Cassie Mogilner
766 Jon M. Hunstman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA19104-6340
Phone: (215) 898-1228
Fax: (215) 898-2534
mogilner@wharton.upenn.edu
766 Jon M. Hunstman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA19104-6340
Phone: (215) 898-1228
Fax: (215) 898-2534
mogilner@wharton.upenn.edu
Research Interests:
Time, Money, and Happiness: Chooser Satisfaction; Consumer-Brand Relationships
Cassie Mogilner Professor Cassie Mogilner studies happiness, focusing on the role of time and money. Her research examines such questions as how thinking in terms of time (rather than money) influences consumers’ attitudes towards products and brands; how individuals’ daily choices and behavior are influenced by thoughts of time and money; and how the meaning of happiness changes over the course of one’s lifetime. Across these inquiries, her findings highlight the high level of happiness that stems from personally connecting with people and with one’s products. Professor Mogilner also studies decision making, examining how factors in the choice context (e.g., categorization and the simultaneous vs. sequential presentation of options) can influence the level of satisfaction that individuals experience from the choices they make. Professor Mogilner’s research articles have been published in the top-tier academic journals, Psychological Science, Journal of Consumer Research, and Social Psychology and Personality Science. Popular accounts of her work have appeared in such publications as The Economist, New York Times, The Wall Street Journal, and The Washington Post. Professor Mogilner teaches Strategic Brand Management, MKTG 278 & MKTG 778. She earned her PhD in Marketing from Stanford and her BA from Columbia as a psychology major.
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| Current Research Papers | ||
| Cassie Mogilner, Baba Shiv, Sheena Iyengar, Hope from Choosing among Sequentially (vs. Simultaneously) Presented Options Reduces Choice Commitment and Satisfaction | ||
| Cassie Mogilner, Zoe Chance, Michael Norton, Giving Time Gives You Time | ||
| Cindy Chan, Cassie Mogilner, Experiential Gifts Are Socially Connecting | ||
| Francesca Gino, Cassie Mogilner, Time, Money, and Morality: How Focusing on Time, Rather than Money, Decreases Dishonest Behavior | ||
| Cassie Mogilner, Barbara Mellers, The Happy Life: The Balance between Wants and Shoulds | ||
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| Publications | ||
| Cassie Mogilner, Jennifer Aaker, Sep Kamvar (2011), How Happiness Affects Choice, Journal of Consumer Research | ||
| Cassie Mogilner, Sep Kamvar, Jennifer Aaker (2011), The Shifting Meaning of Happiness, Social Psychological and Personality Science | ||
| Jennifer Aaker, Melanie Rudd, Cassie Mogilner (2011), If Money Doesn’t Make You Happier, Consider Time, Journal of Consumer Psychology | ||
| Cassie Mogilner (2010), The Pursuit of Happiness: Time, Money, and Social Connection, Psychological Science | ||
| Jennifer Aaker, Kathleen Vohs, Cassie Mogilner (2010), Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter, Journal of Consumer Research | ||
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| In The News | ||
| Are We Happy Yet? Depends on How We Define It, Wall Street Journal, 12/14/2011 | ||
| Trading on Happiness, The Times of India, 12/11/2011 | ||
| If Money Doesn't Make You Happy, Consider Time, Forbes India, 07/11/2011 | ||
| Love Your Weekends Again, ABC News, 05/09/2011 | ||
| Why We Strive for Money Over Time--and Why It's a Mistake, TIME Magazine, 10/11/2010 | ||
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| Awards | ||
| Undergraduate Excellence in Teaching Award, 2011 | ||
| Ferber Award, Honorable Mention, 2010 | ||
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Knowledge@Wharton  |
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| Research Roundup: Online Product Reviews, Happiness and Choice, CEO Stock Options and the Hunger for Distinctiveness (10/26/2011) | ||
| No Longer Simply 'Chic,' Cheap Is Now a Badge of Honor (09/28/2011) | ||
| Logo Overhaul: Will Customers Still Answer the Siren Call of Starbucks? (02/02/2011) | ||
| Gross Domestic Happiness: What Is the Relationship between Money and Well-being? (01/19/2011) | ||
| Surviving Silly Bandz: Prolonging the Shelf Life of Fads (07/21/2010) | ||
| 'Warm' or 'Competent'? What Happens When Consumers Stereotype Nonprofit and For-profit Firms (02/03/2010) | ||
| Time vs. Money: Analyzing Which One Rules Consumer Choices (09/16/2009) | ||
| Technological Evolution Stirs a Publishing Revolution (08/05/2009) |
