J. Wesley Hutchinson
746 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA19104
Phone: (215) 898-6450
Fax: (215) 898-2534
jwhutch@wharton.upenn.edu
Personal Website
746 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA19104
Phone: (215) 898-6450
Fax: (215) 898-2534
jwhutch@wharton.upenn.edu
Personal Website
Research Interests:
Consumer and managerial decision making, particularly the interrelationships among attention, learning, confidence, decision making, and expertise in repeated choice environments.
Current Projects:
Modeling information search in memory and in the external environment, the role of visual attention in point-of-purchase marketing activities, consumer reactions to aesthetic aspects of product design, intuitive statistical reasoning as part of decision making, statistical models of jointly observed choice, latency and confidence, and heterogeneity in human decision processes.
Modeling information search in memory and in the external environment, the role of visual attention in point-of-purchase marketing activities, consumer reactions to aesthetic aspects of product design, intuitive statistical reasoning as part of decision making, statistical models of jointly observed choice, latency and confidence, and heterogeneity in human decision processes.
J. Wesley Hutchinson Wes Hutchinson is Stephen J. Heyman Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania. His research focuses on consumer and managerial decision making, particularly the interrelationships among attention, learning, confidence, decision making, and expertise in repeated choice environments. His recent research projects include modeling the effects of visual attention at the point of purchase on in-store decisions using eye-tracking data, developing new measures of consumer responses to advertising, mass customization of product aesthetics, and intuitive statistical reasoning as part of decision making. A past president of the Association for Consumer Research, Professor Hutchinson has published articles in a variety of top-tier journals in business and psychology. He is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science, and he has won several academic awards. Professor Hutchinson’s teaching interests include courses in New Product Development (UG and MBA), the Social Impact of Marketing (UG and MBA), Research Methods (PhD), and teaching Essentials of Marketing for Wharton’s Executive Education program. He received his PhD in psychology from Stanford University and his BS in psychology from Duke University. Significant personal failures include never really learning to speak Spanish or play the guitar, among others too numerous to list.
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| Current Research Papers | ||
| Yanliu Huang, J. Wesley Hutchinson (2009), There Is More to Planned Purchases than Knowing What You Want: Dynamic Planning and Learning in Multi-Store Price Search Task | ||
| Xiaoyan Deng, J. Wesley Hutchinson (2009), Just Do It Yourself: Does Self-Design Work and, If So, Why? | ||
| J. Wesley Hutchinson, Yanliu Huang (2009), The Price Shopper's Dilemma: Optimal Multi-Store Search | ||
| Xiaoyan Deng, J. Wesley Hutchinson (2008), The Effect of Metaphoric Design on to Product Evaluation | ||
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| Publications | ||
| J. Wesley Hutchinson, Joseph W. Alba, Eric Eisenstein (2011), Heuristics and Biases in Data-Based Decision Making: The Effects of Experience, Training, and Graphical Data Displays, Journal of Marketing Research | ||
| J. Wesley Hutchinson, Gal Zauberman, Robert Meyer (2009), On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice, Marketing Science | ||
| Pierre Chandon, J. Wesley Hutchinson, Eric Bradlow, Scott Young (2009), Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase, Journal of Marketing | ||
| Yanliu Huang, J. Wesley Hutchinson (2008), Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising, Journal of Consumer Research | ||
| Thoma Otter ..., J. Wesley Hutchinson, ... et al. (2008), Sequential Sampling Models of Choice: Some Recent Advances, Marketing Letters | ||
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| Awards | ||
| Finalist, H. Paul Root Award, Best Paper in Journal of Marketing, 2009 | ||
| Society for Consumer Psychology Distinguished Scientific Contribution Award, 2009 | ||
| Sheth Foundation/Journal of Consumer Research Long-Term Contribution Award, 2008 | ||
| The ACR Working Paper Best Poster Award, 2007 | ||
| President, Association of Consumer Research, 2002-2003, 2002 | ||
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| Executive Education | ||
| Program Faculty, Essentials of Marketing | ||
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Knowledge@Wharton  |
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| Research Round Up: Overconfident CEOs, How to Boost In-store Sales and the Role of Nerves in Negotiation (06/08/2011) | ||
| Executives Speak Up, in Real-time, on Innovation, Financial Risk, Hiring and Other Concerns (03/16/2011) | ||
| Can Regulations Create More Financially Savvy Consumers? (10/27/2010) | ||
| The iPhone in China: Will Apple Connect with the World's Biggest Mobile Market? (09/16/2009) | ||
| The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (09/02/2009) | ||
| The Shopper of Tomorrow: Trading Down (02/18/2009) | ||
| New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout? (06/13/2007) | ||
| Getting Close to the Customer: Quantitative vs. Qualitative Approaches (05/05/2004) |
