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Renana Peres
Visiting Assistant Professor

Dr. Renana Peres's marketing research focuses on complex systems and the evolution of markets for new products. She earned an M.Sc. in physics (cum laude) from the Hebrew University of Jerusalem, and MBA (cum laude) and Ph.D. in marketing from the Recanati Graduate School of Business, Tel Aviv University. She has published in the Journal of Marketing Research , Journal of Marketing and the International Journal of Research in Marketing. She is a member of the editorial board of the International Journal of Research in Marketing.

Dr. Peres was the founder and the first CEO of Persay, a hi-tech firm that develops systems and technologies that perform voice-based authentication of subscribers in applications of direct banking, telecommunication, and e-commerce.

Publications

Eitan Muller, Renana Peres, Vijay Mahajan, (2009), "Innovation Diffusion and New Product Growth Models: A Critical Review and Research Directions", International Journal of Research in Marketing

Gary Lilien, Rajdeep Grewal, Doug Bowman, Min Ding, Abbie Griffin, V Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, (2009), "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda", Marketing Letters

Eitan Muller, Renana Peres, Vijay Mahajan, (2009), Innovation Diffusion and New Product Growth, MSI Working Series

Stefan Stremersch, Eitan Muller, Renana Peres, (2009), "Does New Product Growth Accelerate Across Technology Generations?", Marketing Letters

Barak Libai, Eitan Muller, Renana Peres, (2009), "The Role of Within-Brand and Cross-Brand Communications in Competitive Growth", Journal of Marketing, 73, issue 3, pp. 19-34.

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Renana Peres
700 Jon M. Hunstman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215)898-7777
Fax: (215) 898-2534
peresren@wharton.upenn.edu

Wharton Page

Research Interests: Complexity research and use of agent-based models for exploring market growth; Innovation diffusion and the evolution of markets for new products; New product development; Industrial and high-tech marketing

Current Projects:
The social value of opinion leaders during the diffusion of a new product. Growth across technology generations.Hierarchical social networks. The diffusion of fashion.

Last Modified September 18, 2009