (1977), "A New Approach to Market Segmentation," Business Horizons, 20 (February) 61-73. | |||
| Green, P. E. and F. J. Carmone (1977), "Segment Congruence Analysis: A Method for Analyzing Associations Among Alternative Bases of Market Segmentation," Journal of Consumer Research, 3 (March), 217-222. | |||
| Green, P. E. (1978), "An AID/Logit Procedure for Analyzing Large Multiway Contingency Tables," Journal of Marketing Research, 15 (February), 132-136. | |||
| Green, P. E. and F. J. Carmone (1978), "Some Methodological Alternatives to the Analysis of Life Style Data," Review of Economics in Business. | |||
| Green, P. E., F. J. Carmone, and A. K. Jain (1978), "The Robustness of Conjoint Analysis: Some Monte Carlo Results," Journal of Marketing Research, 15 (May), 300-303. | |||
| Green, P. E. and W. S. DeSarbo (1978), "Additive Decomposition of Perceptions Data Via Conjoint Analysis," Journal of Consumer Research, 5 (June), 58-65. | |||
| Green, P. E. (1978), "Marketing Research in the 1980's," The Executive, June. | |||
| Green, P. E., J. D. Carroll and W. S. DeSarbo (1978), "A New Measure of Predictor Variable Importance in Multiple Regression," Journal of Marketing Research, 15 (August), 356-360. | |||
| Green, P. E., J. D. Carroll, and W. S. DeSarbo (1978), "An Extended Application of the d2 Measure of Predictor Variable Importance," Proceedings of the Educators Conference of the American Marketing Association, August. | |||
| Green, P. E. and M. DeVita (1978), "Some Multivariate Aspects of Brand Image Measurement," Proceedings of the Educators Conference of the American Marketing Association, August. | |||
| Green, P. E. and V. Srinivasan (1978), "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, 5 (September), 103-123. | |||
| Green, P. E., V. R. Rao, and W. S. DeSarbo (1978), "Incorporating Group-Level Similarity Judgments in Conjoint Analysis," Journal of Consumer Research, 5 (December), 187-193. | |||
| Carroll, J. D., P. E. Green, and W. S. DeSarbo (1979), "Optimizing the Allocation of a Fixed Resource: A Simple Model and its Experimental Test," Journal of Marketing, 43 (January), 51-57. | |||
| Green, P. E. (1979), "The Future Marketing Researcher," Proceedings of the American Marketing Association, June. | |||
| Green, P. E. and W. S. DeSarbo (1979), "Componential Segmentation in the Analysis of Consumer Tradeoffs," Journal of Marketing, 43 (Fall), 83-91. | |||
| Green, P. E., J. D. Carroll, and W. S. DeSarbo (1980), "Reply to 'A Comment on a New Measure of Predictor Variable Importance in Multiple Regression,'" Journal of Marketing Research, 17 (February), 116-118. | |||
| Green, P. E. and W. S. DeSarbo (1980), "Two Models for Representing Unrestricted Choice Data," Proceedings of the 1980 Meeting for the Association for Consumer Research. | |||
| Green, P. E., W. S. DeSarbo, and P. K. Kedia (1980), "On the Insensitivity of Brand Choice Simulations to Attribute Importance Weights," Decision Sciences, 11 (July), 439-450. | Download | ||
| Carmone, F. J. and P.E. Green (1981), "Model Misspecification in Multiattribute Parameter Estimation," Journal of Marketing Research, 18 (February), 87-93. | |||
| Green, P. E., S. M. Goldberg, and M. Montemayor (1981), "A Hybrid Utility Estimation Model for Conjoint Analysis," Journal of Marketing, 45 (Winter), 33-41. | |||
| Green, P. E., J. D. Carroll, and W. S. DeSarbo (1981), "Estimating Choice Probabilities in Multiattribute Decision Making," Journal of Consumer Research, 8 (June) 76-84. | |||
| Green, P. E., J. D. Carroll, and S. M. Goldberg (1981), "A General Approach to Product Design Optimization via Conjoint Analysis," Journal of Marketing, 45 (Summer), 17-37. | |||
| Green, P. E., W. S. DeSarbo, and P. K. Kedia (1981), "Reply: On the Sensitivity of Brand Choice Simulations to Attribute Importance, Weights," Decision Sciences, July. | |||
| Harshman, R. A., P. E. Green, and Y. Wind (1982), "A Model for the Analysis of Asymmetric Data in Marketing Research," Marketing Science, 1 (Spring), 205-242. | |||
| Mahajan, V., Green, P. E., and S. M. Goldberg (1982), "A Conjoint Model for Measuring Self and Cross Price-Demand Relationships," Journal of Marketing Research, 19 (August), 334-342. | |||
| Green, P. E., S. M. Goldberg, and J. B. Wiley (1982), "A Cross Validation Test of Hybrid Conjoint Models," Proceedings of the Association for Consumer Research, San Francisco. | |||
| Green, P. E., V. Mahajan, S. M. Goldberg, and P. K. Kedia (1983), "A Decision Support System for Developing Retail Promotional Strategy," Journal of Retailing, 59 (Fall), 116-143. | |||
| Green, P. E. and C. M. Schaffer (1983), "Ad Copy Testing: Diagnostic Procedures for Summarizing Perceptual and Executional Impact," Journal of Advertising Research, 23 (October-November), 73-80. | Download | ||
| Green, P. E. and S. M. Goldberg (1983), "Hybrid Conjoint Models Based on Canonical Correlation Procedures," Proceedings of the 1983 Winter Educators Conference of the American Marketing Association. | |||
| Goldberg, S. M., P. E. Green, and Y. Wind (1984), "Conjoint Analysis of Price Premiums for Hotel Amenities," Journal of Business, January. | Download | ||
| Green, P. E., and C. M. Schaffer (1984), "A Simple Method for Analyzing Consumer Preferences for Product Benefits," Journal of the Market Research Society, 26 (January), 51-61. | |||
| Green, P. E., F. J. Carmone, and P. Vankudre (1984), "Bootstrapped Confidence Intervals for Conjoint-Based Choice Simulators," Proceedings of the 1984 Winter Educators Conference of the American Marketing Association, February. | |||
| DeSarbo, W. S., J. D. Carroll, L. A. Clark, and P. E. Green (1984), "Synthesized Clustering: A Method for Amalgamating Alternative Clustering Bases with Differential Weighting of Variables," Psychometrika, 49 (March), 57-78. | |||
| Green, P. E. (1984), "Hybrid Models for Conjoint Analysis: An Expository Review," Journal of Marketing Research, 21 (May), 155-169. | |||
| DeSarbo, W. S. and P. E. Green (1984), "Concepts, Theory, and Techniques: Choice-Constrained Conjoint Analysis," Decision Sciences, 15, 297-323. | Download | ||
| Green, P. E. and A. Krieger (1985), "Models and Heuristics in Product Line Optimization," Marketing Science, 4 (Spring), 1-19. | |||
| Green, P. E. and A. M. Krieger (1985), "Buyer Similarity Measures in Conjoint Analysis: Some Alternative Proposals," Journal of Classification, 1 (Spring), 41-61. | Download | ||
| Green, P. E., A. M. Krieger, and C. M. Schaffer (1985), "Quick and Simple Benefit Segmentation," Journal of Advertising Research, 25 (June-July), 9-15 | |||
| DeSarbo, W. S., P. E. Green, and J. D. Carroll (1986), "An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product Concept Testing," Decision Sciences, 17 (Spring), 163-185. | |||
| Green, P. E. and A. M. Krieger (1986), "The Minimal Rank Correlation, Subject to Order Restrictions, with Application to the Weighted Linear Choice Model," Journal of Classification, 3 (Spring.), 67-95 | Download | ||
| Carroll, J. D., P. E. Green, and C. M. Schaffer (1986), "Interpoint Distance Comparisons in Correspondence Analysis," Journal of Marketing Research, 23 (August), 271-280. | |||
| Green, P. E. and A. M. Krieger (1987), "A Simple Heuristic for Selecting 'Good' Products in Conjoint Analysis," Applications of Management Science, 5, 131-153. | Download | ||
| Green, P. E. and A. M. Krieger (1987), "A Consumer-Based Approach to Designing Product Line Extensions," Journal of Product Innovation Management, 4. | Download | ||
| Green, P. E., A. M. Krieger, and J. D. Carroll (1987), "Conjoint Analysis and Multidimensional Scaling: A Complementary Approach," Journal of Advertising Research, 27 (October/November). | Download | ||
| Carroll, J. D., P. E. Green, and C. M. Schaffer (1987), "Comparing Interpoint Distances in Correspondence Analysis: A Clarification," Journal of Marketing Research, 24 (November), 445-450. | |||
| Green, P. E. and J. D. Carroll (1988), "A Simple Procedure for Finding a Composite of Several Multidimensional Scaling Solutions," Journal of the Academy of Marketing Science, 16 (Spring), 25-35. | |||
| Green, P. E. and A. M. Krieger (1988), "Choice Rules and Sensitivity Analysis in Conjoint Simulations," Journal of the Academy of Marketing Science, 16, 1 (Spring), 114-127. | Download | ||
| Green, P. E. and J. D. Carroll (1988), "An INDSCAL Approach to Multiple Correspondence Analysis," Journal of Marketing Research, 25 (May), 193-203. | |||
| Green, P. E., C. M. Schaffer, and K. M. Patterson (1988), "A Reduced-Space Approach to the Clustering of Categorical Data in Market Segmentation," Journal of the Market Research Society, 30 (July), 267-288. | |||
| Green, P. E., A. M. Krieger, and P. Bansal (1988), "Completely Unacceptable Levels in Conjoint Analysis: A Cautionary Tale," Journal of Marketing Research, 25 (August) 293-300. | |||
| Green, P. E., K. Helsen, and B. Shandler (1988), "Conjoint Internal Validity Under Alternative Profile Presentations," Journal of Consumer Research, 15 (December), 392-397. | |||
| Wind, Y., P. E. Green, D. K. Shifflet, and M. Scarbrough (1989), "Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models," Interfaces, 19 (1), January-February, 25-47.. | Download | ||
| Green, P. E. and A.M. Krieger (1989), "Recent Contributions to Optimal Product Positioning and Buyer Segmentation," European Journal of Operational Research, 41 (2), 127-141. | Download | ||
| Green, P. E., A. M. Krieger, and R. N. Zelnio (1989), "A Componential Segmentation Model with Optimal Design Features," Decision Sciences, 20 (2), 221-238. | Download | ||
| Green, P. E., K. Helsen and B. Shandler (1989), "Correlated Price in Conjoint Analysis: An Empirical Comparison of Part-Worth Estimation Models," Proceedings of the 1989 Educators' Conference, American Marketing Association, August. | |||
| Green, P. E. and K. Helsen (1989), "Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis - A Case Study," Journal of Marketing Research, 26 (August), 346-350. | |||
| Carroll, J. D., P. E. Green, and C. M. Schaffer (1989), "Reply to Greenacre's Commentary on the Carroll-Green-Schaffer Scaling of Two-Way Correspondence Analysis Solutions," Journal of Marketing Research, 26 (August), 287-306. | |||
| Green, P. E., J. D. Carroll, and J. Kim (1989), "Preference Mapping of Conjoint-Based Profiles: An INDSCAL Approach," The Academy of Marketing Science, 17 (4), 273-281. | Download | ||
| Green, P. E., F. J. Carmone, and J. Kim (1990), "A Preliminary Study of Optimal Variable Weighting in K-Means Clustering," Journal of Classification, 7 (2), 271-285. | |||
| Green, P. E., J. Kim, and B. Shandler (1990), "Predictive Accuracy of Classification and Regression Trees (CART) Versus Conjoint Analysis," 1990 Proceedings of Academy of Marketing Science, 8 (April), 366-370. | |||
| Green, P. E. and A. M. Krieger (1990), "A Hybrid Conjoint Model for Price-Demand Estimation," European Journal of Operational Research, 44 (October), 28-38. | Download | ||
| Green, P. E. and V. Srinivasan (1990), "Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice," Journal of Marketing, October, 3-19. | Download | ||
| Green, P. E. and C. M. Schaffer (1990), "Importance Weight Effects on Self-Explicated Preference Models: Some Empirical Findings," Advances in Consumer Research, Fall, 476-482. | Download | ||
| Green, P. E., A, M. Krieger, and M. K. Agarwal (1991), "Adaptive Conjoint Analysis: Some Caveats and Suggestions," Journal of Marketing Research, 28 (May), 215-222 | Download | ||
| Agarwal, M. K. and Green, P. E. (1991), "Adaptive Conjoint Analysis Versus Self-Explicated Models: Some Empirical Results," I, 8 (June), 141-146. | |||
| Green, P. E., C. M. Schaffer, and K. M. Patterson (1991), "A Validation Study of Sawtooth Software's Adaptive Conjoint Analysis," Proceedings of the 1991 Sawtooth Conference, Ketchum, ID. | |||
| Green, P. E. and Abba M. Krieger (1991), "Modeling Competitive Pricing and Market Share: Anatomy of a Decision Support System," European Journal of Operational Research, July. | Download | ||
| Green, P. E. (1991), "Musings on Method in Consumer Research," Fellows Award Speech, Advances in Consumer Research, Fall. | |||
| Green, P. E. and A. M. Krieger (1991), "Product Design Strategies for Target-Market Positioning," Journal of Product Innovation Management, 8 (Fall), 189-202. | |||
| Green, P. E. and A. M. Krieger (1991), "Segmenting Markets with Conjoint Analysis," Journal of Marketing, 55 (October), 20-31. Winner of the 1991 Alpha Kappa Psi award. | Download | ||
| Helsen, K. and Green, P. E. (1991), "A Computational Study of Replicated Clustering with an Application to Market Segmentation," Decision Sciences, 22 (November/December), 1124-1141. | |||
| Krieger, A. M. and P. E. Green (1991), "Designing Pareto Optimal Stimuli for Multiattribute Choice Experiments," Marketing Letters, 2 (4), 337-348. | |||
| Green, P. E. and J. Kim (1991), "Beyond the Quadrant Chart: Designing
Effective Benefit Bundle Strategies," Journal of Advertising Research, 31
(December), 56-63. |
Download | ||
| Green, P. E. and A. M. Krieger (1992), "Man Versus Model of Man Revisited: When Do Conjoint Models Out-Predict the Decision Maker?" - unpublished paper | Download | ||
| Green, P. E (1992), "Citation Classic: Methodology in Consumer Research," Current Topics, 8 (April). | |||
| Green, P. E. and A. M. Krieger (1992), "An Application of a Product Positioning Model to Pharmaceutical Products," Marketing Science, 11, 2 (Spring), 117-132. | Download | ||
| Green, P. E. and A. M. Krieger (1992), "Product Line Price Optimization with Conjoint Analysis," Proceedings of the Academy of Marketing Science, April. | |||
| Green, P. E. and A. M. Krieger (1992), "Modeling Competitive Pricing and Market Share: Anatomy of a Decision Support System," European Journal of Operational Research, 60 (July), 31-44. | |||
| Green, P. E. and A. M. Krieger, and C. M. Shaffer (1992), "Some Methodological and Empirical Findings Regarding Self-Explicated Preference Models," in R. P. Leone and V. Kumar (Eds.), Proceedings of the Summer Marketing Educators' Conference, Summer, Chicago: 433-439. | Download | ||
| Green, P. E. (1992), "Paradigms, Paradiddles, and Parafoils," Editorial, Journal of the Academy of Marketing Science, 20 (Fall), 377-378. | |||
| A. M. Krieger and P. E. Green, "Weighting Objectives in Multiattribute Utility Theory: Do the Weights Really Matter?" - unpublished | Download | ||
| Green, P. E. and A. M. Krieger (1993), "A Simple Approach to Target Market Advertising Strategy," Journal of the Market Research Society, 35 (2), 161-170. | Download | ||
| Green, P. E. and A. M. Krieger (1993), "Generalized Measures of Association for Ranked Data," Journal of Classification, 10 (June), 93-114. | Download | ||
| Kim, J. S. and P. E. Green (1993), "Replicated Weights Determination in the SYNCLUS Optimal Variable Weights Clustering Program," Proceedings of the Academy of Marketing Science Annual Meeting, 122-129. | |||
| Green, P. E., A. M. Krieger, and C. M. Schaffer (1993), "A Hybrid Conjoint Model with Individual-level Interaction Estimation," Advances in Consumer Research, 20 (October), 1-6. | |||
| Green, P. E., A. M. Krieger, and C. M. Schaffer (1993), "A Cross Validation Test of Four Models for Quantifying Multiattribute Preferences," Marketing Letters, 4 (4), 368-380. | Download | ||
| Green, P. E., A. M. Krieger, and C. M. Schaffer (1993), "An Empirical Test of Optimal Respondent Weighting in Conjoint Analysis," Journal of the Academy of Marketing Science, 21 (4), 345-351. | |||
| Green, P. E. and A. M. Krieger (1994), "A Hybrid Conjoint Model with Iterative Response Scale Adjustment," Proceedings of the Academy of Marketing Science, 17 (June), 273-279. | |||
| Green, P.E. and J. Savitz, "Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research," Pricing Strategy & Practice, 2(3), 4-19. | Download | ||
| Chaturvedi, A. and P. E. Green (1995), "Software Review: SPSS for Windows, CHAID 6.0," Journal of Marketing Research, 32 (May), 245-254. | |||
| Green, P. E. and A. M. Krieger (1995), "Alternative Approaches to Cluster-based Market Segmentation," Journal of the Market Research Society, 37 (3), 221-239. | |||
| Green, P. E. and A. M. Krieger (1995), "Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential," Marketing Science, 14 (3), 253-270. | |||
| Green, P. E. and J. Savitz (1995), "Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research," Pricing Strategy and Practice, 2 (3), 4-19. | |||
| Carroll, J. D. and P. E. Green (1995), "Psychometric Methods in Marketing Research: Part I: Conjoint Analysis," Journal of Marketing Research, 32, (November), 385-391 | |||
| Green, P. E. and A. M. Krieger (1996), "Individualized Hybrid Models for Conjoint Analysis," Management Science, 42 (June), 850-867. | |||
| Krieger, A. M. and P. E. Green (1996), "Modifying Cluster-based Segments to Enhance Agreement with an Exogenous Performance Variable," Journal of Marketing Research, 33 (August), 351-363. | |||
| Krieger, A. M. and P. E. Green (1996), "Linear Composites in Multiattribute Judgment and Choice: Extensions of Wilks' Results to Zero and Negatively Correlated Attributes," British Journal of Mathematical and Statistical Psychology, 49, 107-126. | Download | ||
| Lenk, P. J., W. S. DeSarbo, P. E. Green, and M. R. Young (1996), "Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Incomplete Designs in Conjoint Analysis," Marketing Science, 15 (2), 173-191. | |||
| Schaffer, C. M. and P. E. Green (1996), "An Empirical Comparison of Variable Standardization Methods in Cluster Analysis," Multivariate Behavioral Research, 31 (2), 149-167. | |||
| Carroll, J. D. and P. E. Green (1997), "Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling," Journal of Marketing Research, 34 (May), 193-204. | |||
| Shea, J. A., P. E. Green, et al. (1997), "What Predicts Gastroenternologists' and Surgeons' Diagnosis and Management of Bile Duct Stones?" Gastrointestinal Endoscopy, 46 (July), 40-47. | |||
| Chaturvedi, A., J. D. Carroll, P. E. Green, and J. A. Rotondo (1997), "A Feature Based Approach to Market Segmentation via Overlapping K-Centroids Clustering," Journal of Marketing Research, 34 (August), 370-377. | |||
| Green, P. E., A. M. Krieger, and T. Vavra (1997), "Evaluating New Products," Marketing Research, Winter, 12-21. | Download | ||
| Schaffer, C. M. and P. E. Green (1998), "Cluster-Based Market Segmentation: Some Further Comparisons of Alternative Approaches," Journal of Marketing Research Society, 40 (April), 155-163. | |||
| Krieger, A. M., P. E. Green, and U. N. Umesh (1998), "Effect of Level of Disaggregation on Conjoint Cross Validations: Some Comparative Findings," Decision Sciences, 29 (Fall), 1049-1060. | |||
| Green, P. E. and A.M. Krieger (1998), "Slicing and Dicing the Market," London Financial Times, September, 185-189. | |||
| Green, P. E. and C.M. Schaffer (1999), "Cluster-Based Market Segmentation: Some Further Comparisons of Alternative Approaches," Journal of Marketing Research Society, 40 (April), 155-163. | |||
| Vavra, T., P. E. Green, and Abba Krieger (1999), "Evaluating EZ-Pass: Using Conjoint Analysis to Assess Consumer Response to a New Tollway Technology," Marketing Research, Summer, 5-16. | Download | ||
| Green, P. E. and A. M. Krieger (1999), "Evaluating Demand for Innovative Products," London Financial Times, September, 55-59. | |||
| Krieger, A.M. and P. E. Green (1999), "A Cautionary Note on Using Internal Cross Validation to Select the Number of Clusters," Psychometrika, 64 (September), 341-353. | |||
| Krieger, A.M. and P. E. Green (1999), "A Generalized Rand-Index Method for Consensus Clustering of Separate Partitions of the Same Data Base," Journal of Classification, 16, 63-89 | |||
| Krieger, A.M. and P. E. Green (2000), "Market Segmentation Involving Mixtures of Quantitative and Qualitative Variables," Journal of Segmentation in Marketing, 4 (1), 85-106. | |||
| Schaffer, C. M., P. E. Green, and F. J. Carmone (2000), "An Empirical Assessment of Univariate Screening Procedures in Cluster Analysis," Journal of Segmentation in Marketing, 4 (1), 107-125. | |||
| Green, P. E. Y. Wind, A. M. Krieger, and P. Saatsoglou (2000), "Linking Soft Data Collection Techniques with Strategic Market Modeling: A Case Application," Marketing Research, 12 (Spring), 17-25. | |||
| Krieger, A. M. and P. E. Green (2000), "TURF Revisited: Enhancements to Total Unduplicated Reach and Frequency Analysis," Marketing Research, 12 (Winter), 30-36. | |||
| Chaturvedi, A., P. E. Green, and J. D. Carroll (2001), "Market Segmentation Using Categorical Data," Journal of Classification. | |||
| Green, P. E., A. M. Krieger, and Y. Wind (2001), "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, 31 (May-June), S56-S73. | Download | ||
| Green, P. E., Y. Wind, A. M Krieger, and P. Saatsoglou (2000), "Applying Qualitative Data", Spring, 18-25 | Download | ||
| Green, P. E. (2001), "The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist," Journal of Marketing, 64 (July), 104-108. | |||
| Krieger, A. M. and P. E. Green (2002), "A Decision Support Model for Selecting Product/Service Benefit Positionings," European Journal of Operational Research, 142, 187-202. | Download | ||
| Green, P. E. and A.M. Krieger (2002), "What's Right with Conjoint Analysis?" Marketing Research, Spring, 24-27. | |||
| Wind, Y., A.M. Krieger, and P. E. Green (2002), "Marketing Research in the Courtroom: A Case Study that Shows How Analytical Methods Can Be Applied to the Law," Marketing Research, Spring, 28-33. | |||
| Krieger, A., P. E. Green, L. Lodish, J. D'Arcangelo, C. Rothey, and P. Thirty, "Consumer Evaluations of 'Really New' Services: The TrafficPulse System," Journal of Services Marketing, 17 (1), 6-37. | |||
| Green, P. E., R. M. Johnson, and W. D. Neal (2003), "The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination," Journal of Marketing Research, 40 (February), 1-9. | Download | ||
| Krieger, A. M., P. E. Green, L. Lodish, J. D'Arcangelo, C. Rothey, and P. Thirty (2003), "Consumer Evaluation of 'Really New' Services: The TRAFFICPULSE System," Journal of Services Marketing, 17 (1), 6-36. | Download | ||
| Krieger, A. M. and P. E. Green (2003), "U.S. Subscribers' Tradeoffs Regarding Mobile Telephone Providers: An Analysis of Service Attribute Evaluations" | Download |
