765 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA19104
Phone: (215) 573-0558
Fax: (215) 898-2534
zauberman@wharton.upenn.edu
Perceived slack and mental representation in choice over time, and Memory protection of hedonic experiences
Gal Zauberman Professor Gal Zauberman studies consumer behavior, time in judgment and decision making, and memory for emotions and choice. In his research, Professor Zauberman focuses on factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in judgment and decision making. On this topic, Zauberman examines the psychological mechanisms that govern the way people develop preferences for outcomes in the future. He also studies how the pattern of a sequence of outcomes over time affects people's evaluation of a consumption sequence. More recently, he began work on how people evaluate forthcoming activities and how these activities affect their special memories for past events. The key idea is that people choose activities not just because of their immediate enjoyment, but because of how they relate to previous special memories. Professor Zauberman's research has been published in top-tier academic journals including the Journal of Consumer Research, Journal of Experimental Psychology: General, the Journal of Marketing Research, Management Science, and Psychological Science. His work received international media coverage, including the New York Times, Scientific American, and others. He has won several awards and honors, among them the Early Career Award for Distinguished Contributions to Consumer Psychology, Young Scholars Program of the Marketing Science Institute and an honorable mention for the Association of Consumer Research's Robert Ferber Award. His teaching interests include courses in Consumer Behavior, Internet Marketing, Marketing Management and Marketing Research. Professor Zauberman received his PhD in Marketing from Duke University (2000) and his B.A. in Economics and Psychology from The University of North Carolina, Chapel-Hill (1994). He is also a member of the graduate faculty of the Psychology Department at Penn.
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| Current Research Papers | ||
| Selin Malkoc, Gal Zauberman, James R. Bettman, It Is in the Mindset! The Effect of Processing Specificity on Consumer Impatience | ||
| B. Kyu Kim, Gal Zauberman, James R. Bettman, Time Embedded in Space: The Influence of Space-time Interdependence on Anticipatory Time Perception and Temporal Discounting | ||
| B. Kyu Kim, Gal Zauberman, Can Victoria’s Secret Change the Perception of Future Time? Sexually-arousing Images, Anticipatory Time Perception, and Intertemporal Preferences for Monetary Rewards | ||
| Leonard Lee, Michelle Lee, Gal Zauberman, Preference Stability for Time versus Money | ||
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| Publications | ||
| J. Wesley Hutchinson, Gal Zauberman, Robert Meyer (2010), On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice, Marketing Science, Forthcoming. | ||
| Gal Zauberman, Jonathan Levav, Kristin Diehl, Rajesh Bhargave (2010), 1995 Feels so Close Yet so Far: The Effect of Event Markers on the Subjective Feeling of Elapsed Time, Psychological Science, 21(1), 133-139. | ||
| B. Kyu Kim, Gal Zauberman (2009), Perception of Anticipatory Time in Temporal Discounting, Journal of Neuroscience, Psychology, and Economics, 2(2), 91-101. | ||
| Gal Zauberman, B. Kyu Kim, Selin Malkoc, James R. Bettman (2009), Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences, Journal of Marketing Research, 46(4). 543-556. | ||
| Gal Zauberman, Rebecca K. Ratner, B. Kyu Kim (2009), Memories as Assets: Strategic Memory Protection in Choice over Time, Journal of Consumer Research, 35 (5). 715-728. | ||
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| In The News | ||
| Time Management, NPR Radio, WHYY - Radio Times, 01/15/2010 | ||
| Where Did the Time Go? Do Not Ask the Brain, New York Times, 01/04/2010 | ||
| Carpe Diem? Maybe Tomorrow, New York Times, 12/28/2009 | ||
| Future Shock Concept Gets a Personal Twist, New York Times, 02/22/2005 | ||
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| Awards | ||
| Paul E. Green Award, 2010 | ||
| Early Career Award for Distinguished Contributions to Consumer Psychology, 2007 | ||
| MSI - Young Scholars Program, 2005 | ||
| Robert Ferber Award, Honorable Mention, 2004 | ||
| Recognition of Excellence in Undergraduate Teaching, 2004 | ||
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| Current Projects Perceived slack and mental representation in choice over time, and Memory protection of hedonic experiences | ||
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