Marketing Department

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Terence Oliva
Adjunct Professor in Marketing

Professor of Marketing FSBM Senior Research Fellow Irwin L. Gross eBusiness Teaching Fellow II. Personal. A. Birth: February 21, 1943 B. Place Rochester, New York. III. Education. A. B.A. St. Mary's College, California - June, 1964. Major: Mathematics/Art (Double Major). Minor: Philosophy and Literature of the Western World. B. Certif. United States Air Force - March, 1966. 7-month Aircraft Maintenance Management School. C. M.B.A. California State University at Fresno - June, 1971. Area of Emphasis: Organization Theory. D. Ph.D. University of Alabama - August 1974. Major Field: Operations Management. Minors: Marketing and Economics.

Publications

R. Lange, S. McDade, Terence A. Oliva, (2004), "The Estimation of a Cusp Model to Describe the Adoption of Word for Windows", 15-32

S. McDade, Terence A. Oliva, J. Pirsch, (2002), "The Organizational Adoption of High-Technology Products ‘For Use’: Effects of Size, Preference and Radicalness of Impact", 441-456

R. Lange, S. McDade, Terence A. Oliva, (2001), "Technological Choice and Network Externalities: A Catastrophe Model Analysis of Firm Software Adoption for Competing Operating Systems", Vol.12, 1 pp. 29-57

R. Lange, S. McDade, Terence A. Oliva, (2000), "An Algorithm for Estimating Multivariate Catastrophe Models: GEMCAT II", Vol, 4,3, pp. 137-164

D. Lancioni, Terence A. Oliva, M. Smith, (2000), "The Role of the Internet In Supply Chain Management", Vol. 29, pp. 45-56

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Awards

Andrisani-Frank FSBM Undergraduate Teaching Award, 1994

Temple University Lindback Award for Distinguished Teaching, 2001

Sigma Kappa Phi Teacher of the Year Award, 2000

Sigma Kappa Phi Teacher of the Year Award, 1998

Tenured Faculty Teaching Award for the Department of Marketing, 1997

Terence Oliva
Fox School of Business
327 Speakman Hall
Philadelphia , PA 19104
Phone: (215) 898-2534
olivat@wharton.upenn.edu

Last Modified September 18, 2009