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Geeta Menon
Laura and John J. Pomerantz Professor of Marketing

Professor Geeta Menon joined the Marketing faculty at Wharton in 2008. Prior to this, she was on the faculty at New York University’s Stern School of Business for 18 years, where she served as the Marketing Department chair for four and a half years. She received her Ph.D. in Business Administration (minor, social psychology) from the University of Illinois at Urbana-Champaign in 1991.

Her research interests include the study of consumer memory and information processing in the contexts of survey methodology, advertising of health information and risk perception. Her work has been published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research and Organizational Behavior and Human Decision Processes. She is on the editorial review boards of Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research and Journal of Public Policy and Marketing. She served on the Policy Board of the Journal of Consumer Research, and is currently serving a second term as an Associate Editor for the journal. She is also an Associate Editor at the Journal of Marketing Research.

She has been an active participant in the Association for Consumer Research over the last two decades, having served on the Program Committee several times, co-chaired the 2004 annual conference, and served on the Board of Directors in the role of Treasurer (elected) in 2006; she is currently the President-elect of the association, and will serve as President in 2010.

She has taught graduate and undergraduate courses in marketing research, and more recently has focused her teaching efforts on the full-time MBA core course in marketing. She also teaches a behavioral doctoral seminar on consumer information processing in marketing and enjoys mentoring doctoral students. She has won the Citibank Award for excellence in teaching at Stern.

Publications

Ellie Kyung, Geeta Menon, Yaacov Trope (2009), "Reconstruction of Things Past: Why do Some Memories Feel so Close and Others so Far Away?", Journal of Experimental Social Psychology

Geeta Menon, Ellie Kyung, Nidhi Agrawal (2009), "Biases in Social Comparisons: Optimism or Pessimism?", Organizational Behavior and Human Decision Processes, 39-52

Geeta Menon, Priya Raghubir, Nidhi Agrawal (2008), "Health Risk Perceptions and Consumer Psychology", The Handbook of Consumer Psychology, edited by Curtis Haugtvedt, Paul Herr and Frank Kardes, 981-1010

Manoj Thomas, Geeta Menon, (2007), "When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence", Journal of Marketing Research, 401-409

Nidhi Agrawal, Geeta Menon, Jennifer Aaker (2007), "Getting Emotional about Health", Journal of Marketing Research, 100-113

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Geeta Menon
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 898-5404
Fax: (215) 898-2534
gmenon@wharton.upenn.edu

Wharton Page

Research Interests: Consumer memory and information processing, with domain-specific interests in questionnaire construction and survey design, judgments of risk and perceptions of control and advertising of health-related information.

Current Projects:
"The Neural Correlates of Effective Drug Prevention Messages" (NIH funded) with David Heeger, Uri Hasson, Eric Greenleaf, Tom Meyvis and Vicki Morwitz

Last Modified September 18, 2009