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Suzanne Diamond
Lecturer in Marketing
Suzanne Diamond founded The Diamond Group, Ltd. in 1996 after 15 years of agency, product management and research experience with consumer and financial services.
The Diamond Group, Ltd. has extensive experience working with the leading television, newspaper, Internet, technology and financial companies. Through focus groups, in-depth interviews, competitive intelligence and in-home observational research, The Diamond Group has provided insight for ABC Television Networks, NBC-Universal, Comcast, FOX Broadcasting Company, FX, Starz Entertainment Group, TV Guide Magazine and the New York Times.
The Diamond Group provides expertise in audience segmentation, barrier analysis, brand development, brand assessment, corporate image, concept development, consumer behavior, ethnographic research, needs assessment, new market development, product reintroduction/redesign/ repositioning, market strategy, usability studies and competitive intelligence.
A graduate of the Wharton School of Business, Ms. Diamond has an extensive background understanding the marketing of intangibles and services. She has been featured on CNBC moderating group discussions and providing analysis on leading brands. She continues to create new research techniques to probe audience and customer attitudes, lifestyle, motivations, and decision making processes. Ms. Diamond also brings a thorough understanding of quantitative research and database analysis to her qualitative studies. Because of this, she is able to work with clients beyond the scope of a project, to assist with strategy, and to ensure that recommendations are actionable and practical.
Ms. Diamond’s career spans consumer and copy research experience at Young & Rubicam, product management and research at the New Jersey State Lottery, sales of demographic and target marketing systems for National Decision Systems, listing Canadian firms on the American Stock Exchange, and all aspects of equity and options marketing to investors, brokers, and trading firms nationwide for the Philadelphia Stock Exchange. Ms. Diamond left the PHLX to begin The Diamond Group in 1996.
Ms. Diamond, a Lecturer in Marketing at the Wharton School, has been published in, “The Psychology of Fashion: From Conception to Consumption”. She also wrote and helped produce the videotape, “How to Optimize Your Stock Portfolio with Options”. A member of the AMA, QRCA, CTAM, CPSI, and the Wharton Alumni Association, Ms. Diamond was a Board member of Bread Upon the Water and The Career Wardrobe. Today, she works with a number of nonprofit organizations and coordinates service learning projects with elementary school students to benefit Philadelphia area charities.
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