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Gal Zauberman
Associate Professor of Marketing

Professor Gal Zauberman studies consumer behavior, time in judgment and decision making, and memory for emotions and choice. In his research, Professor Zauberman focuses on factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in judgment and decision making. On this topic, Zauberman examines the psychological mechanisms that govern the way people develop preferences for outcomes in the future. He also studies how the pattern of a sequence of outcomes over time affects people's evaluation of a consumption sequence. More recently, he began work on how people evaluate forthcoming activities and how these activities affect their special memories for past events. The key idea is that people choose activities not just because of their immediate enjoyment, but because of how they relate to previous special memories.

Professor Zauberman's research has been published in top-tier academic journals including the Journal of Consumer Research, Journal of Experimental Psychology: General, the Journal of Marketing Research, Management Science, and Psychological Science. His work received international media coverage, including the New York Times, Scientific American, and others. He has won several awards and honors, among them the Early Career Award for Distinguished Contributions to Consumer Psychology, Young Scholars Program of the Marketing Science Institute and an honorable mention for the Association of Consumer Research's Robert Ferber Award. His teaching interests include courses in Consumer Behavior, Internet Marketing, Marketing Management and Marketing Research.

Professor Zauberman received his PhD in Marketing from Duke University (2000) and his B.A. in Economics and Psychology from The University of North Carolina, Chapel-Hill (1994).

Current Research Papers

James R. Bettman, Selin Malkoc, Gal Zauberman "It Is in the Mindset! The Effect of Processing Specificity on Consumer Impatience"

Publications

Gal Zauberman, B. Kyu Kim, Selin Malkoc, James R. Bettman, (2009), "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences", Journal of Marketing Research, 46(4). 543-556.

Gal Zauberman, Rebecca K. Ratner, B. Kyu Kim, (2009), "Memories as Assets: Strategic Memory Protection in Choice over Time", Journal of Consumer Research, 35 (5). 715-728.

Min Zhao, Steve Hoeffler, Gal Zauberman, (2007), "Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts", Journal of Marketing Research, 44 (2), 379-388.

John G. Lynch, Gal Zauberman, (2007), "Construing Consumer Decision Making", Journal of Consumer Psychology, 17 (2), 107-112.

Selin Malkoc, Gal Zauberman, (2006), "Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon", Journal of Marketing Research, 43 (4), 618-627.

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Awards

Early Career Award for Distinguished Contributions to Consumer Psychology, 2007

MSI - Young Scholars Program, 2005

Recognition of Excellence in Undergraduate Teaching, 2004

Robert Ferber Award, Honorable Mention, 2004

R.J. Reynolds Fund Award - Junior Faculty Development Award, 2004

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Current Projects

Perceived slack and mental representation in choice over time, and Memory protection of hedonic experiences

Gal Zauberman
700 Jon M. Huntsman Hall 3730 Walnut Street
University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 573-0558
Fax: (215) 898-2534
zauberman@wharton.upenn.edu

Research Interests: Consumer Behavior, Judgment and Decision-Making, Time and Decisions, Experiences Over Time, Memory for Emotions and Choice.

Current Projects:
Perceived slack and mental representation in choice over time, and Memory protection of hedonic experiences

Last Modified September 18, 2009