Jerry (Yoram) Wind
773 Jon M. Huntsman Hall
University of Pennsylvania
3730 Walnut Street
Philadelphia, PA19104
Phone: (215) 898-8267
Fax: (215) 898-1703
windj@wharton.upenn.edu
Personal Website
773 Jon M. Huntsman Hall
University of Pennsylvania
3730 Walnut Street
Philadelphia, PA19104
Phone: (215) 898-8267
Fax: (215) 898-1703
windj@wharton.upenn.edu
Personal Website
Research Interests:
Marketing strategy; new product and business development; global marketing strategy; marketing-driven corporate strategy; growth strategies
Current Projects:
The Future of Advertising; Growth Strategies; Toward a New Theory of the Firm; Competing in a Flat World: Lessons from Li & Fung; Creativity; Rethinking the Board.
The Future of Advertising; Growth Strategies; Toward a New Theory of the Firm; Competing in a Flat World: Lessons from Li & Fung; Creativity; Rethinking the Board.
Jerry (Yoram) Wind Professor Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, and has lectured in over 50 universities world wide. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. His 2004 book The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person's mental models can distort perceptions, creating both limits and opportunities. Professor Wind is the founding editor of Wharton School Publishing, a joint venture with Pearson and has published 25 books in the first 18 months. Over the years he has served as editor-in-chief of the Journal of Marketing, the policy boards of the Journal of Consumer Research and Marketing Science, the editorial boards and guest editor of all the major marketing journals. He is the recipient of numerous academic awards, including the three major marketing awards, The Charles Coolidge Parlin Award, the AMA/Irwin Distinguished Educator Award, and the Paul D. Converse Award. Professor Wind teaches MBA courses in Marketing Strategy, Marketing Methods and Applications for Business Consulting, and a new course in creativity. Professor Wind received his PhD from Stanford University and his MA and BS degrees from The Hebrew University in Jerusalem.
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| Current Research Papers | ||
| Jerry (Yoram) Wind, Abba Kreiger (2008), Beyond Product Substitution: The Impact of Satellite Radio on Sale of CDs and Music Downloads, Working Paper | ||
| Wayne S. Desarbo, Rajdeep Grewal, Jerry (Yoram) Wind (2006), Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition, Strategic Management Journal, 101-129 | ||
| Jerry (Yoram) Wind, Abba M. Krieger, Paul E. Green (2006), Applying Conjoint Analysis to Legal Disputes: A Case Study, Wharton School Working Paper | ||
| Jerry (Yoram) Wind (2005), The Silver Lining: Seeing Opportunities in Risk, Presented at the Conference in Honor of Paul Kleindorfer on Recent Advances in Operations and Risk Management, Philadelphia, 5 May 2005. | ||
| Jerry (Yoram) Wind, Colin Crook (2005), Expanding Your Peripheral Vision by Embracing New Mental Models, Wharton School Working Paper | ||
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| Publications | ||
| Jerry (Yoram) Wind (2011), Yoram (Jerry) Wind's Contributions to Marketing", Review of Marketing Research Special Issue: Marketing Legends, Vol. 8, 269-315 | ||
| Jerry (Yoram) Wind (2010), Rethinking Innovation, The Marker (Israel), October, 2010, 40-41 | ||
| Jerry (Yoram) Wind, Robert Thomas (2010), Organizational Buying Behavior in an Interdependent World, Journal of Global Academy of Marketing Science (JGAMS) | ||
| Stephen D. Rappaport, Jerry (Yoram) Wind (2010), The End of Listening As We Know It: From Market Research Projects to Enterprise Value Creator, Listen First! Turning Social Media Conversations into Business Advantage: A Playbook from the Advertising Research Foundation | ||
| Jerry (Yoram) Wind (2010), Insights and Impact: 20th Anniversary Report of the SEI Center for Advanced Studies in Management | ||
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| In The News | ||
| Wharton's Jerry Wind Predicts the Future of Advertising, IESE Insight, 05/19/2010 | ||
| Future of Advertising Project, VMarketing China Magazine, 04/01/2010 | ||
| New Year, New Look for Google for Advertisers, Google Agency Ad Solutions Blog, 01/13/2010 | ||
| Listing of The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, KYW News Radio 1060, 11/01/2009 | ||
| World Series a marketing windfall for Philadelphia, Philly.Com, 10/27/2009 | ||
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| Awards | ||
| Buck Weaver Award, 2007 | ||
| Honorary Fellow of the Decade, Interdisciplinary Center, Herzliya (Israel), 2004 | ||
| The 2003 Elsevier Science Distinguished Scholar Award of the Society for Marketing Advances, 2003 | ||
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| Wharton Fellows Goes beyond traditional executive development. It is a lifelong-learning network designed by and for senior leaders, focusing on transformation leadership and offering relevancy, networking and exclusivity. There are currently more than 200 senior executives (CEOs, C-levels and other top executives who are leading major transformations) from around the world in the network. It has a modular structure of short, focused 2½-day "master classes" in critical locations around the world. This structure offers top executives choice and customization. Master classes allow executives to get inside of top global organizations and engage in high-level discussions with senior leaders and our faculty experts. In between these master classes is a rich peer network for ongoing decision support and dialogue. The program redefines executive education by offering deep, results-oriented just-in-time knowledge on critical emerging issues. Typically, between 30 and 50 top executives attend a master class. | ||
| Wharton School Publishing A joint venture of the Wharton School and Pearson, cultivates thought leading authors who provide a deep understanding of the changes in the our world and their implications, who help readers acquire new ways to evaluate business and environmental challenges, and who provide practical applications and solutions in finance, management and strategy. Because finding and selecting the right books is difficult, we provide readers the guarantee of The Wharton School of the University of Pennsylvania that all books meet the standards for quality set by our Editorial Board. This Wharton seal of approval assures readers that every topic is timely, relevant and important, conceptually sound or empirically based and implementable. And, books and management tools are available in multiple formats - books, audio books, electronically - to fit the learning preferences of every reader. | ||
| The SEI Center for Advanced Studies in Management The Wharton School’s SEI Center for Advanced Studies in Management, the first “think tank” for the future of management education, is dedicated to understanding the unfolding global business environment and the education demanded to meet its challenges. The Center sponsors research to identify drivers of change, the forces that will shape the corporation and the requirements for future success. The Center has disseminated its results through publishing and translated its insights into curricular innovations on many levels, from MBAs to senior executives. Overall, the Center helps students and executives prepare today for future success in a rapidly changing world. | ||
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Knowledge@Wharton  |
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| Ten Years After 9/11 -- Risk Management in the Era of the Unthinkable (09/10/2011) | ||
| New Retail Strategies: Offering a Better Fit for Today's Careful Consumers (08/31/2011) | ||
| Google's Jim Lecinski on What the 'Zero Moment of Truth' Means for Marketers (08/05/2011) | ||
| 'Not for Free': Saul J. Berman on Creating New Revenue Models (07/22/2011) | ||
| More Than Virtual: Marketing the Total Brand 'Experience' (06/07/2011) | ||
| 'The Democratization of Fashion': William Fung and Vera Wang on the Implications of Going Global (04/13/2011) | ||
| Building a Brand on the Smell of Mom's Kitchen: How Panera Found Success in a Down Economy (03/30/2011) | ||
| Forging Deals with U.S. Partners: A Case of Mutual Benefit (01/12/2011) | ||
| Israel's PicScout: Where Risk-Taking and Entrepreneurial Drive Are Part of the DNA (01/12/2011) | ||
| Israel's PicScout: Where Risk-taking and Entrepreneurial Drive Are Part of the DNA (09/16/2010) |
