Marketing Department

Quick Links

» CV
» Current Research
» Publications
» In The News

Cassie Mogilner
Assistant Professor of Marketing

Professor Cassie Mogilner studies happiness, focusing on the role of time and money. Her research examines such questions as how thinking in terms of time (rather than money) influences consumers’ attitudes towards products and brands; how individuals’ daily choices and behavior are influenced by thoughts of time and money; and how the meaning of happiness changes over the course of one’s lifetime. Across these inquiries, her findings highlight the high level of happiness that stems from personally connecting with people and with one’s products. Professor Mogilner also studies decision making, examining how factors in the choice context (e.g., categorization and the simultaneous vs. sequential presentation of options) can influence the level of satisfaction that individuals experience towards the choices they make.

Professor Mogilner’s research articles have been published in the top-tier academic journal, Journal of Consumer Research. Popular accounts of her work have appeared in such publications as The Economist, New York Times, The Wall Street Journal, and The Washington Post.

Professor Mogilner teaches Strategic Brand Management, MKTG 278. She earned her PhD in Marketing from Stanford and her BA from Columbia as a psychology major.

Current Research Papers

Cassie Mogilner "Time, Money, and the Pursuit of Happiness"

Cassie Mogilner, Sep Kamvar, Jennifer Aaker "The Shifting Meaning of Happiness"

Cassie Mogilner, Baba Shiv, Sheena Iyengar "A Bird in the Hand or Two in the Bush: Choosing from Simultaneously versus Sequentially Presented Options"

Jennifer Aaker, Kathleen Vohs, Cassie Mogilner "Are Non-Profits Too Soft? Are For-Profits Too Cold? Why People Want to Buy from For-Profits (and How to Change Perceptions of Non-Profits)"

Publications

Cassie Mogilner, Jennifer Aaker, (2009), "The Time vs. Money Effect: Shifting Product Attitudes and Decisions through Personal Connection", Journal of Consumer Research

Cassie Mogilner, Tamar Rudnick, Sheena Iyengar, (2008), "The Mere Categorization Effect: How the Presense of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction", Journal of Consumer Research

Cassie Mogilner, Jennifer Aaker, Ginger Pennington, (2008), "Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention", Journal of Consumer Research

In The News

Time vs. Money: Analyzing Which One Rules Consumer Choices, Knowledge@Wharton, 09/17/2009

Marketing Lessons from the Lemonade Stand, Inc., 04/09/2009

Does Happiness Have a Price Tag?, CBS MoneyWatch.com, 04/01/2009

Why to Tie Marketing to Time, Not Money, The Wall Street Journal, 03/24/2009

The Way the Brain Buys, The Economist, 12/18/2008

View More

Cassie Mogilner
700 Jon M. Hunstman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104-6340
Phone: (215) 898-1228
Fax: (215) 898-2534
mogilner@wharton.upenn.edu

Research Interests: Time, Money, and Hapiness: Satisfaction from Choice; Consumer-Brand Relationships

Last Modified September 18, 2009