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Talya Miron-Shatz
Lecturer in Marketing
Talya Miron-Shatz studies decision making and its applications, which extend to the evaluation of experiences, as well as to the consumer and medical domains. She has a Ph.D. in Psychology from the Hebrew University; her dissertation dealt with the persistence of preliminary information in judgment despite various debiasing interventions. This work focused on the differences between lay and expert judgment, the experts being human resource managers. It was a disillusioning lesson on the limits of expertise. She is a Research Scholar at the Center for Health and Wellbeing at the Woodrow Wilson School of Public and International Affairs, Princeton University. Her main focus is medical decision making, specifically the way patients and health professionals alike comprehend medical numeric information. Along with Glyn Elwyn, MD, she is developing a measure for evaluating patient decision processes. Patients are, if often inadvertently, consumers, who need to make knowledgeable choices, aligned with their preferences. Miron-Shatz's blog, Baffled by Numbers, provides insights into patients' and health care professionals' challenges.
She examines discrepancies between experiences and evaluations with Daniel Kahneman. Her other projects deal with comparative consumption examining hypothetical choices along with housing purchasing decisions.
Being a trained organizational psychologist, she headed a personnel selection and project evaluation unit for a large organization. She has written several novels with Ariel Shatz.
Dr. Miron-Shatz was invited to speak at Sanford-Bernstein's 4th Annual Quantitative Conference, as well as at the Annual Conference of the National Association of Genetic Counselors. She often speaks at the Sarah Lawrence College, as well as at the Mount Sinai Medical Center in NY.
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