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ELMAR Contributions
ELMAR is a monitored electronic mail network for marketing academics. A selection of Professor Armstrong's contributions has been provided here (in PDF format). The archive of ELMAR at Columbia University provides replies to these contributions.
2005
2004
- Useful Books on Advertising, Nov. 30
- Pollyperfect Election Forecast, Nov. 5
- Do Students Learn Skills at Business Schools?, Oct. 19
- Election Forecasting: Polly Wants Help, Oct. 13
- Delphi Freeware Improved, Sept. 29
- Most influential Theories in Consumer Behavior, or Most Useful Findings? Sept. 27
- Delphi Study of Elections: Need Help, July 16
- Damped seasonal factors freeware, April 27
- Who will win the U.S. Presidential Election? Ask Polly, April 20
- What useful knowledge means to me, Apr. 14 - A Rebuttal to Responses on Where does useful knowledge come from?, Jan. 29
- Delphi freeware, Apr. 2
- How to improve service quality and satisfaction, Feb. 27
- Where does useful knowledge come from? Jan. 29
- Marketing and corporate governance: The Panalba Case, Jan. 19
2003
- How to present an oral management report, Dec. 4
- Is marketing biased against consumer welfare? Nov. 6
- Reply to Request - Effective methods with cases: On grading, Oct. 29
- How to write a persuasive management report, Oct. 21
- Delivery of introductory marketing education, Oct. 2
- How to select the best product, Sept. 20
- AdPrin: A resource for those teaching (or doing) advertising, Sept. 9
- Evidence on the value of data mining: Reporting back, May 21
- How to reduce conflict in marketing relationships, May 8
- Legacy of mid-20th century marketing scholars, May 8
- Are there international standards for marketing education? Comment, April 1
- Why we argue about the war on terrorism: Bad forecasts and how to avoid them, March 25
- Research evidence for data mining, March 24, 2003
- Discussion: To what extent is scientific research on marketing useful?, February 5
- Principles for making effective ads, January 24
2002
- New product forecast errors, December 14
- Software used in principles of marketing: What are the principles? And would software help? December 12
- Do grading standards matter? November 26
- Assessing faculty and schools by summarizing useful findings, November 18
- Should we be rewarded for publishing useless papers in good journals?, November 13
- Competent graduates or happy customers, October 28
- In defense of economic theory: Reply to Phillips, September 18
- Value of game theory: Reporting back, September 4
- How to evaluate faculty research, August 22
- Providing easy access to journal articles, July 10
- Why you should not develop a list of acceptable marketing journals (response), July 5
- Defining unethical behavior by firms (response), June 4
- Obtaining a "respectable" response rate for a mail survey (response), June 4
- Don't expect the market orientation to improve business performance, May 31
- Sharing course outlines, May 14
- Can we avoid marketing blunders?, March 14
- Is there a simple short publicly-available web site assessment scale?, February 27
- On time: A response to time requirements for courses, February 25
- Value of marketing expertise, February 22
- Don't count research papers, February 7
- How to plan if you don't do SWOT: Without mincing words, January 30
- On the value of game theory, January 28
- Why did teaching evaluations drop recently?, January 26
- Don't do SWOT: A note on marketing planning, January 11
- On classroom behavior, January 13
- Bank receiverships and Chapter 11 bankruptcy settlements - Bankruptcy predictions, January 4
2001
- Readings for e-market projects, December 16
- Advertising plan project formats, December 12
- Use of portfolio matrices for marketing planning, December 7
- Choice-based conjoint, December 7
- Marketing case analysis, November 12
- Marketing learning objectives, November 2
- On the use of focus groups, October 23
- Sales forecasting resources for teaching, October 3
- Alternative case studies in entrepreneurship, September 29
- Prerequisites for undergraduate courses on marketing principles, September 22
- Policy capturing research, September 24
- Marketing expertise, September 19
- Marketing planning templates for online class use, September 4
- How to eliminate censorship by academic journals: Publish everything!, August 16
- Implementation and marketing strategy: Quality of the solution or the approach one uses to gain acceptance, August 10
- Selecting sales forecasting methods - August 2001
- Image building activities among colleges and universities, July 7
- An appeal for multiple reasonable hypotheses - and state the conditions, please, July 3
- Are there substitutes for market orientation?, July 2
- Dictionaries of marketing terms, June 21
- Boycott of scientific journals, May 7
- Structured Guide for Developing Advertising Campaigns
2000
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Online forecasting dictionary, May 4 [See update, June 21, 2001]
1999
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