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Maria Ana Vitorino
Assistant Professor of Marketing


Professor Vitorino's research interests include firms’ pricing strategy, consumer-choice models and using game-theoretic models to explain the strategic impact of firms’ entry decisions. Broadly, she is interested in empirical applications of statistics and economic models of industrial organization to marketing.

The emphasis of her dissertation research is on the effects of firm entry on market structure. Specifically, she investigates how firms’ interactions affect the composition of geographically concentrated groups of retailers (i.e. clusters). Her current empirical application focuses on the Shopping Center Industry.

Current Research Papers
Maria Ana Vitorino "Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry"

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Publications
J.P. Dubé, Günter Hitsch, Peter Rossi, Maria Ana Vitorino, (2008), "Category Pricing with State Dependent Utility", Marketing Science,  27 (3), 417-429

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In The News
NEOS finds a new application in computational economics, Argonne National Laboratory News, 08/22/2007

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Awards
INFORMS Doctoral Consortium Fellow,  2005
Kilts Center Fellow, Graduate School of Business, University of Chicago,  2007
AMA-Sheth Doctoral Consortium Fellow,  2007
Alden G. Clayton Doctoral Dissertation Proposal Competition,  2007

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Conference Presentations

“Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry", 14th International Conference on Computing in Economics and Finance, Paris, June 2008

“Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry," Quantitative and Marketing Economics (QME) Conference, Chicago, October 2007

“Category Pricing with State Dependent Utility,” Marketing Science Conference, Emory University, June 2005

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Vitorino Maria Ana
Maria Ana Vitorino
700 Jon M. Huntsman Hall 3730 Walnut Street
University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 746-2369
Fax: (215) 898-2534
vitorino@wharton.upenn.edu

 


Last Modified September 18, 2009