743 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA19104
Phone: (215) 898-6643
Fax: (215) 573-2129
reibstein@wharton.upenn.edu
Personal Website
Competitive marketing strategies. Under what conditions will our competitors react to marketing actions we take? Can we anticipate this reaction and use that in our strategizing, what action should be taken? Simulation of competitive strategies. What is the appropriate breadth of your product line?
David Reibstein Professor David J. Reibstein's research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein's research on competitive marketing strategies addresses competitors' reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: 50+ Measures Every Manager Should Master. A former Executive Director of the Marketing Science Institute, Professor Reibstein consults extensively with companies worldwide, including GE, Pfizer, Johnson & Johnson, Rohm and Haas, and others. His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others. Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. In 2005, he also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University's Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton's Executive Education Program. Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.
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| Publications | ||
| David Reibstein, George Day, Jerry (Yoram) Wind (2009), Is Marketing Academia Losing Its Way?, Journal of Marketing | ||
| David Reibstein, Yogesh Joshi, Z. John Zhang (2009), Optimal Entry Timing in Markets with Social Influence, Management Science | ||
| David Reibstein (2009), Learning by Doing, International Journal of Marketing Education, 2005, Vol. 1, Issue 1, pp. 1-15 | ||
| David Reibstein, Koen Pauwels (2009), Marketing Management, McGraw-Hill | ||
| David Reibstein, Koen Pauwels (2009), Challenges in Measuring Return on Marketing Investment: Combining Research and Practice Perspectives, Sixth Annual Review of Marketing Research, ME Sharpe, Inc., Irvine CA | ||
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| In The News | ||
| Market Segmentation: Connecting Data to Decisions with Customer Analytics, Knowledge@Wharton, 03/31/2011 | ||
| Interview on the Mplanet 2006 Remote Broadcast, Marketing Matters Live, 11/30/2006 | ||
| Farewell, Peter Drucker: A Tribute to an Intellectual Giant, Knowledge@Wharton, 11/30/2005 | ||
| Why the Red Sox Brand Keeps Hitting Home Runs, Knowledge@Wharton, 10/19/2005 | ||
| Managing Brands in Global Markets: One Size Doesn't Fit All, Knowledge@Wharton, 06/01/2005 | ||
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| Awards | ||
| The Earl E. Dyess Lectureship in Marketing, 2011 | ||
| Wharton Class of 2008 "Goes above and beyond the call of duty" Award, 2008 | ||
| Miller-Sherrerd MBA Core Teaching Award 1993-1998, 2004, 2005, 2007, 2008 | ||
| Wharton Class of 2007 "Goes above and beyond the call of duty" Award, 2007 | ||
| Marketing Metrics: 50+ Metrics Every Executive Should Master (2006) was named as the “Best Business Book: Marketing” by Strategy & Business, 2007 | ||
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| Executive Education | ||
| Co-Academic Director, Competitive Marketing Strategy | ||
| Program Faculty, Essentials of Marketing | ||
| Academic Director, Marketing Metrics: Linking Marketing to Financial Consequences | ||
| Program Faculty, Pricing Strategies: Measuring, Capturing and Retaining Value | ||
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Knowledge@Wharton  |
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| Today's Marketing Challenge: Turning the Data Deluge into Competitive Advantage (11/09/2011) | ||
| Brand Disloyalty: Recession-weary Consumers Take Discounts to the Extreme (10/26/2011) | ||
| How Sustainable Is Groupon's Business Model? (05/25/2011) | ||
| Back to the Future: Will Rising Commodities Prices Create a New 'Inflation Generation'? (04/13/2011) | ||
| Executives Speak Up, in Real-time, on Innovation, Financial Risk, Hiring and Other Concerns (03/16/2011) | ||
| Logo Overhaul: Will Customers Still Answer the Siren Call of Starbucks? (02/02/2011) | ||
| Mexico's Drug War: The Battle to Remain Safe, Low-cost and Competitive (09/15/2010) | ||
| Will Customers Be the Excess Baggage of Airline Consolidation? (04/28/2010) | ||
| The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (09/02/2009) | ||
| How Hyundai Sells More When Everyone Else Is Selling Less (06/10/2009) |
