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Keith Niedermeier
Lecturer in Marketing

Current Research Papers

Y. Fujikawa, W. T. Ross, Jr., Keith Niedermeier "Inaction Inertia and the Role of Experienced and Anticipated Regret"

Publications

Keith Niedermeier, (2006), "Heightening adolescent vigilance towards alcohol advertising to forestall alcohol usage", Journal of Public Policy & Marketing, 25, 147-159

Y. Fujikawa, W. T. Ross, Keith Niedermeier, (2003), "Betrayal in Consumer-Retailer Relationships", Presented at a special topics session at the Association for Consumer Research Conference, Toronto, ON.

N. l. Kerr, I. A. Horowitz, Keith Niedermeier, (2001), "The Law's Quest for Impartiality: Juror Nullification", Brooklyn Law Review, 66, 1207-1249

I. A. Horowitz, N.l. Kerr, Keith Niedermeier, (2001), "Exceptions to the Rule: The Effects of Remorse, Status, and Gender on Decision Making", Journal of Applied Social Psychology, 31, 604-623

M.F. Kaplan, N.l. Kerr, Keith Niedermeier, (2000), "On the virtues of assuming minimal information processing in groups", Group Processes and Intergroup Relations, 3, 203-217

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In The News

U. Penn professors use Facebook to stay in touch with students, The New York Times, 10/12/2007

Marketing strategies for the teen market, Economic Times, 03/29/2006

In living color: Everything from appliances to power tools are now available in kitschy colors., Centre Daily Times, 01/14/2001

Words that say “convict.”, Psychology Today, 10/01/1999

Awards

Wharton MBA Excellence in Teaching Award, 2005

William G. Whitney Award for Distinguished Undergraduate Teaching, 2006

Thomas C. Kinnear/Journal of Public Policy & Marketing Award, 2008

Teaching Interests (Undergraduate or Graduate)

Consumer Behavior

Advertising and Promotion

Marketing Research

Public Relations

Statistics

Services Marketing

Keith Niedermeier
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia , PA 19104
Phone: (215) 898-1700
Fax: (215) 898-2534
keith1@wharton.upenn.edu

Research Interests: Dr. Niedermeier's research interests can be broadly categorized as consumer decision making. Specifically, he is researching issues related to mental simulation, counterfactual thinking, consumer expectations, betrayal and regret. Additionally, he is doing work on the role of possessions in self-concept and the use of persuasion knowledge to combat alcohol use in adolescents.

Last Modified September 18, 2009