748 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA19104
Phone: (215) 746-2369
Fax: (215) 898-2534
vitorino@wharton.upenn.edu
Maria Ana Vitorino Professor Vitorino's research interests include firms’ pricing strategy, consumer-choice models and using game-theoretic models to explain the strategic impact of firms’ entry decisions. Broadly, she is interested in empirical applications of statistics and economic models of industrial organization to marketing. Professor Vitorino also does research in the intersection of Marketing and Finance. More specifically, she is interested in understanding how firm value is affected by Marketing activities such as Advertising.
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| Current Research Papers | ||
| Frederico Belo, Xiaoji Lin, Maria Ana Vitorino (2012), Brand Capital and Firm Value, (authors listed in alphabetical order), Submitted | ||
| Maria Ana Vitorino (2011), Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model, Management Science, Under third-round | ||
| Katja Seim, Maria Ana Vitorino (2011), Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation, (authors listed in alphabetical order) | ||
| David Muir, Katja Seim, Maria Ana Vitorino (2011), Market Size, Quality, and Competition: Evidence from Driving Schools, (authors listed in alphabetical order) | ||
| Qiaowei Shen, Maria Ana Vitorino, Dynamics of Demand for Tied Goods | ||
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| Publications | ||
| Maria Ana Vitorino (2011), Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry, Journal of Marketing Research, Forthcoming | ||
| J.P. Dubé, Günter Hitsch, Peter Rossi, Maria Ana Vitorino (2008), Category Pricing with State Dependent Utility, Marketing Science, 27 (3), 417-429 (authors listed in alphabetical order) | ||
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| In The News | ||
| NEOS finds a new application in computational economics, Argonne National Laboratory News, 08/22/2007 | ||
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| Awards | ||
| John D.C. Little Best Paper Award (Finalist), "Category Pricing with State Dependent Utility", 2008 | ||
| Alden G. Clayton Doctoral Dissertation Proposal Competition, 2007 | ||
| AMA-Sheth Doctoral Consortium Fellow, 2007 | ||
| Kilts Center Fellow, Graduate School of Business, University of Chicago, 2007 | ||
| INFORMS Doctoral Consortium Fellow, 2005 | ||
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| Recent Presentations
(Scheduled) "Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation,” Portuguese Competition Authority, 2012 "Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation,” INSEAD, January 2012 "The Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model,'' Finance Department Brown Bag Series, University of Pennsylvania - Wharton, November 2011 "Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation,” University of Texas at Austin, September 2011 "Brand Capital, Firm Value and Asset Returns,'' Society for Economic Dynamics Annual Meeting, Belgium, July 2011 (presented by Frederico Belo) | ||
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Knowledge@Wharton  |
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| Research Roundup: Team Performance, Demystifying Market Composition and the Reality vs. Hype of Sponsored Search (01/18/2012) |
